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SWOT Anlaysis- Marketing Assignment Help

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The presenatation is about SWOT Analysis in Marketing. SWOT stands for Strenghts, Weaknesses, Opportunities and Threats faced by a Company.

SWOT Anlaysis- Marketing Assignment Help

  1. 1. Understanding swot analysis<br />www.HelpWithAssignment.com<br />
  2. 2. What is SWOT Analysis?<br />2<br />Strengths – core competencies that confer an advantage when meeting target market needs.<br />Weaknesses – limitations faced in developing or implementing a marketing strategy.<br />Opportunities – favourable environmental conditions that could produce rewards for the firm if acted upon properly.<br />Threats – conditions or barriers that may prevent achievement of objectives.<br />
  3. 3. SWOT Analysis<br />3<br />Strengths and Weaknesses are ________factors that can be directly controlled. <br />Opportunities and Threats are ______factors that exist independently and are beyond the organisation’s control.<br />
  4. 4. 4<br />SWOT Analysis<br />What<br />A scan of the internal and external environment of a company. Environmental factors internal to a company are classified as strengths (S) or weaknesses (W) and those external to a company are classified as opportunities (O) or threats (T)<br />Benefits<br />Quickly and easily creates an understanding of a company’s underlying position and the driving forces in the external environment facing a company<br />Application<br />Used frequently to analyze companies and their environments to gauge competitive forces<br />
  5. 5. The 4-cell SWOT Matrix<br />5<br />
  6. 6. Building a SWOT Analysis Framework<br />6<br />Complete the internal analysis<br />Complete the external analysis<br />Complete the matrix and analysis<br /><ul><li>Identify a company’s strengths- a company’s strengths are its resources and capabilities that can be used as a basis for developing competitive advantage
  7. 7. Patents
  8. 8. Strong brand names
  9. 9. Good reputation among customers
  10. 10. Cost advantages
  11. 11. Access to resources and/or distribution
  12. 12. Strong market position
  13. 13. Identify a company’s weaknesses- the absence of certain strengths may be viewed as weakness or weaknesses can be the flip side of a strength
  14. 14. Little or no IP
  15. 15. Weak brand name
  16. 16. Poor reputation among customers or negative PR
  17. 17. High cost structure
  18. 18. Lack of access to resources and/or distribution
  19. 19. Weak market position
  20. 20. Identify opportunities for growth or improved profitability for a company
  21. 21. Unfulfilled customers needs
  22. 22. New technologies
  23. 23. Loosening of regulations
  24. 24. Removal of international trade barriers
  25. 25. Improving macroeconomic indicators
  26. 26. Identify threats facing a company
  27. 27. Shifts in consumer tastes
  28. 28. Emergence of substitute products
  29. 29. New regulations
  30. 30. Increased trade barriers
  31. 31. Takeover or acquisition of a the company
  32. 32. Ensure that internal and external analysis are consistent
  33. 33. Order the strengths, weaknesses, opportunities and threats by importance within each section
  34. 34. Create necessary supporting exhibits and material</li></li></ul><li>Additional Tips for Creating a SWOT Analysis Framework<br />7<br /><ul><li>Be objective and support subjective statements with appropriate facts
  35. 35. Be specific rather than general
  36. 36. Strengths and weaknesses focus on the internal perspective of a company
  37. 37. Opportunities and threats focus on the external perspective of a company
  38. 38. Opportunities and threats can often be identified by looking at the strengths and weaknesses of competitors</li></li></ul><li>SWOT :Example:LAM Research<br />8<br />
  39. 39. SWOT Analysis Example - Citigroup<br />9<br />
  40. 40. SWOT Analysis Example – Unisys <br />10<br />
  41. 41. www.HelpWithAssignment.com<br />www.HelpWithAssignment.com provides seamless online tuitions in sessions of 30 minutes, 60 minutes or 120 minutes covering a variety of subjects. The specialty of HWA online tuitions are:•Conducted by experts in the subject taught •Tutors selected after rigorous assessment and training •Tutoring sessions follow a pre-decided structure based on instructional design best practices •State-of-the art technology used With a whiteboard, document sharing facility, video and audio conferencing as well as chat support HWA’s one-on-one tuitions have a large following. Several thousand hours of tuitions have already been delivered to the satisfaction of customers.In short, HWA’s online tuitions are seamless, personalized and convenient.<br />
  42. 42. Thank You<br />