This document outlines the pitch for a song and its accompanying music video, digipak, and webpage. The song was chosen for its narrative lyrics and target audience. The music video features instrumental sections with the band performing against a black background that changes to white for the chorus. Scenes will be in greyscale or feature the color red. The digipak will have a simple black and white design with red text and the band logo. The webpage will also use a black and white color scheme with red links and include images, news, tour dates, and a playlist of the song.

1. PITCH
By Harry Heaton

2. THE SONG

3. WHY I CHOSE THE SONG?
• Lyrics
- Narrative
• Target Audience
• Focus
- Performance

4. MUSIC VIDEO
• Instrumental sections
- Performance
• Chorus
- Favoured to performance
• Verses
- Mostly narrative with some performance
• Colour Scheme
- Artists in foreground of a black background, changes to white in
chorus
- Any narrative will be in greyscale
- Red will be a theme, artists/actors clothing will be red (fade on
‘its all over now’ lyric)
• Kick drum on Drum Kit will feature the band logo

5. DIGIPAK
• Layout
• Logo (sticker) on the front cover (seen on drum kit) will
be on the front cover of digipak and the booklet
• The band on front cover
• Background image follows round the digipak
• Colour scheme
- black and white
- red text
- simplicity

6. WEBPAGE
• Layout
• Colour Scheme
- Reasonably simple
- Black And White
- Red (Links)
• Logo
- Found in previous products
• Informative
• Images
- Lots of images to view
• News
• Tour Dates
• Playlist
- Plays the song featured in music video

7. THANKS FOR LISTENING
ANY QUESTIONS…