The slides to my talk on "Social + Mobile: Why BlackBerry is Perfect", which I delivered on 14 Aug 2012 at GDC Europe in Cologne.

1. Mobile Social: @vhirsch
Why BlackBerry is Perfect
Volker Hirsch
Global Head of Business Development -
Games
GDC Europe - 16 Aug 2012

2. Prelude...

3. What you think

4. What you get
What you get

5. What you think

6. What you get
Dual-core 1 GHz Cortex A-9, symmetrical multi-processing
1 GHz RAM
1080p HD
HDMI out
HTML5
Flash
Multi-tasking
Scoreloop Social Gaming
Tons of Engines and Libraries
Premium Stereo Sound
...

7. What you will get... ;-)

8. What you think

9. What you get

10. What you think

11. What you get

12. What you think

13. What you get
One f***ing day!
Michael Schade, CEO

14. What you think
http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg

15. What you Get
More paid downloads than Android Market.
Yankee Research Group
43% more average daily downloads per app than the
[Apple] App Store.
research2guidance
40% more revenue than Android apps.
Vision Mobile
13% of BlackBerry developers make more than $100,000,
considerably more than on iOS and Android.
Evans Data Corp
http://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg

16. Big spenders...
Average spend on
Average spend on paid % have ever made each in-app
for app in-app purchase purchase
€3.8 42% €4.5
€2.8 35% €3.9
€2.8 36% €3.2

17. Over 6 million downloads daily.
Nearly 30 apps per user.
Over 3 billion downloads
2nd profitable app store
most

18. Industry-leading reach: App
World available in 177 countries
and growing!
Carrier Billing with over 40 major
carriers such as AT&T,
Vodafone, Rogers etc and
expanding rapidly!

19. Games are driving app sales on
PlayBook

20. Why?

21. We are a Communications Company!

22. We are Social!

23. Social refers to the
interaction of organisms with
other organisms and to their
collective co-existence [...]
Source: Wikipedia

25. Communication!

26. I am

27. I am
White

28. I am
White
Male

29. I am
White
Male
Middle-Aged

30. I am
White
Male
Middle-Aged
Atheist

31. I am
White
Male
Middle-Aged
Atheist
Gamer

32. I am
White
Male
Middle-Aged
Atheist
Gamer
Parent

33. I am
White
Male
Middle-Aged
Atheist
Gamer
Parent
iPhone user

34. I am
White
Male
Middle-Aged
Atheist
Gamer
Parent
iPhone user
BlackBerry user

35. I am
White
Male
Middle-Aged
Atheist
Gamer
Parent
iPhone user
BlackBerry user
PlayBook user

36. I am
White
Male
Middle-Aged
Atheist
Gamer
Parent
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

37. I am
White (good) skier
Male
Middle-Aged
Atheist
Gamer
Parent
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

38. I am
White (good) skier
Male (poor) golfer
Middle-Aged
Atheist
Gamer
Parent
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

39. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist
Gamer
Parent
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

40. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer
Parent
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

41. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer European
Parent
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

42. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer European
Parent Liberal
iPhone user
BlackBerry user
PlayBook user
Mobile Geek

43. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer European
Parent Liberal
iPhone user Traveller (49 countries)
BlackBerry user
PlayBook user
Mobile Geek

44. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer European
Parent Liberal
iPhone user Traveller (49 countries)
BlackBerry user Jazz fan
PlayBook user
Mobile Geek

45. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer European
Parent Liberal
iPhone user Traveller (49 countries)
BlackBerry user Jazz fan
PlayBook user Entrepreneur
Mobile Geek

46. I am
White (good) skier
Male (poor) golfer
Middle-Aged Book lover
Atheist School Governor
Gamer European
Parent Liberal
iPhone user Traveller (49 countries)
BlackBerry user Jazz fan
PlayBook user Entrepreneur
Mobile Geek TEDx Speaker

47. So why are you still here?

48. You need context!
http://flickr.com/photos/nolifebeforecoffee/124659356/

49. Social ≠ Social Media...

50. Social ≠ Social Media...
http://gapingvoid.com

51. Social is interaction in context
http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg

52. Connected Gaming 2004: CoD3 LAN

53. Connected Gaming 2012: Casual
Draw Something Song Pop

54. We are Social!

55. ?

57. 55m+ active users 175m+ users
Powerful social graph Cross-platform (BB10, iOS,
Android, Marmalade)
Drives usage and uptake by
15x on average Profile, leader boards,
achievements, challenges
Social discovery, gifting, etc.
Cloud storage: save-state
Asynchronous multi-player
Virtual currencies & goods
In-game chat with your (real)
friends Modular architecture
API to integrate into games BlackBerry Game App

58. Games Take Centre Stage!

59. Games Take Centre Stage!
Deep OS-level integration
In-built discovery mechanisms
using BBM, Scoreloop, etc.
Tight tie-in with AppWorld
Cloud storage: play on 1
device, continue on another
All the BBM and Scoreloop
goodness you are used to
Tight tie-in with billing, incl.
carrier-billing

60. Come on board!
+44 7795 970 191
@vhirsch
vhirsch@rim.com
http://vhirsch.com
http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg