The founders reflect on how 10 years ago they started Human Nature with a vision to produce world-class natural products while lifting people out of poverty, and how today the company has grown significantly while transforming the lives of many employees through pro-poor policies. They discuss stories of employees who have risen from poverty to the middle class and how the company's commitment to things like living wages, health benefits, and time off has allowed many workers to improve their quality of life. The founders express hope that other businesses will follow their model of prioritizing workers' well-being

1. November 2018

2. Message from the Founders

3. 10th year anniversary report | 3
Ten years ago, we — Camille, Anna and Dylan — were at a crossroads in our
lives: Anna and Dylan as new parents with two small children and Camille a
fresh graduate contemplating the next stage in her life. Little did we know
that 2008 was the year God was calling us towards something bigger than
our own personal dreams; something that would stretch our faith, our sanity
and our abilities.
What we had were just ideas — that Filipinos could produce truly world-class
natural products and that business could lift people out of poverty by
obeying God’s commands, in the process changing common practices that
keep millions of Filipino workers in poverty. Other than that, we needed to
provide for our families and we had a passion for beauty products
(well, at least for Camille and Anna!).
Today, we have grown to almost 600 employees, 50,000 active dealers,
and almost 200 retail doors to become the number one natural products
brand in the country. It has been 10 years of walking with miracles, 10 years
of seeing God’s faithfulness, 10 years witnessing the love and sacrifice and
sheer genius of so many people all around us who have built Human Nature
far beyond our imagination when we started it from home 10 years ago.
It has not been an easy road and the growth has come with a lot of pain, but
what has made it worth it are the stories of genuine transformation and real
hope that we see in the lives of our people. Through policies such as paying
a living wage, regularization for all, our no firing policy, freedom from debt
programs, no work on Sunday, values formation and life skills, we have
seen the working poor move up to now form part of the new middle class.
Through Human Nature’s commitment to excellence and integrity, our people
have proven that Filipinos are capable of creating award-winning and
innovative products that showcase the best of the Philippines to the world.
In the next 10 years, we hope to embolden other business owners to believe
that with God’s help, they CAN love the Philippines and bring their own
workers out of poverty. It is by raising Filipino workers out of poverty, by
treating them with kindness and compassion, that we will be able to teach
even our poorest people excellence and unleash their genius and creativity.
By simply deciding to bring their own workers out of poverty, business
owners can help to build a new middle class in the Philippines and a far
stronger country.
At the end of the day, success for us is not only measured by moving up
the economic ladder but creating a culture of compassion and shared
responsibility among businesses that can create a genuinely inclusive society.
Today, we are genuinely in awe of what God has done with Human Nature.
We can only thank and praise Him with all our hearts. We hope our story
will encourage you to stretch your faith in Him too.

4. FAITH IN ACTION
It is faith that drivves us as a company.
Faith led us to buuild Human Nature and
it is faith that conntinues to embolden
us to build a globbal company that will
uplift all people, especially the poor.
COMPASSION
We will always be there
for those in need—to give,
to guide and to grow.
Walang Iwanan.
Our Values
BAYANIHAN
oyfullyWe are one family that jo
we strivesupports each other. As w
engthento work together, we stre
s that linkeach other and the bond
nihan chain.the Human Nature bayan
4

5. MissionBeing faithful sul stewards of our
God-given talents ats and natural
resources, we will giveve the
best of ourselves to urgentlently
and sustainably build a globald t i bl b ild l ball
company which will showcase
the best of the Philippines and
uplift all our people, especially
the poor through providing
affordable, quality, natural
products.
VisionWe will be the gold stan
of a globally successful
enterprise with a heart that
will embolden all businesses
to better serve society.
INTEGRITYINTEGRITY
We keep our commitments.
We courageously uphold
honesty and truthfulness
in all our dealings.
STEWARDSHIP
We recognize that everyone
and everything is a gift from
God. We seek to bring out
the greatness inherent in
each one.
PADUGO
We build hope for others when we put
their interests above our own. We seek
to serve rather than be served.
EXEXCECEELLLLEENENCECE
WeWe belbelievievve we wwee ce canan bebe thththe best
in theee wowow rldrld. W. We ce conononstantly
strive toowarwarwardsdsds imimimprovement
and innovation every day.
6-7 The Rise of the Middle Class
8-9 Business Unusual
10-11 Regular Employment Raises Excellence
12-13 Transformation in Manufacturing
14-15 Loving our Land
16-17 Raising Up Social Entrepreneurs
18-19 Mainstreaming Social Enterprises
20-21 A Life fo
22-23 F
24-25 A
26-27 Ra
28-29 Cha
30-31 Exce
32-33 Our C
34-35 Onwa
OUR STORY UNFOLDS
ndardddd
at
ss
ciety..
Life for Others
Fruitful and Blessed
A Lifelong Adventure of Bayanihan
aising Up Advocates
anging the Beauty Conversation
ellence and Innovation
Commitment to Integrity
ard to the Future 10th yyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyeaeaeaeaeaeaeaeeaeaeaeeaeaaeaaaeaaaaaaaeaeaeeaeeaeaeeaeaeaaaaeeeeeaeaeeaaeaeaeaeeeaaaeaeeaaaaaaaaeaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr anananananananananananananananananannnnnnnannanannannannannaannnannnnanannannnannannnnnnnnnnn inninininininnninnnnininnnnninnnnininninnninininninnininiininininninininiininnininnnninnnniinninnnnnnnnnnnininnnnniniiiiniiniinnninnnnnnnnnnnnvvvevevevvvevvevvvevevevevvvvvevvevvvvevevvvvvvveveeeeevvvvevvveveeeeeveeeeeeevevevvevevveeeveeeeevveveveveveeeeeeeeeevevvevevevveveeeeeveeeeevvvvvevvveeeeeeeevevvevvvvvvveeeevvevvvvvvevveeevvvvvveveeevvvvvvveveeeeevvevveevvveeeevvvvevveevveeeeveeeeeeeeersrsrrrsrsrsrrrsrrsrsrrrsrrrrrrrrrsrssrssrsrssssrsrsrsrsrsrrrsrrrsrsrsrssssrsrsrsrrrsrsssssrssssrsrssssrssrsrsrssrsrsrrsrrrrrsrrr arrrarrrraaaaaaraararaaaaaaaaaaaaaaraaaaaaaaaaaaraaaaaraaaaryyyyyyyyyyyyyyyyyyyy rerererererereerererererererereereereeepopopopopopopopoppopooopopopoopopopopopopopopoppopoopopopopoppppopoppopopopopoppopopoooopopppopopopoppppopppopopopopopopopoppooooopopoooopooppopoppoopopopopooooooopoooooooooooooppooooooopopoooooooppopopoooppppppooppoooooooopppooppopoooortrrtrrtrtrtrtrtrtrtrttttrrrttrtrtrrrrtrrrrttrrrrrtrrrrtrrrtrtrrrttrrrtrtrrtrtrtrtrrtttrtrtrtrttrtrrrtrrttrttrrrrtrrrrrrrrrrrr |||||||||||||||||||||||||||||||||||||||||||||| 55555555555555555555555555555555555555555555555555555555555555555555555555555

6. pro-poor policies
bedrock commitments to break workers’ life of poverty
The Rise of the New Middle Class
Living Wages
A just, dignified
wage for all rank
and file workers
to concretely
elevate their
quality of life
Job security and
tenure provides a
solid foundation
for workers to
grow in their jobs
Regularization
Never giving up on
the poor despite
errors and being
a faithful steward,
finding ways for
them to learn and
improve
No Firing Policy
With set targets
and rewards,
workers are
geared towards
achieving
excellence in
their work
Health coverage
allows workers
to afford quality
medical services
and not leave
them in debt
Is this what the Filipino
worker deserves?
the quiet poverty of workers
The narrative of the poor we are all familiar with has always
been that of street children, homeless beggars and displaced
refugees. Yet hidden behind the carefully pressed uniforms of
people we encounter daily is another invisible sort of poverty.
Every day, millions of factory workers, store merchandisers,
warehouse employees, truck drivers, maintenance staff and
other bottom-rung workers clock in to turn the gears of the
industries that push the economy forward and up.
On their backs rest our country’s prosperity, yet progress fails
to trickle down, trapping them in a cycle of low wages, job
instability, financial illiteracy and debt.
LIVING IN SLUMS
NO STABLE JOBS
HUNGER
POOR HEALTH CARE
“We wanted to start a movement through social
enterprises that will do business differently. We
didn’t know much about the cosmetics industry,
but we wanted to transform the lives of poor
workers.” - Dylan Wilk, Co-Founder and Chairman
Work
Incentives
Medical
Benefits

7. 10th10th year anniversary report | 7
Reymar Mendiola,
Merchandiser Coordinator
Mhar was often only on-call with his
agency and could not make payments
for utilities so they lived without
electricity and water. Now on his 9th
year with us, he has made improvements
on his family’s house and just this year
bought a brand new Toyota Wigo.
Boni Ceniza, Warehouse Staff
Boni found out he had Stage 3 colon
cancer in 2013. Thanks to the company’s
health card coverage and his savings, he
was able to completely cover hospital
bills that reached P300,000.
Jojo Boco, Warehouse Staff
Jojo availed of our relocation assistance
of P150,000. He and his wife, with their
3 children, moved from Payatas to a
subdivision in Laguna last June 2018.
Gloria Traballo, Warehouse Staff
Ate Glo never thought that she could
fulfill her son’s dream to become a
lawyer, much less finish college. He
graduated Cum Laude this year from
his pre-law course at UST.
Bryan Manongtong,
Merchandiser Coordinator
Bryan used to have pagpag for his
meals. Through his savings and our
wedding benefit, he was able to have
a beautiful wedding.
Jennie Cortez and Daisy Sequira,
Merchandisers
Through a higher minimum wage,
regularization and incentives from
hitting their KRA’s, Jenny and Daisy
were able to save up and take their
dream trip to Boracay.
(Mhar at left with Emmylou Tejol and John
Kenneth Almazan, Merchandiser Coordinators)
“I came that they may have life and have it abundantly.” John 10:10
from working poor to middle classthe hard numbers
behind the heart stories
Through a partnership with the Institute for
Social Entrepreneurship in Asia, we set out to
determine the impact of our programs and
policies on the lives of the working poor in our
company. The study was done with 172 of our
employees employed from 3 to 10 years.
Meeting Basic Needs
Financial Management
Work Performance
are now able to meet the needs
of their families
now able to manage their
finances/budget
are now able to achieve
work targets
say the quality of their meals
have improved
improved in their savings and
borrowing habits
are willing to take on new
responsibilities
have access to health services
and are able to pay for what is
not covered
89%
81%
97%
79%
75%
91%
74%
76% of workers
say that they
have moved
out of poverty
P1P1
PP

8. Business Unusual
The first seeds of faith
ehouse team in 2009 received P500 a day back when the daily minimum wage was P382Our first wareho . They were mostly high
who had no regular work, no technical skills nor any relevant experience. All they had was our faith that theyschool graduates wh had the
At first they made many mistakesgold in each of them. At — inaccurate or missing orders, delayed deliveries and more. Within months
ss, unskilled rookies to driven and highly productive workers.the team went from aimless,
Finding their true potential
pril became our 1st employee in 2008. With no college degree, she was simply
ankful to find a job with us as a picker and packer to help bring additional incomee
her family. Despite her lack of experience and the many errors she committed in
e beginning, she was amazed at how the company had faith in her and eventuallyy
usted her to be a team leader. Now with the warehouse team growing bigger, shee is
appy to see more of her team members being raised up to greater responsibilities.
I want to share to my colleagues the opportunitiess
hat were given to me. I want them to experience
what it’s like to be a good leader.”
“Our goal is to meet our company’s service level
KPI which is 99.8%. Our people are motivated to be
excellent because they are not contractual, they are
paid more than the minimum wage and they can earn
up to P69,000 in incentives per year if they meet all
their KRA metrics.” Canta, Warehouse Head
WAREHOUSE TEAM ACCURACY
Our warehouse team works together
to hit their required customer service
level. They receive incentives as a
reward for their excellence.
99.75%
2013 99.8%
Average Year-on-Year
99.86%
2018
8
Ap
tha
to
the
tru
ha
“I
th
w
s p
metrics.” - Claudette C
ril (left-most) at a Warehouse Team
Apri
outdoor activity.
P5P5 P3P3
P6P6

9. Choosing people
over profit
From Scavenger to Dean’s Lister
rk Ranario’s only previous job experience before being hired in 2011 was scavengingMar
ng Timog, Quezon City. He never got to college because his family could not afford it.alon
when Mark was asked to take on the role of Store Assistant, he was anxious at first.So w
was not used to facing customers, let alone speak to them in English.He
th training and coaching sessions, Mark grew his professionalism and proficiency inWit
rk. Due to his newfound confidence, he got the courage to enroll while workingwor
-time and even made the dean’s list on his first semester.full-
t’s a deeper fulfilment when you see through the years the“It
hange in mindset. They’ve risen above seeing themselves merelycha
s victims of poverty. Now they realize their true potential.”as
Yla Dizon, Flagship Store Manager- Y
In believing that rest should not be a privilege reserved
only for the rich, every Human Nature employee is entitled
to Sundays off and another day of rest every week. For 9
years, this meant that a Human Nature store could not be
in any major mall because of their requirement to open
on Sundays. But finally, last August 2018, Human Nature
opened its doors to customers of SM City North Edsa—
and closes them every Sunday to allow its store personnel
to rest, observe their Sabbath and spend time with their
loved ones.
pro-poor policies: quality of life
going above and beyond to uplift workers’ lives for the long term
Wedding Gift
Cash assistance to
encourage couples
to have their union
blessed by God
Newborn Benefit
When expenses can be
daunting for new parents,
we provide a cash cushion
to celebrate the blessing
of a new life
Tuition support to
enable families to reach
their dreams of good
education for their
children
Educational
Assistance
Providing a day of
rest to allow families
to come together and
observe their Sabbath
No Work on
Sundays
10th yyyyyyyyeaeaeaeaeaeaeaaeaeaaeaaeaeaaeeaaeeaeaaaeaaaaarrrr ananananannnananannnaaaaa nininininininininininivvvvevveveveveveveveveevevvev rsrsrsrsrsrsrsrsrsrrsrrrsrrrrrrrrrsssssrssrssssrsrsaaaaarararaaaaaaaarraarrryyyyyyyyyyyyy rrrrerererererrerepopopopppp rtrt |||||||||||| 9999999

10. Regular Employment Raises Excellence
Upon first starting our business in retail stores, we deliberately chose not to work with manpower agencies because of the commU on
ractices of paying minimum wage and contractualizationprac . We knew we were again entering a new area where we barely had
expertise and yet with faith, we decided to start our merchandising team in house. Today, our team is over 100 spanning eveany exp n
ial cities in Visayas and Mindanao.provincial
treating us as family. I never got to college“Thank you for tr
me and allowed me to make my dreamsbut you trusted me a
ome true.” campo, Merchandising Coordinator- Dina Oca
Excellence from being regularized
Straight out of high school, Dina got hired as part of our first warehouse team. Dina admitted she
acked focus at the start and made so many errors that she feared she’d be fired. But due to our noa
ring policy, we worked with her to improve her performance and was eventually granted a newfiring
ortunity to prove herself as a merchandiser.opport
the years, Dina has grown in leadership and maturity with both her work and her family. SheThrough the
ordinator for the first provincial team of 14 merchandisers. Through her salary, incentivesis now a coord
her KRA’s and discipline of saving, she has been able to purchase a second hand carfrom reaching he
will soon move to their new home in San Mateo, Rizal.for her family and w
Worried about her parents growing old
in their current community often floodedcommunity often flo
during heavy rains, Dina decided to moveains, Dina decided to move
them to safe ground.
With most oof their communication on skype,
Dina felt theere was a need to strengthen
ties amongg her team of provincial
merchandissers. She suggested the idea of
bringing heer team from all over the country
for a plannning and team building in Baguio.
Merchandiser Key Result Areas
Correct Planogram
Correct Merchandising Mat’ls
Inventory Reports
Adherence to RTV and
FEFO policy
Timely Submission of
Liquidation and Time Sheets
Cleanliness and Neatness
of Displays
Total Score
CRITERIA SCORE
25
10
20
20
15
10
100
QUALIFIERS:
3 of 4 Life skills
sessions/mo
Not under
disciplinary
action or
suspension
Tardies of 3 or
less/mo
No unauthorized
absence
Not more than
4 absences/mo
y s and M
“
b
co
S
lla
f
o
T
i
f
f
10

11. 10th year anniversary report | 1110t
Arnold and Ecel, both
merchandisers for years,
barely saw each other at
home and ironically, only
in supermarket halls. Now
with 2 rest days a week
they are able to enjoy
time with each other and
their twins.
Jhulie left Zamboanga
for Manila to support her
son. As a merchandiser in
agencies, she could not
afford to go back home. It
was only in Human Nature
that Jhulie was able to see
her son again.
Mary Ann’s parents were
scavengers and she
wanted a job that would
help her family. She was
able to have their house
in Payatas improved
and saved up to have a
beautiful wedding.
Cultivating a culture of caring
coming home to a family
When the Merchandising Operations team began, many discipline-related problems
cropped up. Instead of simply cracking the whip, our leaders decided to look for
the root of the problem. They realized that our merchandisers spent most of their
day on their own, out on the field without a real connection to the Human Nature
community and culture.
Tin was then tasked not merely to instill processes but more importantly, focus
on enriching her team. Office days (half-day sessions) were started to bring
merchandisers back to the office together once a week to reconnect. This became
a time to share their best practices and challenges, and cheer each other on.
bringing quality of
life to their homes
paving the way for workers to enjoy the
fruits of their labor
“There’s often a decline in
performance after four months
for contractual employees
because by then, they need
to hop on to the next job.
Here, we saw that if you
show them you have plans
for them to grow, they get
nspired to work harder,”
Tin Relopez, Merchandising
Operations Head
pro-poor policies: encouraging growth
Our Merchandising Operations team’s unique structure goes aagainst the
status quo culture of treating workers as dispensable. Each dayy is filled with
opportunities for team members to learn and thrive in the long run.ong run
“T
p
fo
b
to
H
s
fo
in
- T
O
Key Result
Areas for
improvement
& growth
Weekly
Office Days
to share best
practices
Coaching
Consistent
training
Regular
assessments
Equip staff with
Bible-based
principles for
daily living
New Hires Work
PerformancermCareer Path UpskillingTeam Support Life Skills
2 week
onboarding to
learn the brand
Buddy up with a
team member
Deployment to
retail partners
Moving up ranks:
Merchandiser
Admin staff
Merchandising
coordinator
Coordinators
& admin staff
serve work
concerns
Training team
for career
& personal
development

12. Transformation in Manufacturing
It was in 2014 when we ventured
out to establish our very own
manufacturing plant in Laguna with
a dream of raising up a truly world
class production team. We intended
to invest in the best equipment
and we did the same to the other
critical resource — our people.
We wanted the people behind our
best products to have the best life
possible.
ur 4th year, our peopleNow on ou
ray 1 plant receive a dailyat Carmelra
e than double the Lagunawage more
wage, are regularizedminimum w
with health cardemployees
have absolutely no workcoverage, h
s and no night shift. Fromon Sundays
eam of 30 we are nowa start-up te
180-strong.
upping the
standard for
manufacturing
“Our personnel can
attest to this more than
I can — we are giving
former contractual,
agency-hired workers
hope that the
manufacturing industry
is not synonymous with
endo and low pay… hope
that manufacturing one
day can be equivalent
to security of tenure,o secu
salary and humanegood s
ment for allreatm
yees.”mploy
d Baril, ProductionMildred
eadPlant He
The best of life for those behind our best
cturing
t
d
to
go
tre
em
- M
Plan
MMMMMiiiillllldddddrrrrreeeeddddd
Living wage commitment
Legal Minimum Wage Company Living Wage
2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017
1000
900
800
700
600
500
400
300
200
100
0
500
382382
500
382382
404404 426 446 466466 466466 481481 491 512
550550 575
625625
675
700
75050
825825
900
1112121212121212121212112122211121212121121212121212111211211112121112121122121121212121221112121111

13. For over a decade, Allan Saludes was behind the production of ma
used by millions of consumers — and yet his family’s living conditions
When we opened our manufacturing plant in 2014, Allan joined us as a comp
in Human Nature where he experienced great changes in his life. He became a fa
promoted to Production Supervisor and in September 2018, his family moved to a n
home in Pueblo de Oro, Sto. Tomas, Batangas.
“I am very grateful to Human Nature... I was able to
have my own home. We moved in at the same time as
the plant’s 4th anniversary.” - Allan Saludes
world-class facilities
with world-class people
Enjoying the fruits
of one’s labor
from deficient to
dignified
ade Estor grew up in Payatas and was a
truggling breadwinner of his family. It was only
when he started in our warehouse at Quezon
ity in 2012 that he began to experience real
ewards for his hard work.
e got married in 2016 and wanted to have his
wn home for his wife and his future children.
was with great excitement that Jade availed
f the relocation assistance of P150,000 and
moved to our Carmelray Campus - South
istribution. They now live in their own home
a subdivision in Laguna.
pro-poor policies:
labor practices that bless, not stress
Valuing time with
family and time for rest
and recreation boost
workers’ happiness and
productivity
Helping defray costs
of moving to a better
location gives workers
easier access to
dignified homes
Teaching financial
management and
freedom from debt
package help workers
optimize their earnings
"This is our dream! We're so happy to wake up in our
own home." - Jade Estor, Warehouse Staff
Adjusting production
runs to allow God’s
design for man to rest
at night
13
f
d
Ja
st
w
Ci
re
He
ow
It
of
m
Di
in
"This is our d
f many personal care products
ns remained the same.
mpounder. It was
a father, was
a new
Leaves & Shortened
Work Hours
Relocation
Assistance
Financial
Stewardship No Night Shift
eded

14. Loving Our Land
planting faith in our farmers
The passion to restore productivity to our nation’s
agricultural lands and elevate farmers’ quality of life
drove us to begin Human Nature in the first place.
Together with local farming communities who share
our vision and values, we work to enable farmers to
reap the rewards of higher-value crops and raise new
stewards of our land.
GreenLife‘s organic
VCO processing
village model helps
farm workers and
laborers earn up to
10 times their daily
piece rate from VCO
compared to the
usual copra, and
community farmer
entrepreneurs to
earn up to P50,000
a month. The VCO
from this community
is found in many
of our hair care
products and the
Bare Necessity
Cleansing Balm.
seeds of stewardship
Our 5 strategies for h development
Community
Challenge
Depe
on low
comm
crops
Skept
in farm
unfam
crops
Very lo
prevail
daily ra
agri wo
Low or
unreliab
yield du
to limite
resourc
elp farmers
diversify by
ntroducing
gher value
crops
ld demand
and secure
market for
natural
ngredients
y at above
et price to
able living
wages
Invest in
tructure,
quipment
rocesses
Upgrade
apability
d culture
training
& values
rmation
Human Nature’s
Response
5 strategies for holistic community
munity
enge
endence
w-value
modity
icism
ming
miliar
ow
ling
ate of
orkers
ble
ue
ed
es
He
d
in
hi
Bui
a
m
in
Buy
marke
ena
infras
eq
and pr
U
ca
and
with
&
fo
Huma
Unskilledd
and
unmotivvated
farmers
GK Hope VillageGK H Vill
in Talisay, Negros
Occidental is one of
3 partner farming
communities we
work with that
grows, harvests and
processes Citronella
for our top-selling
product Bug Shield.
PP
14

15. 10th10th year annive poooopoooopooopooooopooooopooooopoooopoooopopoopooopoooooooooooopoooopoooooooooooopooooooooooopooooooopoooopoooooooppopoooooopooooooooopooooopopoooooooooopooooooooooooooooooopooooooooooortrrtrtrtrtrtrtttrttrtrtrtrtrtrtrtrtrtrtrrttrtrtrtrtrtrtrttrtrtrtrttttttrtrrttttrrrrrrrrttttrrrrrrrrrrrrrttrrrrrrrrrrttt ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| 151551515155111115151515515551555515151515151515115155151515151555515151515515151151151151551515155151515551511515151515151555515151515151515551551551151511511555555555555111515555515111515555151111555551555555115155555555555555111515555555115555555151511111515555555111115511551115515515551555515555115155551511155551555555
Ever since we committed
reinvesting 100% of the profits of
our bestselling citronella Bug Shield
line into community development
in 2010, we’ve witnessed the
steady growth and maturity of our
partner farmers. In 2013 we piloted
the Citronella Agro-Enterprise
Development (CAD) program with
farming cooperatives in Bukidnon.
In 5 years, we have almost tripled
the number of participating farmers.
Our partner communities now have
direct management and control of
their citronella enterprise. This is our
dream for the entire Philippines - to
be a country of producers!
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Manang Jean Maputi (top left) who
leads the farmers of Imbayao with her
team and Mike Go, our Social Enterprise
Development Head.
“We are thankful to Human Naturee
for this livelihood. And we will keepp
on striving, as we have been able
to put 3 of our children through
college… There has been a great
improvement in our lives. There
are many farmers who joined us
– almost 90% of the barangay is
already planting Citronella. Our
plan is to set-up an additional
machine to sustain the project and
help other communities in nearby
barrios because many want to take
part in this effort.”
- Jean Maputi
“The CAD program gavegram gave the
farmers the opportunity to
build stronger ties within their
community. They’ve solved their
own problems such as water piping
and storage and were able to
participate in activities they believe
in, gaining recognition outside their
barangay through local festivals
and school fairs.”
- Mike Go,
Social Enterprise
Development Head
Harvest
of Hope
10th year anniverssssssssssssssssssssararaararaaaaaaraaaaaarrrryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy rereeepppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppyear anniversssssssaraaaaaryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy reppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppport | 15

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6 values of genuine
social enterprises
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Raising up Social Enterprises
dreaming up a
million ‘human
natures’
One social enterprise will not
be enough to end poverty and
hopelessness in the Philippines.
So we are raising an army of
entrepreneur allies to run with
the same vision.
spreading goodness,
one bottle at a time
For husband and wife team Tajen Sui
and Cat Patacsil-Sui, co-founding First
Harvest was a commitment borne out
of love.
The couple met in 2012: Tajen was a
Gawad Kalinga volunteer and Cat was
working with Human Nature. As their
relationship blossomed, their desire to
serve Filipino farmers also grew.
“When I first tasted the peanut butter
made by one of the mothers at the GK
Enchanted Farm, I felt I tasted more
than the rich flavor of freshly-ground
peanuts. It was a taste of home,”
relates Cat. Beginning with a small
12 square meter space with only one
peanut grinder, Tajen and Cat began
to work on getting more people to
experience the spreads by participating
in weekend markets. “Since day one,
we wanted to be a platform to connect
our community mothers and our
farmers to more opportunities.”
Today, First Harvest has gone from
weekend market hit to a supermarket
sensation. Their well-loved line of
spreads can be found in over 40
outlets nationwide.
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16

17. 10th
Sweetening
LivesOne of our partner brands is Sweet
& Fit Stevia, which helps the stevia
farming communities with higher
income, educational assistance,
health care and additional training
to improve the quality of their lives.
faith to feed
multitudes
In 2016, First Harvest initiated our
Buy 1, Give 1 program for Kusina ng
Kalinga (KnK) among our partner
social enterprises. KnK aims to help
end child hunger by providing delicious
and nutritious meals for public school
children in 13 of the Philippines’ poorest
schools. A meal is donated to KnK with
every Buy 1, Give 1 product sold.
Building the Foundations for Success
our social enterprise
incubation program
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growing a community
of compassionate
enterprises
We work side by side start-up social
enterprises so that they may have the
courage and competence to forge
ahead despite encountering the usual
challenges. We help them to spread
their stories and strengthen them
towards sustainability and scalability.
We bring together our partner SEs
once a quarter for learning sessions
and discussion groups.
10th yea a e sa y epo tyyeaearr anan ininiveversrsararyy repport |

18. Mainstreaming Social Enterprises
Social Enterprise Brands in Rustan’s
“We began our
journey with
Human Nature
8 years ago.
Our partnership has grown
from having Human Nature
introducing products on our shelves
to Super Goods, the first social
enterprise category in supermarket
retailing.
Super Goods is a shining example
of Rustan’s Supermarket’s focus on
bringing value and excellence to
the industry. This endeavor gives
shoppers the option to choose
products that do good and at the
same time allows them to help others.
As we grow, it is our hope that more
businesses will be influenced to follow
the same path, and in turn, lift more
people out of poverty”
-Kerwin Legarde
Vice President
Group & Non Food Merchandising
Rustan’s Supercenters Inc.
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partners in lifting
filipinos out of
poverty for good
For social enterprises to make a real and
lasting impact, they have to break out
of the backyard-business box. Since day
one, our aim has always been to help
them scale up.
Super Goods was launched in 2016
as a trailblazing partnership between
Rustan’s Supermarket, Gawad Kalinga
and Human Nature that brought true
social entrepreneurship to the fore.
With Super Goods, Rustan’s Supermarket
became the first major retailer to have
an accredited social enterprise section.
Super Goods went beyond just local
and sustainably made. Each brand was
carefully assessed using our strict, 6-point
social enterprise value scorecard (see
p.16). Potential partners had to pass all 6
areas before being included in the Superareas b
roster.Goods
1818181818181811888818111811888888888888181818181818118881181188888888

19. 10th
Our Retail Partners
Before, my mindset was ssimply
to hit sales targets. After II joined
Human Nature, I learned ththat it’s
not just about putting our pproducts
on their shelves. Our trade wwins do
not stay in the company – thehey help
our partner farming communinities,
the entrepreneur-scholars we aare
sponsoring and our employeess.
We consider our retailers as
our partners in transforming
the Philippines. The things we
are doing as buyer and vendor
together will help improve
someone else’s life.
Super Goods was a meeting of
minds and hearts. We becameeeeeeeeeeeeeeeeeee
the bridge between our partners’
mission to develop social
enterprises and Gawad Kalinga’s
vision of a poverty-free Philippines.
-Ben Secretario
Modern Trade Channel Manager
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10th yyyyeaeeaearrr anniversary reportr ||yyyyeaeeaearrr anniversary report ||||i 199199199199

20. Many of them come in search of a greater purpose for their work. Our best people come to us from
much bigger companies, enjoying much better corporate perks and benefits - yet they find their way to
us. Armed with their incredible talent and experience, they seek to share their gifts for a greater good.
A leap of faith
Joanna’s journey began eight years before
she even set foot in Human Nature. Her
multifaceted career spanned working for
a prestigious fast-moving consumer goods
multinational, then for the world’s top
direct-selling company, before pivoting
from her star-bound path to campaign
for an environmental nonprofit, commit
to full-time church ministry and build her
own business retailing natural and
organic products.
It was only when she met Anna and
Dylan Wilk that she saw how she was
prepared for a very unique role. No one
would have thought that someone of
her wealth of experience would join an
unknown, start-up brand cramped into a
nondescript office space by a side road
of Commonwealth. In faith she answered
he call to manage diverse assignments
of brand marketing, direct selling and
retail as well as love for the environment,
compassion for the poor and passion for
local natural products.
The rewards have come two-fold. Being a
pioneer, Joanna has seen Human Nature
blossom into a world-class, swiftly-
growing contender in the global beauty
industry. As a woman with a lot of heart,
she finds deep fulfilment in work that has
spread goodness to many.
“Each of you should use
whatever gift you have
received to serve others,
as faithful stewards of
God’s grace in its various
forms.” - 1 Peter 4:10
A Life for Others
n I met the founders
of this social enterprise
and learned of their vision
for the country, for the
environment and for the
poor… I fell in love. I said
‘I know how I can help you.
I would like to help you.
I would like to be a part of
this mission.’”
- Joanna Gilladoga,
Sales & Marketing Head
u
nn
oo
th
of
“When I met th f
when your work is beyond being
just a job but a life mission
Arm
A TRULY
REWARDING
BENEFIT
PACKAGE
Salary to value my
contribution
Promotion and
recognition
Quality of life benefits
Business and/or brand
wins
BUT ALSO FOR OTHERS
NOT ONLY FOR SELF
Living wages for people
at rank and file
Job security, promise of
growth and development
for people at the base
of the pyramid
Benefits that will raise up
quality of life of the poor
Impact on lives and
in society
20

21. 10th 21
Victory in grace
At the time Jojo found Human Nature, he had just made a radical move after experiencing
God’s grace through a family challenge. Feeling that the life he led was not worthy of his
newfound faith, Jojo quit his job, his vices and the environment that took him away from h
goal of deepening his relationship with God, and asked God to lead him where He willed.
In his 9 years with the company, Jojo led the IT team through seemingly insurmountable
challenges, such as the ransomware that hit in 2016 and a SAP connectivity issue with
our branches that even the SAP global team could not resolve. In both instances, he felt
God’s hand working through his team, creating solutions where none were found before
and he became even more convinced that God is always faithful to his promises.
Vocation of
generosity
iki Oliveros Cabanayan was a brilliant
ar whose life and faith was a privilege
o experience even for a short while.
s the leader spearheading the
arrowing process of new product
evelopment, Giki was conscientious
nd very systematic but at the same
me, creative, exuberant, patient and
ompassionate.
“Our skill level is the same with the rest of the world.
I cannot say we are better than them. But everything,
I lift up in prayer. I really believe it’s not only us
working. God uses us.”
During one Monday morning assembly
right in the middle of our peak season,
she shared about what true generosity
demanded from us.
“What we can give is not
just limited to money
but also includes our
time, talents, true mercy,
understanding, kindness,
patience and many more
especially during this very
busy season. Our peak
season will come to pass,
but the good we do, it will
remain forever and can
potentially create ripples
of kindness as well.”
In March 2018, God called Giki home after
she brought her baby Phoebe into the
world. Although we all miss her, we find
peace in knowing she has fulfilled her
purpose here on earth. Giki was a person
who loved God above all else and who
quietly lived out her vocation in each
day of her life—even amidst the taxing
demands of work.
Giki (2nd from left) with the New Product Development
team led by founders, Anna and Camille.
10th year anniversary report |year anniversary report | 212121
his
e
t
e,
,
Gi
sta
to
As
ha
de
an
tim
co
e New Prod
ounders, Anna and Camil

22. Careers have always progressed at the expense of family relationships. In Human Nature, we
realized that allowing our people to enjoy and be present with their loved ones brings them much joy
that they take with them to work. And while the world is trapped into a culture of busyness, we fight
it by giving our people time outside of work for what matters most to them. Our best is fueled by
being blessed with quality rest and relationships.
Fruitful and Blessed
A heart for
working moms
Being a working mom brings with it
double the challenges. You’ve got to
be your best both at home and at work.
Since we believe that presence is of the
greatest value in raising up our children,
we encourage a work environment that
supports moms in the different life stages
with their children.
a support system
for our family’s
nurturers
Part-time and work from home
arrangements
There are seasons in the life of a mom
when she feels the need to nurture
her children. We allow for flexible
arrangements to help moms be a light to
the home.
Kids at work
Our moms are free to bring their children
to work at times when caregivers at home
are not available.
Reduced work hours
Having less hours at the office means
more time at home for their family. We
started with 7.5 hours a day in 2017 then
down to 7 hours in 2018. Now we are
aiming for 6.5 hours by 2019.
Moms at Human Nature are able to find fulfilment
in both their careers and at home.
soon to open:
our first
day care
Human Nature Day CareCare
Our first school in Doon Antonio, Quezon
City gives a reliable cchildcare option for
employees as they wwork. The school is
equipped with full timme teachers and
a curriculum designed to nurture kids
academically and spiritually.
is

23. 10th year anniversary report | 23
Finding strength in a family of faith
Supply Chain is Human Nature’s crucible, where one’s resourcefulness and grit is tested in fire —
troubleshooting timelines, negotiating with suppliers, hammering on deadlines. It may seem like t
least ideal place to become a mother, yet here, Kath is thriving with a lively toddler and a story o
sheer faith and perseverance.
After a difficult pregnancy, Kath's baby Gavin was born in 2017 with severe jaundice.
Doctors suspected a life-threatening liver disease, and for the next three months their
family weathered a barrage of discouraging biopsies and futile treatments. Finally, help
came through a doctor who proposed a treatment course that turned the tide, despite
the odds of survival of 50 to 1. By his seventh month, Gavin was well on his way to
recovery.
All this time, Kath’s team and the Human Nature family rallied behind her. During
the most trying period, co-workers became prayer warriors for her family. Her
maternity leave was extended so she could focus on finding a way to save her
son, and once she returned, she took on a lighter load.
Gavin celebrated his 1st birthday last June and Kath is back in the rhythm of her
work. What’s more, with the reduced work hours, Kath is able to get home by
6pm. Such an arrangement makes her able to relish time with her family and
marvel at Gavin’s every milestone.
where presence is planted,
there grows progress
ree years back Jeronne contended with the news that his son had Autism Spectrum
sorder. At first it was difficult as they could not communicate. But with reduced hours
d a flexible schedule, Jeronne is able to get home earlier to be with his son who is now 6
ars old. Spending more time with his son helped Jeronne develop sensitivity to his son’s
eds and this has made a great impact in their relationship.
Over time, with the time I spend with him — it makes it
lot easier for me to understand him. Small nuances,
sual cues — I am able to pick up because of the
amiliarity from spending time with him. When before
e would easily get impatient, now he is able to
ait to get what he wants. And that is already a big
ccomplishment for us.
We’re both growing, we’re both learning to deal with
ach other. We’re both getting a little better at it.”
“God made a way. He gave us everything. I’m very
thankful because Human Nature was very supportive
and understanding to my family.”
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th
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24. 24
For Team Human Nature,
each day is an opportunity
to bring warmth, hope and
goodness to others.
Generosity and joyful service is a
lifestyle with bright smiles, children’s
laughter and warm hugs as our reward.
It starts right outside our doorstep every
morning when we open and reaches out
until far away Mindanao with Muslim
brothers and sisters. This is the way we
live out the battle cry “Walang Iwanan”!
A Lifelong Adventure of Bayanihan
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25. 10th year anniversary report | 25
In 2014, as a response to the
devastation left behind by
Typhoon Yolanda, we launched
a campaign to build 100 homes
(total P15 million) for survivors in
Ormoc, Leyte. From a combined
effort of product sales and
employee efforts whole year-
round, we were able to turn over
the homes in 2015. Gratified by
the joy it brought to our people,
we continue the Goodness Rising
tradition every year. In 2015-2016
we supported 50 scholars for
the School for Experiential and
Entrepreneurial Development
(SEED). In 2017 we raised
50 homes for Rajah Buayan
1. Always welcomed by the community
with open arms and bright smiles
2. A Christmas celebration at the Human
Nature GK village in Ormoc City
3. Breaking ground at the Human Nature
village in Rajah Buayan, Maguindanao in
2016
4. SEED scholars now budding
entrepreneurs
5. Putting our hands to work for a
greater cause
6. Right before our doors open at our
flagship store, we share bread, eggs and
coffee to our neighbors - a great way to
fill their tummies and start their day
7. Serving meals to children through
Kusina ng Kalinga
1
2
3 4
6 7
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Rising
50 homes for Rajah Buayan
in Maguindanao for families
displaced by the armed conflict.
This year we are building another
50 homes for survivors of the
Marawi siege.
5
heroism at home
PP

26. Raising Up Advocates
the spirit of
bayanihan in
every branch
When we open Human Nature branches
in different parts of the country, we not
only introduce world-class products to
the area, we bring alive the wonderful
Filipino value of bayanihan. Each
branch partner is a true champion of
our advocacies. Where a Human Nature
store is planted, there goodness grows.
sowing seeds of
caring wherever
we grow
The Human Nature Care Program was
conceived 2 years ago to ensure that
branch staff across the country, through
all our branch partners, enjoyed a
reasonable living wage. The program
allowed our branch operators to practice
their strong belief in the Living Wage
Commitment even if they were not in a
financial position to do so.
All staff working in Human Nature
franchised branches now receive at
least 33% above local minimum wage
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27. 10th year anniversary report | 27
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28. Changing the Beauty Conversation
PPiPinayay andnddn Prououd.
WeWe bebeelievee thahahatha ththerere is eeqeequalall
bebeauutty inn evveeeryy skinin huehuehuee T. T. TTTThathathathatthatha
woommenn shoohoouldd noott bbbe he he he he hheldeldld tototo aaa
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ananniimamalalmm ss ss sufffer forfor itits ss aakee..
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carcaress aass mucuch fh fh oror youyo r hheaeallllth,h,ttht
forrforf otootothherers aas andndn theethe eaearththrthhhh asasasasassaas itttititititititi
doedoes fforo resresultulttultss.s.
Huumaan Nature isn’t’t juustsst a
beeautyy business. WWee’rre iinn
the bubussiness of chchanganginging
thee bebeauauty cononvnverersrsatatioon.on.onon.
CraC ftetedd for eveverryy FFilFillFi ipiipiipip nananannanaa
skikin ttype.
Did you know that 1 in 3 adults may get cancer
in our lifetime? Many companies risk using
ingredients that may cause harm to our bodies.
In Human Nature, we abide by the strictest
standards for human safety, even far more
stringent than regulatory boards require.
Human Nature is the first cosmetics and
personal care company in the Philippines
to be awarded the distinction of being truly
cruelty-free by the People for the Ethical
Treatment of Animals (PETA), the largest
animal rights organization in the world.
Beauty without compromise
28
100%
No Harmful
Chemicals
%
Ha
mi
100%
No Ha
Chemi

29. 10th
nurturing. courageous. kind. beautiful.
we are pinay & proud.
Our Pinay and Proud campaign isO
nspired by the many Filipinas whoin
hine with beauty and grace froms
within.w
oin us in celebrating Pinays aroundJ
us like Mitzi Uy. Mitzi took a leap ofu
aith and started the social enterprisefa
Mori Notes. By working with womenM
n poor communities to produceinii
ovely hand-made products, she islo
able to b
providing
their famili
raise up thes
blessed by the
generosity, love a
the community.
“We have often carried
burdens and shared with each other’s
joys.”
“I think that campaigns like Huma
Nature’s Morena & Proud help to
change the notions of beauty
into something more inclusive an
real, but it’s really important to
continue to educate people and
brands to offer appropriate colo
cosmetics.”
Recognized by both International and Local Peers as a brand of Beauty with Compassion
utifuul.
o bring out theirir creeatiativitvity wy whili e
ing a sustainable livlivelielihoohood ffforor
ilies. As she giveives hs herer lifi e te tooo
ese women, shshe ie is ls likekewissee
he natural outpu ouro ing ofof
e and kindness fromm
ed each other’s
h each other’s
morena & proud
We celebrate Filipina beauty and
empower them to be confident in thei
natural skin color, no matter the hue.
an
nd
forrrrr
or
r
- D- Denienienienisesesese BenBBe gzozon,,ProProjecject Vt VVVanianianianitytytyty
10th year anniversary report | 29
2017 Beauty Industry
Woman of the Year
Award from London,
awarded to co-founder
Anna Meloto-Wilk
for game-changing
leadership in personal
care and cosmetics.
2016 Sustainable
Pioneer Award
given by Organic
Monitor (now Ecovia
Intelligence) in Paris for
trailblazing as a social
enterprise in the beauty
industry.
2016 Cosmopolitan
Beauty Awards (Pure
Rosehip Oil & Premium
Deodorant)
Chalk Best in Beauty
2016 (Sunflower Beauty
Oil & RoseDew Mist)
Good Housekeeping
2015 Anti-Aging
Awards (Pure
Rosehip Oil)

30. science and
nature in harmony
Innovation is the lifeblood of our Human
Nature brand. We launch new products
every 8 weeks and constantly expand our
offering to bring to market products that
are just as effective as synthetic products
but safer for families and the environment.
Human Nature’s Research & Development
team is nothing short of miracle workers.
While many R&D teams in the Philippines
rely on off the shelf formulations, our
gifted formulators create products from
scratch with some of the most challenging
parameters in order to meet the highest
standards for natural products. It’s not
easy working with natural ingredients due
to the variations of crops and their origins,
yet our formulators continuously innovate
and exceed expectations through their
expertise.
Experience to Match
Product Excellence
Customer Service
Because we believe Human Nature
customers are partners in our advocacy,
we commit to serve them wholeheartedly.
Every happy advocate will potentially
share the experience to another, scaling
our reach by bringing in twofold, tenfold,
even a hundredfold more.
bringing only the best for you, your family and the environment
Excellence and Innovation
The US Natural Products Association
upholds the strictest standards for natural
products worldwide. The NPA seal on our
products certifies compliance with their
standards on natural ingredients, safety,
responsibility and sustainability
Most companies use ingredients until
they are proven harmful. Our team of
researchers keep abreast of all the latest
studies. If credible research casts doubt
on the safety of an ingredient, we do not
use it.
Many of the harmful chemicals in the
products we use go dt we use go down the drai
straight into our seas. Our formf rm
not contain any ingredient that c
the ocean or harm marine life.
PRECAUTIONARY
PRINCIPLE! !
we follow the
e
drain and
mulations domulations d
canaa pollute
30

31. 10th
leading the way
in digital
Starting from our e-commerce
website, building a vibrant social m
community and in 2018, the launch
our Online Dealer Store, we have s
to effectively, creatively and respo
engage our customers in different
online platforms. Our digital effort
are a means to help our customers
move to becoming empowered so
entrepreneurs themselves.
human nature as
a global template
for good
Human Nature’s groundbreaking
policies have received global
recognition and are serving as
inspiration for scaling social
enterprises not just in the Philippines
but also around the world.
2011,
Ernst & Young
for Social
Entrepreneur
of the Year
2012,
Schwab
Foundation
(World
Economic Forum)
Champion
for Social
Entrepreneurship
2013,
Anna joins the
World Economic
Forum in Davos
representing our
start-up social
enterprise
2018,
Dylan and
Anna learn
leadership for
system change
at Harvard
media
h of
sought
onsibly
t
ts
s
ocial
a
f
H
p
r
i
e
b
because you
deserve only
goodness
Aiming for world-class service, we
want to provide not only excellent
products but a delightful customer
experience.
10th year anniversary rererepopooportrtrtr || 313131313
top breakthrough
formulations
Get a refund, return or exchange
for any purchase that did not meet expectations

32. Our Commitment to Integrity
truth in our
claims means no
greenwashing
The popularity of a green lifestyle has
meant that many products claim to be
natural even if they only contain one plant
ingredient and the rest are synthetic. This
has given rise to a lot of greenwashing.
From the beginning we wanted to be
truthful in our claims, clearly stating our
values to our third party suppliers and
manufacturers. Less than a year into our
launch we discovered that our major
partner could not provide certifications
for our organic claims. At that point, we
had to make a firm and difficult decision
to make things right by changing our
claims from organic to natural even if it
meant losing money by scrapping labels
and changing our entire messaging. We
stayed true to our customers and sent
them a letter explaining the change. This
crisis led us to build a now robust research
and development team, a world-class
quality assurance team that holds us tossuranc
the highest standards and finally, open atheeeeee hihhhhhhhhhhh ghest stand
ufacturing plant in 2014.transparent manu
bug shield:
engaging
for change, without
compromising
Since 2009, 100% of profits from
our Citronella Bug Shield has gone
into equipping farmers and building
houses for typhoon and armed conflict
survivors. However, due to regulations
that have not evolved since the ‘70s,
this effective and non-toxic insect
repellent has been required to undergo
cruel animal testing. Rather than
compromise our cruelty-free value
which has distinguished Human Nature
to be the first PETA-certified Filipino
company, we are now working with
government agencies and civil society
to develop more modern, humane and
inclusive local regulations.323232232323
Valuable lessons
of integrity
Your integrity is priceless.
Don’t sell it out for any amount.
Honesty in small things is honesty
in big things.
Being honest with small things creates
a habit of honesty.
Be humble enough to admit a mistake.
Admitting a mistake is not a sign of weakness,
instead it casts light to a solution.
Remain steadfast.
Doing the right thing can be difficult. You will
be faced with anger or ridicule but the reward
is a clear conscience, peaceful sleep and a better
world.
we’re serious
about top quality
We set more stringent standards
than the Philippine FDA (Food
and Drug Administration) for the
presence of micro-organisms
in our products.
Phil FDA
for Yeast/Mold
for Total Plate Count
for Yeast/Mold
*cfu - colony forming unit
1,000 cfu*
10 cfu
10 cfu
1,000 cfu
for Total Plate Count
Human Nature
1
2
3
4

33. 10th
no compromises:
championing a
quality mindset
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necnececessesses aryaryaryyy cucucucucultltltult re of intntntntegrgrgrityi in our
manananufufauf cturing plant.
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sMany socialalalal enentententerprises and MSMEs
esspring from agricultural communiti
that market food and cosmetic
products. FDA has a mandate for
quireconsumer safety but they often req
dulycapital intensive processes that un
eexclude MSMEs. The Human Nature
regulatory team uses its eexpertise
to advise many social enteerprises
on ways to legitimately scaale up as
well as advocates with govvernment
agencies to evolve current rules
towards a more progressivee and
inclusive environment for MMSMEs.
regulatory team: upholding integrity &
advocating for system change for MSMEs
10th year anniversary report | 33
Annn a Ma Melooto-tt Wilk wwwwwithithithith ththee Re egugueguguulatatatlatooryry TeTeamam

34. 34
The last 10 years of Human Nature has proven that businesses play a key role in helping eradicate
poverty through intentional practices that provide a clear pathway to progress. In the next decade,
we hope to see more businesses embrace the mission of bringing their workers out of poverty as
well as leading the way for better stewardship of our planet’s resources.
Onward to the Next 10 Years:
Genuine & Sustainable Prosperity For All
Build a stronger
middle class from
the working poor
Our country’s economic progress can
only be sustainable and just if even the
lowest paid laborers and farmers are
able to participate, prosper and enjoy
the rewards of their hard work.
Every Filipino deserves to enjoy
quality of life and most of us are eager
to contribute to a more progressive
and inclusive society. All we need is
to recognize the untapped human
potential in the working poor.
Through practical policies in business
and in government, together we can
provide a clear path out of poverty
for them to become part of a stronger
middle class, helping build a truly
vibrant Philippine economy.
Goal 1:
Badeth OcadoMerchandiser Admin
Irene UmandapLabeler
Our farming
community
partner in
Imbayao,
Bukidnon

35. 10th year anniversary report | 35
Cultivate a vibrant
social enterprise
community
Eradicating poverty among the working
poor can only be achieved if we can
embolden and equip thousands of social
entrepreneurs to succeed. Through the
experience of businesses like ours, social
entrepreneurs and farming communities
will learn from our mistakes and our
successes. They will be able to better
chart their course and scale their impact.
We will do this by continuing to act as a
big brother to budding social enterprises,
create platforms like SuperGoods and
advocate for national policies that will
encourage everyone to participate in an
inclusive economy.
Goal 2:
Create sustainable
business practices
based on
stewardship
God created our world for our sustenance
and enjoyment but with it comes the
responsibility of safeguarding it for future
generations. Human Nature commits
to continue to transform our business
to adapt more sustainable practices
such as pioneering safe and modern
refilling stations and shifting to circular-
economy packaging alternatives that are
compostable or recyclable.
Goal 3:
Dreaming of an agricultural
landscape beyond subsistence
farming through high value crops.

36. Gandang Kalikasan, Inc.
463 Commonwealth Avenue,
Quezon City, Philippines 1119
Tel : (02) 784-7700
Fax: (02) 784-7751
www.humanheartnature.com
HumanHeartNature @HumanNaturePhil
HumanNaturePhils/videos@humanheartnature