yummy nummies

1. YUMMY
NUMMIE
S

2. NATURAL &
ORGANIC
CANDIES FOR
YOUR SWEET
TOOTH

3. BUSINESS BACKGROUND
Natural & Organic Candies
Confectionery
Eco-friendly
Health Conscious
Location
Headquarter
Kuala Lumpur,
Malaysia
YUMMY
NUMMIES

4. MARKET SIZE
Potential Customers

5. Revenues
TOP 5 GLOBAL CONFECTIONERY COMPANIES
Confectionary Company Net Sales 2011
Number of
Employees
Factories
Worldwide
1
Kraft Foods Co.
(Illinois USA)
$19.96 billion 98,000 1,683
2
Mars Inc.
(Virginia USA)
$16.20 billion 65,000 1,353
3
Nestl� SA
(Vevey, Switzerland)
$12.80 billion 283,000 4,563
4
Ferrero Group
(Piedmont, Italy)
$9.61 billion 21,600 18
5
Hershey Foods Corp
(Pennsylvania, USA)
$6.11 billion 14,400 N/A

6. Industry Trends

7. TARGETED CUSTOMERS
CUSTOMER BACKGROUND

8. POTENTIAL COMPETITORS

9. MARKETING
STRATEGY

10. PRODUCTS
HARD CANDIES MILKY CANDIES
SOFT & CHEWY CANDIES

11. NATURAL & ORGANIC CANDIES
Suitable for “sweet tooth” of all ages
WHY YUMMY NUMMIES:-
• Natural & Organic
• No artificial flavoring
• No coloring
• No additives
• No preservatives
• Contains vitamins
• Supply energy
• Suitable for diabetes

12. SERVICES
HOME DELIVERY EVENTS CANDY TRUCKS
CUSTOM MADE SCULPTURE

13. SALES STRATEGIES
Online Store Kiosk stand in shopping malls

14. SALES STRATEGIES
• Distribute candies to smaller
and larger retail companies

15. SALES STRATEGIES
Membership PromotionMonthly Subscription Box

16. Prices
Range:
RM8 – RM 10
Available in 3 sizes
Small, Medium & Large

17. ADVERTISING PRODUCT
YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE

18. Management
Strategies

19. LEGAL OWNERSHIP
PARTNERSHIP
(first 2 years)
Advantages:
•Easy to establish.
•The ability to raise funds increase, more partners able to
contribute more funds and borrowing capacity are greater.
•Benefits complimentary skills of more people. Wider pool of
knowledge, skills and contacts.
•Cost-effective as partner specializes in certain aspects of their
business.
•Provide moral support and more creative brainstorming.

20. LEGAL OWNERSHIP
CORPORATION
3rd year onwards
• Limited liabilities
• Can be transferred from one person to another,
therefore granting corporations an indefinite life.
• Easy to raise funds, raise money, owners of
corporations can sell shares to new owners.

21. ORGANIZATIONAL STRUCTURE
Functional structure
HEADQUARTERS
PRODUCTION
DEPT.
Yincy Tan
FINANCIAL DEPT.
Hazel Crisostomo
MARKETING DEPT.
Alia Nisa
STAFF
HUMAN
RESOURCES DEPT
Syasya Janathan
STAFF STAFF STAFF

22. FINANCIAL
PLANNING

23. Starting Point
How much to start ?
Setup Costs RM 90,000
Production Costs RM 450,000
Overhead Costs RM 500,000
________
Rm1,040,000
Contingency (10%) RM 120,000
Final Amount RM 1,160,000

24. CAPITAL INVESTMENT
RM 1,200,000
4-main shareholders (RM-300k each)

25. SALE FORECAST
Yearly Sales by Product
DESCRIPTION YEAR 1 YEAR 2 YEAR 3
soft candies 250k 500k 800k
hard candies 100k 200k 600k
milky candies 300k 600k 700k
gummy bears 75k 150k 500k
candy sculptures 50k 600k 800k
TOTAL SALES
PER YEAR
RM 775,000 RM 2,050,000 RM 3,400,000

26. 250
500
800
100
200
600
300
600
700
75
150
500
50
600
800
0
200
400
600
800
1000
2012 2013 2014
Interactive Chart
Soft Candies
Hard Candies
Milky Candies
Gummy Bears
Candy Sculpture