1. Speaking
Engagements
Seminars and Leadership
Retreats
Programme
2013
+44 1494 730999
Lucy Marshall, Head of Communications
The Chalfont Project Ltd &
Viral Change Global LLP
lucy-marshall@thechalfontproject.com

2. Executive leadership retreats
Keynotes
Leandro Herrero
MD MBA FCMI FIoD FRSA
Leandro Herrero, a psychiatrist by background, spent many
years in hands-on leadership positions in global companies
before founding The Chalfont Project Ltd, a leading
consulting group of organizational architects. He has
pioneered Viral Change™, an unconventional and very
successful change management methodology . He also
leads the Viral Change ™ Global network of companies.
As a speaker, Leandro Herrero has won the highest
recognition from many audiences, big and small, at public
forums and in-house events. Contact:
As an author, he has published several books on
+44 1494 730999
Lucy Marshall, Head of Communications
management of change and leadership.
The Chalfont Project Ltd &
Viral Change Global LLP
As a consultant, he works with organizations of many sizes
at different levels: from Board and top management and
lucy-marshall@thechalfontproject.com
leadership teams to staff in Business Units. His consulting
www.thechalfontproject.com
work focuses on behavioural management of change,
www.viralchange.com
leadership, human collaboration, organizational branding
www.leandroherrero.com
and behavioural innovation.
“A good speaker doesn’t just fill a slot at the event, they should also help to provoke a change in the
audience. Dr Herrero hits the spot every time on this criteria”.

3. Keynotes
Short presentations of 45-60 minutes followed by Q&A. The titles provided here are those which have
created and create more traction in the audience and are directly related to Leandro Herrero‟s cutting
edge work as a organizational consultant. We, as his team, will help you to chose between options, to
adapt or create and tailored a completely new keynote for your organization. This keynotes are
suitable for in-company wide presentations, in the context of Leadership team meetings and retreats,
or public conferences.
Seminars
These are several hours interactive events of very practical nature suitable for management teams or
wider groups of managers . These are delivered either by Leandro Herrero personally or by member of
his consulting tea. In some cases one of his books serves a back up or foundation material. There may
or may not require some participant‟s preparation or reading pre-seminar.
Executive Leadership retreats
These are very intensive leadership retreats held in non-business environments which go quite deep
into the participant‟s DNA as leader. They are highly introspective and require a good team atmosphere
of trust. They do not provide an off-the shelf formula to follow to become a good leader. There is a
heavy accent in finding the right questions, exploring the personal answers and share with others a
personal journey. These retreats are lead personally by Leandro Herrero .
The best speaker, bring him back next year. Outstanding

4. Keynotes
Viral Change™ : the The Age of Activism:
alternative to the 80% orchestrating large scale Employee engagement?
failure rate of ‘change behavioural change in A company of volunteers
managment’ organizations and society
Highlighting the key concepts of There is no difference between Employee engagement has
the pioneering Viral Change™ micro and macro-social change, a become an industry on its own
programmes and the book of the fact largely ignored in business. right. The old house of the
same title, this is an insightful Organizational change is viral psychology of motivation has been
tour into the only real alternative change, an internal social refurbished and redecorated. But
to traditional, top-down and movement, or it isn‟t. This keynote most companies are not going far
mechanistic „management of addresses ten inconvenient truths enough. Would employee self-
change‟. about management of change and management be the ultimate goal
brings closer to each other social of employee engagement? This
activism ad internal activism. keynote challenges the traditional
concepts of employee engagement
as commonly accepted.
“The best speaker, bring him back next year. Outstanding”

5. Keynotes Keynotes
Leading change in
A tale of two worlds: VUCA land
information and (volatile, unpredictable,
behaviours complex and ambiguous)
Most problems in day to day The current business environment
management can be traced to the across the world is facing
mistaken assumption that unprecedented challenges.
communication is change. It isn‟t. Fundamental shifts in the way
There is no change unless there is organizations work have taken
behavioural change, so no amount place, yet we still use old
of communication can create management and leadership
change. toolkits, created at a time of a
Behaviours create cultures, not the more predictable and linear world.
other way around. Cultures are not Are we equipped for the new
created by training. A guide for the VUCA organization? How can we
perplexed based upon his latest lead in this new environment?
book Homo Imitans.
“The man is an absolute inspiration. By far the best speaker at the event.
His approach reflected what communications should be”

6. Keynotes
Other keynotes
Backstage leadership: the art of invisible
Ten ways to kill and organization leadership
How to skilfully achieve erosion, distrust, So much has been written about visible top
employee disengagement and business failure. leadership and its supposed power of role
And how surprising to find these mechanisms in modelling that we have created a dogma. The
leaders who claim they are building trust, reality points towards a more subtle and more
engagement and success. Looking at the powerful form of leadership where the stage is
anatomy of an organizational murder helps given to others: backstage leadership. Who are
enormously the building of living organizations, these players in a „distributed leadership model‟?
worth going to work to on a Monday morning. And how can top leaders understand this, adapt
and reinvent them selves as leaders?
The Mcdonaldization of management
How the mechanistic and ‘engineering’ tradition has
dominated management for decades an converted an
‘organism’ into an ‘organization’. What are the new
toolkits for the new management and the new
collaborative structures coexisting within a firm?
“This was one of the most interesting presentations - would like to have
more on this topic especially about how to work with this in real life”

7. Keynote+
Pre-conference
Occasionally, if the topic and timeframe are appropriate, we would
survey the audience (or a sample of it), pre-conference, anonymously
via an online questionnaire on some few specific topics so that at Dr
Herrero‟s keynote, this data can be shown as „their collective views‟.
This is a possibility to bear in mid.
Post-conference
In some cases Leadership teams or part of them have requested to
have a wrap-up private session with Dr Herrero to benefit from his
insights and a discussion of the themes of the conference. This kind of
„private Q&A‟ has proven highly successful. This follow up could
happen during the conference time itself (sometimes not too
convenient) or a few days or weeks later. A possibility to consider.
Books
Leandro Herrero‟s books are often „left behind‟ in company
conferences as a momentum or as a reference for further use.
Usually the publisher can provide a discount for bulk purchases.
Please contact us if of interest.
“Spectacular, a highlight. As interesting for us mangers as it
would be for CEOs”

8. Leandro
Herrero or his
team Seminars
Reboot! The Game New leaders wanted, now
Disruptive ideas Plan hiring
Following a book of the same Organizational and business From a book of the same title this
title this is a „crash course‟ on transformation and change is an invitation to find twelve
remarkably simple, low cost, high may not be enough. „Rebooting types of new thinkers and new
impact changes that can be the system‟ may be the best leaders, and then find jobs for
implemented in any organization accelerator. Identifying sacred them. Exactly in that order.
that wants to improve radically, cows and elephants in the room Practical seminar to identify the
provided it has the ambition to may be a good start. Ten more types and asses their value for
adopt unconventional thinking . steps and you‟ll be in re boot the organization.
mode. Which are they? This is a
practical workshop providing
both assessment an roadmap
tools ending in a game plan that
can be tracked.
“Great guy, interesting mind-shift, really told something new.”

9. Leandro
Seminars Herrero or his
team
Keynotes The beta
Organization™ Innovactions!
„Unfinished by design‟, the Beta
Organisation™ masters the art of Innovation has been hijacked
flexibility, the bravery by process junkies and tool
of the co-existence of various, vendors. Whilst we need tools
often contradictory and processes, most innovation
organizational and business is behavioural. No wonder
models within the same firm, many processes have become
and the abolition of the word straightjackets and many tools
„change‟ due to complete are underutilized. „It's
redundancy.: change is its behaviours, stupid!‟ A practical
normal stay of life. What are its workshop focused on the
characteristics and behavioural side of innovation
how can we build one of these? and how to create a true
(Also a forthcoming book). behavioural DNA regardless the
existence of tools.
“Eye opening, new, edge, unexpected, yet very practical with
immediate applications “

10. Executive leadership retreats
The Leader with
Seven Faces
This is a thee or four day intensive executive retreat
held in a non-business or training environment
exploring the seven faces of leadership at both
personal and group level . These faces, as described
in a book of the same title, are what leaders say,
what they build, where they go and take other
people with them, how they do it, „what‟ are they and
what they actually do. Exclusive for top leadership
and management teams. Pre seminar reading is
required. The focus of this retreat is on having the
right questions, not off the shelf answers. It goes
quite deep into the leader‟s DNA. The Seven Faces
provide a roadmap for introspection, self-
assessment, awareness and call to action. The group
dynamics facilitate the individual and shared
commitment.
“Profound insights as individuals and as a team. Hard work!
But very different from anything we have done before!”

11. Executive leadership retreats
Executive leadership retreats
Keynotes The 3S Bootcamp for
leaders
An alternative four day executive, leadership retreat to
master the art of introspection through silence only
disrupted by group sharing of insights and guest
speakers from the non-business world. Unfortunately
blackberries, laptops and smartphones are completely
banned in the premises for the entire duration of the
retreat. Each participant is also coached twice by
Leandro Herrero before, and after the retreat. The 3S
stand for silence, stillness and solitude, at the core of
many forms of old Western and Eastern religious
tradition. This is not a religious or New Age retreat but
we borrow the 3 traditional S which the modern leader
is in desperate need of. It is as down to earth as
Pascal‟s statement that “All of humanity's problems
stem from man's inability to sit quietly in a room alone.”.
He might have today referred to leadership.
“Nothing like this in executive retreats. Apprehensive first. Now
so glad I did it”

12. The Chalfont Project Ltd is a consulting firm of organizational architects. We work in the areas of
organizational and cultural strategy, leadership of change, human collaboration and organizational
branding. We bring behavioural and social sciences expertise together with hands on managerial
and consulting experience. Dr Leandro Herrero is the CEO of the firm.
Viral Change™ orchestrates large scale behavioural and cultural change in organizations and
society. Viral Change™ Companies across the world work with clients to create fast and
sustainable change. All companies are part of the Viral Change Global Network. Viral Change™
is a registered trademark. Dr Leandro Herrero is the Managing Partner of Viral Change Global
LLP.

13. Executive leadership retreats
Keynotes
Contact:
+44 1494 730999
Lucy Marshall
Head of Communications
The Chalfont Project Ltd &
Viral Change Global LLP
lucy-marshall@thechalfontproject.com
www.thechalfontproject.com
www.viralchange.com
www.leandroherrero.com