1. With Great Power Comes
Great Responsibility
A social media survival kit
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8. Generation Next (Gen Z)
• Born after mid 1990’s
• Born after advent of Internet, cell phones, iPods
• Post Cold War & Post 9/11
• Rapid multi-taskers
• Open attitude to self publishing & privacy
• Stay at home, helicopter parents
• Digital Natives
18. Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
19. Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
20. Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic
21. Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic
22. Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• Poorly understood
• 50% of all users log privacy settings
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic
23. Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• Poorly understood
• 50% of all users log privacy settings
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic
24. Twitter
• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals
tool
25. Twitter
• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals
tool
28. Key Take Aways
• Facebook is dominant but use may have
plateaued
• Twitter, SnapChat, Vine are on the rise
29. “Willful and repeated harm inflicted
through the use of computers, cell
phones & other electronic devices.”
30.
31.
32. What to look for
• Differences in girls & boys
• Sudden change in use
• Jumpy when message appears
• Unease about entering real life social situations
• Avoidance & screen switching
34. How to help
• Create safe space (in
advance) to talk and
see screens
35. How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
36. How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
37. How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
• Get backup
38. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
• Get backup
39. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result
• Get input from
student & parent
• Get backup
40. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result • Clear verbal
statements (kids are
• Get input from bad at context)
student & parent
• Get backup
41. How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result • Clear verbal
statements (kids are
• Get input from bad at context)
student & parent
• Create a deliberate
• Get backup social media culture
44. Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
45. Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
46. Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times
47. Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times
48. Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Coming of age
• Familiar with publicly
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times
49. Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Coming of age
• Familiar with publicly
technology, but may
not be highly skilled • In need of adults in
their lives (Breakfast
• Frustrated with Club)
‘immigrants’
• Born into uncertain
times
