This presentation was delivered on Saturday, Feb. 13, 2016.

1. Journalism in the
digital age
@HollyEdgell
St. Louis Society of
Professional Journalists
College Journalism
Boot Camp
SIUE
February 2016
“We are in something of a golden age of
journalism for news consumers. There’s no
shortage of great journalism being done,
and there’s no shortage of people
hungering for it.
-Arianna Huffington

2. FIRST
 My motto > “Journalism is about people”
 My other motto > “Have a multimedia state of
mind”
 So, what’s the story?
Purpose or mission
Is there a news hook?
 Cultivate curiosity
 Storytelling vs. reporting
PEOPLE

3. So What’s the Story?
 What are you trying to convey?
 Information, humor, emotional impact
 5 categories to consider
 People
 Process
 Place
 Event
 Trends & Data
JUST START

4. PS:
It’s always about PEOPLE
 Who is affected, has been affected or will be
affected?
 Know your audience
 Campus population v. wider community
HUMAN FACTOR

5. Basic sources: human
 Most news organizations will want at least two
real live sources; i.e. people
 THREE is even better
1. Central Compelling Character(s)
> victim, patient, stakeholder, profile subject,
outraged individual
2. Perspective person; expert
3. Observers, opinions
WHAT THE STAKE?

6. Digital reality check
How & where are people going to consume your
story?
 TV
 Paper
 Phone
 Tablet
 Laptop
 PC

7. Digital reality check
How can you provide a complete picture?
 Photos, video
 Graphics
 Text
 Links
 Maps
 Embeds

8. 7 Examples
1. When tracking Twitter pays off
2. A great story + multimedia
3. Emotion, depth and perspective
4. Serious stuff
5. Having a bit of fun
6. You tell us
7. Useful

9. 4 great FREE digital tools
 For finding info, people
 Social media “crowdsourcing”
 For curating content
 Storify
 For tracking social media conversation
 Tweetdeck, Hootsuite
 For tracking trends, getting story ideas
 Google Trends

10.  Twitter > @HollyEdgell
 edgellholly@gmail.com
 www.linkedin.com/in/hollyedgell
 https://www.facebook.com/holly.edgell
 http://www.slideshare.net/hollyedgell
 Blog > http://hollyedgell.wordpress.com
Let’s connect!
SOCIALIZING