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Frequently	Asked	Questions
Learning Design Director
LEO Learning
Measuring the business impact of
learning: What we’ve learned
Ella Richardson
Director of Strategy
Watershed Analytics
Tim Dickinson
Chief Strategy Officer
Learning Technologies Group
Piers Lea
Agenda
The state of
measurement
Biggest barriers to
measurement
Practical steps to
overcome barriers
Takeaways
in a nutshell
Over 1000 respondents over 3 years
?
Survey
?
What are your results?
Barriers to measurement:
Getting Started
1
Getting buy in Getting Data
2 3
But First: Remember measurement is ongoing & iterative
Watershed Method for Learning
Analytics
Categories of analytics
+
Complexities of analytics
Start with what you can control.
Barrier 1
I don’t know how to get started.
Have they
learned it?
What do people
need to learn?
Are people
doing that?
What do people
need to do?
Did they
complete it?
What training
is required?
Was the goal
achieved?
Business
goal
Learning Design
Measurement
Getting Started: Link design to measurement
How In Practice: Get your team to understand
Develop a bespoke
measurement model
and processes
Upskill the trainers
to operate as
performance
consultants
Put measurement
first in the design
and delivery
process
Building internal measurement capability
Evaluate
Analysis
Consult
Measurement
Process
Action
Design
DevelopImplement
Evaluate
Analyse
Consult
•  Clarify the business goals
•  Define the business objectives
•  Create a business impact action plan
•  Identify the business
data sources
•  Write the learning
objectives
•  Specify the learning outcomes
•  Identify the learning data
sources
•  Refine the measurement
action plan
•  Identify whether the required data can
be captured
•  Baseline the data
•  Design how the data will be displayed
•  Pilot the learning
•  Gather the business and learning data
•  Check the quality of the data and
move to full roll-out
•  Explore the business and
learning data for insights
•  Report back on initial findings
and improve training
•  Develop a deep
understanding of the
business performance gaps
•  Create a draft
improvement plan
•  Modify programme /
manage learners as
required
A bespoke
measurement
process
Getting Started: Map out your ecosystem
Identify your
current tools and
resources
Question your
current ecosystem
Choose an area to
test your new
measurement
It’s easier than you think
1 2 3
Getting Started: Test it out
8% behavioral change within month of launch
xAPI cohort
●  Learn from peers
●  Team-based projects
Free LRS
●  Essentials LRS
●  SCORM cloud
●  Learning Locker
Getting Started: DIY
xAPI
IPK
API
LRS
Behr built it themselves.
Outcome
There was a 2% sales lift during
the four-week period when video and
assessment were used as planned.
Show them what it could look like.
Barrier 2
Competing Priorities: How to get budget and time?
Getting Buy-In: Define a strategy
Key components of a measurement strategy
No.1
Co-create
measurement
project
No.2
Establish the
business drivers
No.3
Map out
stakeholders
No.4
Document
chain of
evidence
No.5
Identify data
types and
source
No.6
Define, develop
tech: Integration
& tools
No.7
Pilot the
solution
No.8
Document
strategy and
business case
No.9
Define the
change
programme
No.10
Measure impact
of measurement
strategy
The chain of evidence
Engagement Learning Behaviour Results
Chain of Evidence
Engagement
Knowledge, skills &
attitudes
Performance
Behaviors
Business Change
Has the learning
landed?
Has learning taken
place?
Have the
performance
behaviors
changed?
Has business
performance
improved?
Learner Change
& Performance2
Business
impact3Learning
Delivery
1
© LEO 2019
Getting Buy-In:
Share the ecosystem vision
Getting Buy-In: Share the ecosystem vision
Read more: bit.ly/2NCbMkk
Get aligned and don’t be afraid to ask for help.
Barrier 3
How do you get access to the data?
Getting Data: Vendor Alignment
Share the vision
and how your
vendor fits in
Build a partnership
based on
collaboration
Validate
interoperability
before taking out
the checkbook
Getting Data: Vendor Alignment
Measurement – sources of evidence
Engagement
• Portal/learning visits and
behaviour data (which
courses, by whom, for
how long)
• Star rating
• User Surveys
• Learner voice
• User acceptance
testing
• Interviews
• Annual staff survey
• Individual 360
• Survey of departmental
satisfaction
K, S, A
• Upfront diagnostics
(including 360)
• Post intervention Online
assessments (immediate
& after 3 months)
• Marked work (essays,
reports)
• Peer assessment
• Demonstration
• Confidence measure
taken after every
intervention
Performance
Behaviours
• User surveys
• Manager surveys
• Interviews (in
manageable numbers)
• Surveys of coaches and
mentors
• User observation
• Service user feedback
(net promoter score)
• Activity monitoring
software
• Use of learning journals
Business Change
• Business Metrics & KPIs
• Profitability, Growth,
Productivity etc.
• Improved staff retention
• Faster turnaround times
• Money saved by new
approach
• Money saved by
outcomes
Getting Data: Ask for help
Build alliances
within the
organisation, early
Get the best team
round the table
Key Takeaways
Get Started
○  Design for data
○  Start small, test and learn
○  DIY: Learn about it yourself
Get Buy in
○  Define a measurement strategy
○  Map out your ecosystem/what’s available to you already
Get Data
○  Align vendors and tools for long term success
○  Ask for help
?
Q&A
Leolearning.com | watershedlrs.com
Access free tools and resources at:
bit.ly/2Q6ssSt
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Register for all upcoming Chief Learning Officer Webinars at
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MEASURING THE BUSINESS IMPACT OF LEARNING: WHAT WE’VE LEARNED

  • 1. #CLOwebinar The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Welcome to the webinar!
  • 2. #CLOwebinar Tools You Can Use Audio Control –  A dial in number will not be provided. –  The audio will stream through your headphones or computer speakers. –  Also check your computer’s volume for external speakers or headsets.
  • 4. #CLOwebinar 1. May I receive a copy of the slides? YES! Click on the handouts located on the right portion of your screen. 2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the presentation on-demand. 3. Is this webinar HRCI or SHRM certified? YES! The HRCI and SHRM certification codes will be sent in the follow up email. Frequently Asked Questions
  • 5. Learning Design Director LEO Learning Measuring the business impact of learning: What we’ve learned Ella Richardson Director of Strategy Watershed Analytics Tim Dickinson Chief Strategy Officer Learning Technologies Group Piers Lea
  • 6. Agenda The state of measurement Biggest barriers to measurement Practical steps to overcome barriers Takeaways in a nutshell
  • 7. Over 1000 respondents over 3 years
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. ? What are your results?
  • 14. Barriers to measurement: Getting Started 1 Getting buy in Getting Data 2 3
  • 15. But First: Remember measurement is ongoing & iterative Watershed Method for Learning Analytics Categories of analytics + Complexities of analytics
  • 16. Start with what you can control. Barrier 1 I don’t know how to get started.
  • 17. Have they learned it? What do people need to learn? Are people doing that? What do people need to do? Did they complete it? What training is required? Was the goal achieved? Business goal Learning Design Measurement Getting Started: Link design to measurement
  • 18. How In Practice: Get your team to understand Develop a bespoke measurement model and processes Upskill the trainers to operate as performance consultants Put measurement first in the design and delivery process Building internal measurement capability
  • 19. Evaluate Analysis Consult Measurement Process Action Design DevelopImplement Evaluate Analyse Consult •  Clarify the business goals •  Define the business objectives •  Create a business impact action plan •  Identify the business data sources •  Write the learning objectives •  Specify the learning outcomes •  Identify the learning data sources •  Refine the measurement action plan •  Identify whether the required data can be captured •  Baseline the data •  Design how the data will be displayed •  Pilot the learning •  Gather the business and learning data •  Check the quality of the data and move to full roll-out •  Explore the business and learning data for insights •  Report back on initial findings and improve training •  Develop a deep understanding of the business performance gaps •  Create a draft improvement plan •  Modify programme / manage learners as required A bespoke measurement process
  • 20. Getting Started: Map out your ecosystem Identify your current tools and resources Question your current ecosystem Choose an area to test your new measurement It’s easier than you think 1 2 3
  • 22.
  • 23.
  • 24. 8% behavioral change within month of launch
  • 25. xAPI cohort ●  Learn from peers ●  Team-based projects Free LRS ●  Essentials LRS ●  SCORM cloud ●  Learning Locker Getting Started: DIY
  • 27. Outcome There was a 2% sales lift during the four-week period when video and assessment were used as planned.
  • 28. Show them what it could look like. Barrier 2 Competing Priorities: How to get budget and time?
  • 29. Getting Buy-In: Define a strategy Key components of a measurement strategy No.1 Co-create measurement project No.2 Establish the business drivers No.3 Map out stakeholders No.4 Document chain of evidence No.5 Identify data types and source No.6 Define, develop tech: Integration & tools No.7 Pilot the solution No.8 Document strategy and business case No.9 Define the change programme No.10 Measure impact of measurement strategy
  • 30. The chain of evidence Engagement Learning Behaviour Results
  • 31. Chain of Evidence Engagement Knowledge, skills & attitudes Performance Behaviors Business Change Has the learning landed? Has learning taken place? Have the performance behaviors changed? Has business performance improved? Learner Change & Performance2 Business impact3Learning Delivery 1 © LEO 2019
  • 32. Getting Buy-In: Share the ecosystem vision
  • 33. Getting Buy-In: Share the ecosystem vision Read more: bit.ly/2NCbMkk
  • 34. Get aligned and don’t be afraid to ask for help. Barrier 3 How do you get access to the data?
  • 35. Getting Data: Vendor Alignment Share the vision and how your vendor fits in Build a partnership based on collaboration Validate interoperability before taking out the checkbook
  • 36. Getting Data: Vendor Alignment
  • 37. Measurement – sources of evidence Engagement • Portal/learning visits and behaviour data (which courses, by whom, for how long) • Star rating • User Surveys • Learner voice • User acceptance testing • Interviews • Annual staff survey • Individual 360 • Survey of departmental satisfaction K, S, A • Upfront diagnostics (including 360) • Post intervention Online assessments (immediate & after 3 months) • Marked work (essays, reports) • Peer assessment • Demonstration • Confidence measure taken after every intervention Performance Behaviours • User surveys • Manager surveys • Interviews (in manageable numbers) • Surveys of coaches and mentors • User observation • Service user feedback (net promoter score) • Activity monitoring software • Use of learning journals Business Change • Business Metrics & KPIs • Profitability, Growth, Productivity etc. • Improved staff retention • Faster turnaround times • Money saved by new approach • Money saved by outcomes
  • 38. Getting Data: Ask for help Build alliances within the organisation, early Get the best team round the table
  • 39. Key Takeaways Get Started ○  Design for data ○  Start small, test and learn ○  DIY: Learn about it yourself Get Buy in ○  Define a measurement strategy ○  Map out your ecosystem/what’s available to you already Get Data ○  Align vendors and tools for long term success ○  Ask for help
  • 40. ? Q&A
  • 41. Leolearning.com | watershedlrs.com Access free tools and resources at: bit.ly/2Q6ssSt
  • 42. #CLOwebinar Register for the next webinar! Register for all upcoming Chief Learning Officer Webinars at chieflearningofficer.com/webinars