'Feed your inspiration Breakfast' Havas Media Belgium session of 25-06 20140226_Social TV & Second screen 20140404_Digital Out-Of-Home & Convergence 20140423_Mobile Marketing & Multi-Screen 20140625_Future of Press

1. PRINT
Growth opportunities

2. Perception…
Lower investments
Less audience
Paid circulation decreases
An outdated
medium

3. …Reality
Reading time increasing
Paper remains a priority
Multire@ding
30% of the mediamix

4. Stop thinking that print is going to die

5. Mediamorphoses
Values Media brands Audience
Source of
income

7. Refocus on values
Power of the media…
Editorial value, high quality journalism…
Credibility of content
Physical and emotional closeness

8. Refocus on values
Lean back, relax and enjoy…
Finding tips, pratical articles,
specials…
Inspiration…

9. Refocus on values
Source : IP – Mediabrands study 2012
Activation and opinion medium…

10. Refocus on values
Source : IP – Mediabrands study 2012
…Attractive and trendy medium

11. Press makes people smart

12. Media brands

13. Thinking media brands is…
Growth opportunities

14. …thinking power…
6 Belgians out of 10 are in contact with
a daily paper media brand every day
80% of Belgians read a weekly
magazine (print + digital) every week
Source : CIM 2013(2) _ Reach 12+ (000)

15. … thinking re@ding time…
Source : Temps de lecture d’un quotidien => 45’ en version papier + 4’ en version mobile + 10’ sur PC
Rossel Advertising / Trustmedia.
45’  59’

16. …during the day
NewspaperMobile Website Website / Newspaper Website Newspaper Mobile Mobile
News
Opinion
Analyses
Short news
items and traffic
Short news
items
through the
day with
frequent
updates
News updates
Faits divers
Entertainment
Analyses
News
Entertainment
Video
Sport (Live)
Faits divers
Short news
items through
the day with
frequent
updates
Short news
items
News
Opinion
Analyses
RadioRadio Radio RadioTV TVRadio
Daily and Audiovisual Media brands

17. ...and finaly think love
Next to the reach, the quality of the media context needs to
be taken into consideration as well
Your target group experiences your Ad as content.
Source : Sanoma (Engagment study)

18. For example

19. For example
1945
Today

20. Digitalization?

21. Digitalization of magazines
Fixe
Source : Paper Chain Forum – 2013.

22. Digitalization of magazines
“Magstore” is the digital platform of Sanoma
magazines, which offers more than 18 titles.
Through this digital kiosk the consumer can
read, buy and hold these magazines.
For subscribers, the tablet version is included
in the price of the print subscription.

23. What’s a magalogue ?
Compromise between the editorial
content of a magazine and the
compulsive buying on internet

24. Digitalization of newspapers
Fixe
Source : Paper Chain Forum – 2013.

25. Newspapers : a successful digitalization
Source : Comscore (April 2014) Reach 15+

26. Combinated audience

27. Combinated audience
LLP audience of a title (paper version
only)
Cumulative net audience of the paper
version as well as the PDF version and
the audience of the tablet and
smartphone application.
Currency 1
Currency 2

28. Combinated audience
Mediabrand audience whatever the medium Currency 3

29. Combinated audience
Source : CIM 2013 (2) Newspaper’s reach on 12+
49% Reach
4 706(000)
51% Reach
4 877(000)
58% Reach
5 531(000)

30. Combined audience per day (Dailymetrie)
Objective 1:
Measure the net audience of a media brand across all platforms
Objective 2:
Provide information on the overlap and the added value of
different forms of publication or media.
Objective 3:
Provide interesting information on the media
planning of concrete results
Source : Dailymetrie – De Persgroep

31. Combinated audience per day (Dailymetrie)
Source : Dailymetrie – De Persgroep

32. Source of income

33. New ways to be informed

34. The best of print and
online news in a streaming
radio app, personalized
based on your interests,
from hundreds of sources
and thousands of stories
every day.

35. Text to video technology that
can automatically turn any text-
based article, post or feed into
a video

36. Flipboard is a Personal Magazine
It's a single place to discover, collect
and share the news you care about.

37. New print experience

38. In Sweden, the startup
Meganews found a new
economic model for the
magazines.
Two minutes to print a
magazine.
Many kiosks with about 200
digital press titles (at the
moment) are in test version
for the moment.

39. The end of « all for free »

40. One unique ID for use of Belgian online media applications

41. The end of something is
always the beginning of
other things
Chinese proverb