This document contains a business quiz with 40 multiple choice questions. It covers topics like famous business quotes, investment banking terms, consumer brands, marketing strategies, and business history. The questions test knowledge about companies, industries, innovations and people from around the world. An expert in business trivia hosted the quiz to engage participants and share interesting facts.

1. Business Quiz
Presented by
Brand Trivia Today
QM: Hitesh Kamboj
Follow us:- brandtriviatoday.blogspot.in

2. Question: 1
Who quoted this in 1999 at a cocktail party held
in late 1990’s on the launch of X “The internet
is a 3 km race, American companies have only
won the first 100 meters” ?

3. Answer is

5. Q.No. 2
Creating of what in this world is known as
“Cruciverbalism” among its practitioners ?

6. Answer is

7. Art of creating Crossword

8. Q.No. 3
What is this Tombstone ad in the Financial
World ?

9. Answer is

10. This is a type of print notice that is most often used
in the financial industry to formally announce a
particular transaction, such as an initial public
offering or merger & acquisition. Throughout the
1980s and 1990s tombstones became a fixture
within the culture of investment banking, both as
a means of recognizing the work of its employees
in successfully completing a transaction, and
more importantly, and as a branding tool among
the investment bank's clients.

11. Q.No. 4
This a series of annual guide books published by a
French company for more than one hundred years.
The term normally refers to the _______Red Guide, it
used to consist useful information for motorists,
including maps, hotels and petrol stations etc. During
the Second World War, publication was suspended,
but in 1944, at the request of the Allied Forces, the
1939 guide to France was specially reprinted this for
military use as most of the signage had been
destroyed and this book helped allied forces to
facilitate the army progression and made Normandy
Landing possible. ID which company publish this even
today ?

12. Answer is

14. Q.No. 5
Georges Nagelmackers, born into a family of bankers,
professionally he was a civil Engg. As a young man he fell
in love with an older cousin. When his feelings were not
reciprocated, his family encouraged him to travel to the US
to help him recover and also further his professional studies,
during which time he inspired from something and
convinced that there could be possibility of X in Europe
also. In 1870 he published a proposal to develop X for the
European market. However the outbreak of the Franco-
Prussian War delayed the granting of a concession from the
Belgian government. Finally it was in 1893 that this took
off, what I am talking about ?

15. Answer is

17. Q.No. 6
X is a phantom island that was reputed, during
the 15th-century age of exploration, to lie in
the Atlantic Ocean, far to the west of Portugal
and Spain. The island also went by the name
of Isle of Seven Cities. What is this in India is
named after this which is most expensive
object in India ?

18. Answer is

20. Q.No 7
In 1873, German immigrants Adolph and Jacob
Schueler founded something after buying its
recipe from a Czech immigrant William Silhan.
This company converted its business as
Volstead Act went into effect they started a
malted milk production in late 1910's and was
supplier of the malted milk to the Mars candy
company. Which company is this, which claims
former president stock its product in Air Force
One in 1975.?

21. Answer is

23. Q.No. 8
The company was founded in Colorado, in 1910
by Jesse Shwayder, as the Shwayder
Manufacturing Company. In its initial days
company was known for its Furniture
products, in 1961 company got the license to
manufacture and distributed Lego building
toys for the North American market. Id this US
brand named after the Biblical strongman
Samson ?

24. Answer

26. Q.No. 9
Who are these people
used to make such
sign on different-2
places so that other
people of their
community may
comprehend these
signal’s and they may
aware of threat or
kind of help they may
get around that place.
How we know them
and who are they ?

27. Answer is

28. Answer
A HOBO is a migratory worker or homeless
vagabond especially one who is penniless. These
are the worker who lost their job during the
depression. The number of hobo’s increased
greatly during the Great Depression era of the
1930s. With no work and no prospects at home,
many of them used to decided to travel for free
by freight train and try their luck elsewhere. So
community of HOBO used to put these sign on
certain places so that other can be warned of
danger and facility available nearer to them.

29. Q.No. 10
These are the words said by Den Fujita in 1970's
:- "The reason Japanese people are so short
and have yellow skins is because they have
eaten nothing but fish and rice for two
thousand years... If we eat __________ for a
thousand years we will become taller, our skin
become white, and our hair blonde." Fill in the
blank ?

30. Answer is

31. Macdonald Hamburger ( Den Fujita Japanese
founder of McDonald's Japan )

32. Q.No. 11
When Iraq was part of the Ottoman Empire, it
was Turkish pound which was the official
currency of Iraq. But when the Ottomans
were displaced from Iraq after the WWI, Iraq
was not having their own financial institution
then they adopted another country monetary
system and X became the principal currency of
Iraq and circulated till 1930 before the
introduction of Dinar. Id the which currency
used to be its official one ?

33. Answer is

35. Q. No. 12

36. Answer is

38. Q.No 13
He is France richest man,
who is better known as the
“wolf in the cashmere coat”
for his shrewd business
dealings and strategies. He
is majority shareholder and
CEO of a French based
luxury goods conglomerate
which was formed by the
1987 merger. ID him and
brand he is CEO of ?

39. Answer is

40. LVMH, Bernard Arnault

41. Q.No. 14
Id the campaign of which company

42. Answer is

43. Pantene

44. Q.No. 15
ID the Book it was
all about ?

45. Answer is

47. Q.No. 16
John Knowles who started a florist shop in New
York City. Later he sold his florist business and
worked with his father in the printing business
in New York. After the death of his father in
1910, the business was incorporated under
the name of Francis Emory Smith Inc near the
corner of Wall Street and started providing
daily and weekly statistics on the New York
Stock Exchange. Id how we know this
company today ?

48. Answer

49. Fitch Publishing Company as Fitch rating

50. Q.No. 17
In the world of marketing what is Razor-
Razorblade Model ?

51. Answer is

52. A business tactic involving the sale of dependent
goods for different prices - one good is sold at
a discount, while the second dependent good
is sold at a considerably higher price.

53. Q.No. 18
Which org. logo is
this, a registered
Society under
Karnataka Society
Act 1960, this is
also a certification
mark in India for
some product ?

54. Answer is

56. Q.No. 19
In the stock market there is a phenomena
known as “October Effect” what is this
phenomena is all about ?

57. Answer is

58. answer
Some investors may be nervous during October
because the dates of some large historical
market crashes occurred during this month.
Black Monday, Tuesday and Thursday all
occurred in October 1929, after which came
the Great Depression. In addition, the great
crash of 1987 occurred on October 19, and
saw the Dow plummet 22.6% in a single day.

59. Q.No. 20
The invasion of Iraq has inspired Sir Richard to set
up a group of non-political figures called
________ to help avert future conflicts. Initially
the concept emerged from a conversation
between Richard Branson and Peter Gabriel.
Together, they took their idea of a group to
Nelson Mandela who agreed to support it. It was
Mandela later announced the formation of this
group on his eighty-ninth birthday in 2007
in Johannesburg, South Africa. ID What came in
existence ?

60. Answer is

62. Q.No. 21
X began as “Mysore Products and General
Trading Company” in 1948. Sri. N.Ranga Rao,
the group illustrious founder and
philanthropist. The journey has seen the
brand grow from a fledgling cottage industry
to a product which is global brand today and
has the largest market share in India. ID the
brand it is ?

63. Answer is

65. Q.No. 22
This brand was founded by Isaac Carasso in
Barcelona in 1919. To treat the many local
children suffering from intestinal disorders, he
introduced yogurt —a product widely recognized
for its health benefits in the Balkans, doctors in
Barcelona prescribed this yogurt for their patients
because they were aware of research into lactic
ferments (The main method of producing yogurt
) by Nobel laureate. Id this brand which was
named by Isaac after his son Daniel ?

66. Answer

68. Q.No. 23
Mac Donald using
these sport cars as
part of their
marketing strategy
in Australia and
some other part in
US. What is funda
of these behind
these luxury car ?

69. Answer is

70. Mac’donald deliver Hamburger in Ferrari and
Lambourni to the customer.

71. Q.No. 24
What is this in marketing world known as
“Green Shield Stamps
Gold Bond Stamps,
Blue Chip Stamps,
Plaid Stamps,
Eagle Stamps.

72. Answer is

73. These are small paper coupons given to
customers by merchants in loyalty
marketing programs that predate the
modern loyalty card.

74. Q.No. 25
This term was originally coined by Richard Millar
Devens’ in the "Cyclopedia of Commercial
and Business Anecdotes" in1865. Devens
used the term to describe how the banker,
gained profit by receiving and acting upon
information about his environment, prior to
his competitors. The term was later
popularized by a researcher at IBM named
Hans Peter Luhn. What is the term ?

75. Answer is

76. Business Intelligence (the ability to apprehend
the interrelationships of presented facts in
such a way as to guide action towards a
desired goal)

77. Q.No. 26
These were the war bond that was sold in the United
States to support the allied cause in World War I.
Subscribing to the bonds became a symbol of
patriotic duty in the United States and introduced
the idea of financial securities to many citizens for
the first time.
These Securities, were also issued in the aftermath of
the 9/11 terrorist attacks to finance the rebuilding of
the areas affected.
ID how we know such securities ?

78. Answer

79. Liberty Bond

80. Q.No. 27
This Belgian chocolate brand founded back in
1923. In 2013, this chocolate maker changed
its name from Italo Suisse to something else,
because the company no longer had any real
association with either country. Due to
objection from the international customer
they again had to change its name recently
to Libeert, the name of the family which
owns and runs it today. Id its early name on
objection by customer ?

81. Answer

83. Q.No. 28
What idea was conceived
by Frank McNamara (in pic)
while having dinner with a
business associate in a
Manhattan restaurant the
Major's Cabin Grill
restaurant in 1949. Which
gave birth to the new
industry and the product
depict the living standard of
ones in today world. Id what
product he came up with in
1949 ?

84. Answer is

86. Q. No. 29
It all started in 1919 with Jack Cohen. The 21-year-old
left the Royal Flying Corps at the end of World
War I and used his demob money to buy surplus
food from the Army and sell it from a barrow in
Hackney. His first stock was fish paste and golden
syrup. By 1924 he had started selling his first
own-brand product Tea. Looking for a name he
took the first three letters of his supplier. Later X
was born and the first shop was opened in 1929
in north London. Id what came in existence ?

87. Answer

89. Q.No. 30
What idea was concieved by the Edward Smith
in 1955 during the stint at Time Group ?

90. Answer

92. Q. No. 31
Identify this Nobel
Prize in Economics
(1981) winner who
formulated the idea
of a tax on foreign
exchange
transactions.

93. Answer is

94. James Tobin of Tobin Tax
Tobin Tax:- A means of taxing spot currency
conversions, to avoid the fluctuation in the
currency of a country.

95. Q.No. 32

96. Answer is

97. 1) VF own the Lee
2) Buddy Lee (Lee Cano) was
an advertising mascot for Lee Jeans. The doll,
a promotional item for the company from
1920 to 1962,
3) Started as H. D Lee Mercantile
4) David Lee founder

98. Q. No 33
Which Company
came up with this
video game which is
replica of Angry Bird

99. Answer is

101. Q.No. 34
What connect all of them :-
Harry Houdini, Albert Einstein, Marie
Curie, Sigmund Freud, Henry Ford, Leon
Trotsky, Ferdinand Foch, Gustav
Stresemann, Thomas G. Masaryk and Elihu
Root.

102. Answer

103. They were all the contributor for thirteenth
edition of Britannica

104. Q.No. 35
This innovative marketing strategy first
introduced by KLM's which name this as
“Meet & Seat” and followed by Malaysia
Airline “Mhbuddy”.
What is this scheme is all about which has
captured the attention of JetBlue, American
Airlines and Delta Air Lines ?

105. Answer

106. This is "social-seating" programs which let the
passenger decide who should be seated next
to you by checking his/her social networking
profile on Facebook/Linkedin whether u want
to sit with any stockbrokers or insurance
industry executives or next to a beautiful lady
etc. If more than one passenger bid for that
seat then one who is paying higher price will
enjoy the day.

107. Q.No. 36

108. Answer

109. Chasnala mining disaster
1) The Indian Iron and Steel Company (IISCO),
which owned the mine
2) Memorial
3) Kaala Pathar

110. Q.No. 37
This is the Letter
Issued to Samuel
Hopkins in 1790 by
Secretary of
State, Secretary of
War and the Attorney
General. What is the
significance of this or
what is this all about
?

111. Answer is

112. first U.S. Patent, in the making of Pot ash and
Pearl ash.

113. Q.No. 38
The first use of the this strategy is attributed to
the food company called the Borden
Corporation in 1989. the company's board of
directors demanded that an acquiring
company will pay a fair value for the
company's shares and that it not fire or
demote any of Borden's existing managers. In
case this demand is not met the, they
threaten the entire team will resign in result
of it.

114. Answer is

115. People Pill

116. Q.No. 39
The airline _____ _____ was founded on 24 September
1946 by American Roy C. Farrell and Australian Sydney
H. de Kantzow, with each man putting up HK$1 to
register the airline. Currently holds the title of the
world's third largest airline, measured in terms of
market capitalization.
They named this airline _____ which is the ancient name
given to China, derived from "Khitan",
and ______ because founder speculated that they
would one day fly across the largest Earth ocean.
ID the Airline it is ?

117. Answer is

119. Q. No. 40
This dentist Edward X, who
is running a clinic in Dobbs
Ferry, Westchester County,
New York, is known as
‘Painless Dr Z’. He has
been running his dental
practice from his home for
more than 20 years and
was one of the first dental
offices in the country to
have computerization back
in 1985. Besides this what
is his claim to fame or give
me his Sir name ?

120. Answer is

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