Are schools properly preparing the next generation of professionals to enter and thrive in the modern workforce? Not enough, says Kirsten Bailey, Director of HootSuite University. At this year's Direct/Interactive Marketing Research Summit 2012, Kirsten will be speaking on how to effectively teach social media in our ever-changing world of social and online communication. For more information on HootSuite University visit learn.hootsuite.com To learn more about our Higher Education program visit library.hootsuite.com/forms/higher-education.

1. HootSuite University for
Higher Education
A New Tool Assisting you in Teaching Social Media

2. Speakers
Lyle Wetsch Kirsten Bailey
Associate Professor, Marketing Director, HootSuite University
lwetsch@mun.ca Kirsten.bailey@hootsuite.com
@LyleWetsch @KirstenHoots

3. What is HootSuite?

4. What is HootSuite University?
Product Education Thought Leadership Social Media
& Certification Courseware

5. The Problem
Industry
Professors Students

6. The Opportunity
HootSuite University Higher Education Program
• Self Directed
• Hands on tools
• Flexibility
• Up to date content
• Thought-leaders
• Industry Certification

7. The Response So Far

8. Find Out More
HootSuite:
hootsuite.com
@HootSuite
HootSuite University
learn.hootsuite.com
@HootSuite_U
Apply for the Higher Education
Program
library.hootsuite.com/forms/highe
r-education

9. Thank You!
Kirsten Bailey
@KirstenHoots
Kirsten.Bailey@hootsuite.com
Lyle Wetsch
@LyleWetsch
lwetsch@mun.ca