How much did a 60 second commercial cost during the February 1, 2015, Super Bowl? Why were businesses willing to pay so much? Does your answer have any implications for political campaigns? Are political campaigns competitive in an economic sense? Solution The cost would be around $22,000 Advertisement creates impact in the mind of consumers. This is a message to the consumers about the product. They enrich their knowledge and buy product. Without advertisement product advertisement is almost impossible. This is why business should pay such huge amount. Political campaigns should not be so expensive, because political party .