made as project of public relation subjet doing semester 3 of BMM.

1. L.I.C
LIFE INSURANCE
CORPORATION OF
INDIA

3. INTRODUCTION
 Largest insurance group and investment
company in India
 State owned company
 Founded in 1956 with the merger of 245
insurance companies and provident
societies
Headquartered in Mumbai
The slogan of LIC is "Yogakshemam
Vahamyaham"

4. Why only L.I.C.?
L.I.C. is the largest investor in financial
market of INDIA.
Total Asset base rs.14,17,892 crores.
Settles more then 3 claims per second.
L.I.C. has a customer base of more than
39.60 crores of policy holders.

7. INTERNAL PR
 Jeevan Shikha (life line)
Different departments for handling their
business
Developing talents
Sales training centres for new agents.
C.O.T and T.O.T. Inter dept. competitions

8. Employees are encouraged to work better
by acknowledging their achievement
 Ensure efficient working of employees
One of the most trusted insurance
company

12. EXTERNAL PR
 Separate zone/department
Have different boards
Serves queries about policies

14. Role and functions of PR
Crisis Manager
Media Contact
Marketing

16. Crisis Management
Natural calamity Uttarakhand
Separate counter for people

17. C.S.R.
To improve Hindi vocabulary
A donation of Rs 100 made from every
employee’s earning which accounted to 15
lakhs

19. PRESS RELEASE
For fake calls
Multiple ads

21. Thank you…