Social media presence is not just being there, but doing - engaging in authentic conversations with all stakeholders and prospects... Are you ready to engage in social conversations? Reputation management, and contemporary PR is all about being open to a dialog - collaboration is the new 'in' thing... Better not be on social media, if you think its good for a brand monologue or lecture!

1. SOCIAL CONVERSATIONS
Who owns it for your organization?
Muralidharan-@muralispeak

2. CONVERSATIONS ARE 24/7
 You think conversations about your organization
are driven only from within?
 Reality check – the customer, employee, vendor
or… just anyone who knows your brand can drive a
conversation
 Your communications team must monitor the
environment for conversations 24/7
Muralidharan-@muralispeak

3. OWN CONVERSATIONS, OR PERISH!
 When you monitor the conversations, you can control the
direction of it..
 Build on good conversations, and clarify all doubts and
dispel skepticism when there are not to good ones!
 Be firmly in the saddle – be at the centre of your brand
“buzz”
Muralidharan-@muralispeak

4. CONVERSATIONS – A PRIORITY
 Make sure conversations in the social and real
world are your top priority
 Not just social media, or marketing – it’s a priority
for the CXO level as well
 Social conversations impact your reputation, period.
 Social buzz is mostly an outcome of some PR issue
in the REAL consumer world… never ignore that
fact!
Muralidharan-@muralispeak

5. CONVERSATIONS LEAD TO ENGAGEMENT –
ALWAYS SO!
 Being at the centre of your social conversations
mean greater engagement – almost always
 Staying social is all about dialogs and
conversations
 Using social for promotions is stone-age marketing.
Redundant and repulsive
 In social, follower counts don’t matter –
ENGAGEMENT
Muralidharan-@muralispeak

6. ARE YOU CONVERSATION READY?
 Ask yourself – is my company/brand conversation
ready ?
 Who in your team owns, directs and leads the
social conversation?
 What’s your brands response time on social media?
 Is your online and offline response mechanism
seamless?
Muralidharan-@muralispeak

7. ARE YOU CONVERSATION READY?
@muralispeak
Muralidharan-@muralispeak