The presenatation is about SWOT Analysis in Marketing. SWOT stands for Strenghts, Weaknesses, Opportunities and Threats faced by a Company.

1. Understanding swot analysis www.HelpWithAssignment.com

2. What is SWOT Analysis? 2 Strengths – core competencies that confer an advantage when meeting target market needs. Weaknesses – limitations faced in developing or implementing a marketing strategy. Opportunities – favourable environmental conditions that could produce rewards for the firm if acted upon properly. Threats – conditions or barriers that may prevent achievement of objectives.

3. SWOT Analysis 3 Strengths and Weaknesses are ________factors that can be directly controlled. Opportunities and Threats are ______factors that exist independently and are beyond the organisation’s control.

4. 4 SWOT Analysis What A scan of the internal and external environment of a company. Environmental factors internal to a company are classified as strengths (S) or weaknesses (W) and those external to a company are classified as opportunities (O) or threats (T) Benefits Quickly and easily creates an understanding of a company’s underlying position and the driving forces in the external environment facing a company Application Used frequently to analyze companies and their environments to gauge competitive forces

5. The 4-cell SWOT Matrix 5

7. Patents

8. Strong brand names

9. Good reputation among customers

10. Cost advantages

11. Access to resources and/or distribution

12. Strong market position

13. Identify a company’s weaknesses- the absence of certain strengths may be viewed as weakness or weaknesses can be the flip side of a strength

14. Little or no IP

15. Weak brand name

16. Poor reputation among customers or negative PR

17. High cost structure

18. Lack of access to resources and/or distribution

19. Weak market position

20. Identify opportunities for growth or improved profitability for a company

21. Unfulfilled customers needs

22. New technologies

23. Loosening of regulations

24. Removal of international trade barriers

25. Improving macroeconomic indicators

26. Identify threats facing a company

27. Shifts in consumer tastes

28. Emergence of substitute products

29. New regulations

30. Increased trade barriers

31. Takeover or acquisition of a the company

32. Ensure that internal and external analysis are consistent

33. Order the strengths, weaknesses, opportunities and threats by importance within each section

35. Be specific rather than general

36. Strengths and weaknesses focus on the internal perspective of a company

37. Opportunities and threats focus on the external perspective of a company

39. SWOT Analysis Example - Citigroup 9

40. SWOT Analysis Example – Unisys 10

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