Whether it is developing branding or carrying out PR, marketing can – and does – improve the visibility of your organisation, in turn increasing sales leads and benefitting the bottom line.

1. Hello, can we help you?
We are Horizonworks and for the past 3 years we
have been delivering Regener8’s marketing, PR and
membership communications.
We can do the same for you. We are a full service PR and Marketing Agency
specialising in the science and technology sectors.
Contact us to find out how we can help you:
0845 075 5955
hello@horizonworks.co.uk
www.horizonworks.co.uk
horizonworksmarketing @horizonworks
6 Charlotte Square | Newcastle upon Tyne | NE1 4XF

2. A clear role for marketing in translating science
By Samantha Davidson, Managing Director, Horizonworks Marketing
One of the key benefits But while it’s easy to identify people you Horizonworks provides an outsourced marketing
that members say they need to speak to at the conference, successfully service to clients with limited or no in-house
communicating the value of your work to a marketing resource. We deliver the benefits
get out of Regener8
wider audience outside of Regener8 relies on of an in-house marketing team but more
and attending the understanding your target markets, pinpointing cost effectively.
annual conference is your message and choosing the right
talking about their Because we’re specialists in all areas of marketing,
communications channels and tactics.
work to potential we’re not biased towards any one area so can
Marketing has a role in translating science recommend a holistic solution that’s right for
customers, partners,
through increasing the visibility of your work, you and what you want to achieve.
funders, and investors. and helping you to turn facts, data and analysis
And Horizonworks has a strong track record in
into something that your target audiences will
the science and technology sector: we’ve been
find easy to understand and engage with.
Regener8’s preferred marketing partner for the
Trying to manage your marketing without any last three years, providing a comprehensive
structure or plan is risky and costly. Preparing an range of marketing activity including branding,
in-depth plan will save time, money and effort, PR, event management, website and social
and more importantly, ensures a greater chance of media management. We also provide marketing
success. But, the reality is that many biotech SMEs support to the N8 Research Partnership and have
don’t have the resource and capability required worked with Cels, now Bionow, to improve their
to develop and then implement such a plan. stakeholder engagement in the UK and overseas.
Whether it is developing branding or carrying out PR, marketing can – and does – improve the visibility
of your organisation, in turn increasing sales leads and benefitting the bottom line.
www.horizonworks.co.uk