With 96% of U.S. college students on Facebook, it’s easy to conclude this social media platform can be an effective communications tool within our education system. This case study shows how Salter>Mitchell created a new Facebook app to connect with college students.
1. Get Social: Connecting with
Students Online
Heidi Otway, APR
Director of PR and Social Media
117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
2. About Salter>Mitchell
Clients
SalterMitchell won the
2010 Dick Pope
All Florida Grand Image
Award from the
Florida Public Relations
Association
6. How We Made a Social Connection
with Students Online
7. Case Study: Campus Connection
Salter>Mitchell needed to
created a unique, “upstream”
social marketing intervention to
prevent suicide on college and
university campuses.
8. The transition to college can be tough
• Suicide is the third-leading cause of death for all
youths ages 10 to 24.*
• Completions rise sharply at ages 20-24.*
• Studies show as many as half of college
students have contemplated suicide.**
* Florida Vital Statistics Annual Report 2000-2006, Table D-11.
** Drum, David J. et al, New Data on the Nature of Suicidal Crises in College
Students: Shifting the Paradigm, American Psychological Association, Vol.
40, No. 3, 213–222, 2009
9. What is our audience shopping for?
It’s actually pretty simple:
To connect
Not to look stupid
To meet like-minded people
Not to be lonely