This is Team X Demo Deck for our idea of phone app business for the course Tehcnological Entrepreneurship at Standford University.

1. Team X's
Demo Deck
Low-Fidelity
Prototype of
Mobile App

2. Evaluation of Potential Customers
• Potential customers interviewed - 15
• They learned more about the role of the
smartphones apps in their professional and private
life and their opportunities.
• They summarized their learning within the interviews
as potential buyers and retailers on the market.

3. Needs on the Market
Interviewers have noticed several needs on the market for this
service/product.
1. For time-effective decisions where to go/buy, what shops to
use
2. For retailers to have a better transparency on the market
3. Need to launch this service for people to have easier
access to valuable information for their lives no matter the
place they are in at that moment
4. Finding cheaper prices
5. Easy-to-use app, consuming low resources (battery,
processing power and data connection) for the phone
6. Available app for multiple platforms
7. Covers large areas
8. Flexibility in data connection, offline and online

4. Barriers Detected in the Interviews
• phones with no GPS/GPRS
• hardware-depending
• manufacture brand of the devices
• models of phones needed to be selected
• retailers will have to add data manually on a third party
website
• retailers have to find motivation to send their product files to
us
• the system should be automatically in terms of data
posting/uploading the adds
• a minimum supervision is required
• the users might be aggressed by the adds

5. Demographics and Psychographics
• men and women between 18 - 40 years old
• 50% women and 50% men
• Places for the interviews - face-to-face and online
• Target groups locations - Pakistan, Sweden,
Romania, Israel, USA
• Their habits using phone apps. Most of the persons
are using their phones apps and websites to look
for fast, reliable information.

6. Team Prototype

The team has put 2-3 months effort in this
prototype. The prototype is mobile product, an
application.
 The team has created a Beta prototype which
has been shown to the persons being interviewed.

7. Services we will use for the Prototype
Services for this prototype
• Eclipse
• Android SDK
• SDK for Iphone
• APIs of different systems (for bringing in the location
based ads)
• Web based tools for creating the website
• Database System
• Hosting Services

8. Functionality of the Product
• will bridge the gap between market retailers and
shopping customers.
• will introduce a lot of innovative and attractive ways
to reach the target market as, the user will receive
the retailers’ promotions even before leaving the
household i.e. subscription based, so that the user
can figure out his/her route prior to taking the road.

9. Usage of the Prototype
It will get the advertising content from the retailers
and send it to the shopper, who will use our
application, based on their current physical
location.

10. Conclusions
The whole interview process had a high quality
feedback from potential customers. We consider it
can meet our business goals and SMART objectives
on the long run.