Mobile Mex-Media Group, Is North America’s exclusive and premier network of Mobile Lunch Trucks. (National) Mobile Lunch Trucks penetrate deeply into the Hispanic and General Market population with product advertising. Also advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media. We provide a retail platform where we can sample products to consumer and adversities at the sometime.
5. Market List
Atlanta
Austin, TX
Bakersfield
Baltimore
Charlotte, NC
Chicago
Dallas
Denver
El Paso, TX
Fresno
Hartford
Houston
Jacksonville
Killeen, TX
Laredo
Las Vegas
Los Angeles
Louisville, KY
Lower Rio Grande Valley
Miami
Modesto
New Orleans
New York
Northern New Jersey
Orlando
Philadelphia
Phoenix
Portland
Providence, RI
Raleigh-Durham, NC
Sacramento/Stockton
Salinas / Monterey
Salt Lake City
San Antonio
San Diego
San Francisco/San Jose/Oakland
Seattle
Tacoma, WA
Tampa
Tucson
Ventura, CA
Washington DC
Waco, TX
Yakima, WA
6. THE IDEA BEHIND OUR APPROACH IS SIMPLE:
• WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE
LOOKING VISUAL.
• WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS
7 DAYS A WEEK.
7. BENEFITS OF MOBILE LUNCH TRUCK ADS
• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000
IMPREEIONS DAILY.
• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK
• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A
3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION
• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER
• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
9. Advertising
Point-of-sale material consisting of an 8" x 8"
Static Cling Window Display (Hot Trucks) or
an 18" x 24" Interior Vehicle Ad (Cold Trucks)
and a Take-One Brochure Box will also be
posted on the vehicles fronting customers at
each stop.
10. EFFECTIVENESS OF
TRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURES ON
FLEET VEHICLES.
• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF
THE COMPANY WHEN GRAPHICS WERE USED.
• 60% SAID THEY WOULD BASE A BUYING
DECISION ON THESE IMPRESSIONS.
11. COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOME
COMMONPLACE, WITH THE
EMERGENCE OF MORE CREATIVE
TYPES OF OUTDOOR ADVERTISING
MOBILE LUNCH TRUCK ADVERTISING
IS A HIGHLY CREATIVE AND
IMPACTFUL WAY TO GENERATE
IMPRESSIONS QUICKLY
12. CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 50 3 MILLION
TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
13. JESSE HERNANDEZ
VP Marketing
8424 Great Circle Dr Suite #100
California City CA, 93505
Tel: (310) 341-6731
Fax:(760) 373-2527
jesse@mobilemex-mediagroup.com
14. Mobile Mex-Media Group Advertisers
BEVERAGES/PACKAGED GOODS
Bowl Noodle
California Milk Advisory Board
Coors Brewing Company
De Mi Terra Aguas Frescas
Dole Packaged Foods
Gatorade
Hansen’s Beverage Company
Jarritos Mexican Sodas
Kern’s Nectars
Lipovitan Vitamin Drink
Minute Maid Juices
Miss Atojitos
Penafiel Mineral Waters
Sangria Sidral
Shasta Beverage Company
Sparkletts Bottled Water
Tecate Imported Beer
CONSTRUCTION HOME REPAIR
Any Time Plumbing
Bosch Power Tools
Contractors State Licensing Service
Contractors Warehouse
DeWalt
Lowe’s Home Improvement Centers
Shea Homes
Sun Plumbing
USG Drywall
USG Sheet Rock
AUTOMOTIVE
Pennzoil
Michelin Tires
Toyota Tundra
COMMUNICATIONS/TELECOMMUNICATIONS
AT&T Long Distance
Best Mexico Calling Card
Boost Mobile
Cox Communications
Charter Communications
Cingular
EZ Talk Communications
KARE Calling Cards
KRCA Channel 62
KTNQ Spanish Radio
MetroPCS
Orange County Online
Pacific Bell
Qwest Communications
Time Warner Cablevision
TCI Cablevision
Telecom Click
Telemundo
T-Mobile
US Census 2000
Verizon Wireless
RETAIL
Boot World
HEB Grocery Chain
7-Eleven
NIKE
Wal-Mart
15. Mobile Mex-Media Group Advertisers
TRAVEL
Mexicana Airlines
FINANCIAL SERVICES
American Express
Bank of America
Beneficial Finance
California Check Cashing
Cash N’ Go
Checkmart
Citibank
Dollar Financial Group
Fast Cash
H&R Block
Jackson Hewitt
Mexico Express
MoneyGram
Money Mart
New Check Stop
Orlandi Valuta
Prepaid Visa Card
The Pueblo Card
US Bank
US Postal Service
Viscom International
Visa
Washington Mutual Bank
Western Union
HEALTH
California Department of Health Services
5 A Day
Child Obesity Education
Tobacco Control
Cancer Prevention & Nutrition Services
Tetanus Prevention
Stop The Clog –Grease Control Service
PUBLICATIONS
Al Borde Weekly
Auto Trader Magazines
El Clasificado Magazine
El Mexicano Newspaper
Excelsior Newspaper
HOY Los Angeles
La Opinion Newspaper
Los Angeles Times
OC Register
Recycler Classifieds
ENTERTAINMENT
Bicycle Club Casino
California State Lottery
Circo Fantastico
Disneyland Park
El Rodeo Dance Club
ESPN
Knott’s Berry Farm
Peter Piper Pizza
San Diego Chargers NFL