1. © Stefan Pinto
“Many a small thing
has been made large
by the right kind of advertising”
Mark Twain
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2. © Stefan Pinto
How to be a D.I.C.K
on Social Media
to Get Attention
@stefanpinto
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3. © Stefan Pinto
#1
Have a DISTINCTION
Be known for something
that no one else can claim
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How to be a D. I.C.K on Social Media to Get Attention

4. © Stefan Pinto
#1
Have a DISTINCTION
Be known for something
that no one else can claim
e only Playgirl Centerfold to be interviewed
by e New York Times for his six-pack abs
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How to be a D. I.C.K on Social Media to Get Attention

5. © Stefan Pinto
#2
INVENT a persona
Personality is king;
consistency is queen
@stefanpinto healthy lifestyle proving
(with photos) six pack abs are possible for all
men – even in their forties
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How to be a D. I.C.K on Social Media to Get Attention

6. © Stefan Pinto
#3
Pose a CHALLENGE
Give-aways suck; comments convey
O er suggestions without selling.
People will click
Comment on a newspaper article,
link to Facebook (or LinkedIn)
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How to be a D. I.C.K on Social Media to Get Attention

7. © Stefan Pinto
#4
Not working? KILL IT
It is true: no one else likes
broccoli ice cream
@LabSeries “refer-a-friend” terminated,
in favor @stefanpinto “Abs-olutely” terms to
motivate your workout for free abs gel
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How to be a D. I.C.K on Social Media to Get Attention

8. © Stefan Pinto
Remember to
MEASURE
Key indicators:
time of day,
headline “surprising and
irresistible,” new: no links
@Klout @SocialSprout
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How to be a D. I.C.K on Social Media to Get Attention

9. © Stefan Pinto
ank You,
Stefan Pinto
@stefanpinto
The “New York Times” ‘Liked’ My Six Pack Abs
GOOGLE SEARCH: “stefan pinto new york times”
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