Product UX work process for user centered design and business sucsses

1. Product & UX
Integration
How should product and UX really work together
Hilla Herzog Manor
VP Product UX

2. The UX/UI Studio
UX vs. UIProduct
Photo credit: Warner Bros.

3. The Israeli Startup Evolution
Tech Guy Tech Guy Tech Guy

4. The Israeli Startup Evolution
CEO CTO CMO
Tech Guy Tech Guy Tech Guy

5. The Israeli Startup Evolution
DEV Ninjas DEV Ninjas DEV Ninjas DEV Ninjas

6. The Israeli Startup Evolution
Sales Rock Star Sales Rock Star

7. The Israeli Startup Evolution
UI Freelance
UX Freelance

8. The Israeli Startup Evolution
Sales MarketingHRFinance Admin ITMisc.

9. The Israeli Startup Evolution
~15TH Employee – Product Manager

10. The Israeli Startup Evolution
Additional Employees

11. The Israeli Startup Evolution
~50TH Employee - UX Expert

12. The Israeli Startup Evolution

13. Product / UX Hierarchy
UX/UI
Business/Marketing R&D
Product

14. Product / UX Hierarchy
UX/UI
R&D
Product

15. The Product Manager’s Role
The role of the software product manager:
“The software product manager leads and manages
one or several products from the inception to
the phase-out in order to maximize business value.
He works with marketing, sales, engineering,
finance, to make the product a business success”
https://en.wikipedia.org/wiki/Software_product_management

16. The UX Expert’s Role
User Experience Design
“Is the process of enhancing
user satisfaction with a product
by improving the usability,
accessibility, and pleasure
provided in the interaction
with the product.”
https://en.wikipedia.org/wiki/User_experience_design

17. What Am I – UX or Product?
I work with the UI
designer to approve
the Dev ready screens
Sharon
I interview users to
decide what the next
feature is going to be
Tom
I request data in order
to decide how to
change a form design
to increase conversion
Anna

18. The Product UX Expert

19. The Product UX Expert
User Needs Business Needs

20. The Product UX Expert
Grow and
maintain a vital
professional
network
Grow revenues
from recruiters
and advertisersUser Needs Business Needs

21. The Product UX Expert
User Needs Business Needs
Grow and
maintain a vital
professional
network
Grow revenues
from recruiters
and advertisers

22. The Product UX Expert Smart Toy Startup
Make the
mother know
how great the
toy she bought is
Monitor her
baby’s
development User Needs Business Needs

23. The Product UX Work Process
OCD
Photo credit: yesandyes.org

24. The Product UX Work Process
• Prioritized Feature list (MVP)
• concept design and main flow
• Concept validation
Concept
• Business stakeholder interview
• User interview
• User observation
• Market research
Objective
• Prototyping
• Usability testing
• Screen design
• Dev ready screen & spec
Design

25. The Product UX Work Process
OCD
BuildTest

26. Let’s all be unicorns!

27. Hilla Herzog Manor
VP Product UX
Thank you!
Hilla.manor@zemingo.com