human works design co-founder Canay Atalay slides of her talk on 'Conscious Design Leadership' at the Turkcell Technology Summit on the "Human & Technology" theme on April 5, 2018 in Istanbul.

1. Canay Atalay
@canayatalay canay@humanworks.design
Conscious Design
Leadership
#conciousleadership
@hworksdesign www.humanworks.design #childrenfirst

2. Source: Pixar’s Wall-E movie

3. Note: Obesity defined as Body Mass Index (BMI) ≥30kg/m². OECD projections assume that BMI will continue to rise as a linear function
of time.
Source: OECD analysis of national health survey data.
Figure 5: Projected rates of obesity
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1970 1980 1990 2000 2010 2020 2030
Rateofobesity
Year
Mexico
United States
England
Canada
Spain
Italy
France
Korea
Switzerland
OECD projections show a steady increase in obesity rates until at least 2030 (Figure 5). Obesity levels are
expected to be particularly high in the United States, Mexico and England, where 47%, 39% and 35% of the
population respectively are projected to be obese in 2030. On the contrary, the increase is expected to be
weaker in Italy and Korea, with obesity rates projected to be 13% and 9% in 2030, respectively. The level of
obesity in France is projected to nearly match that of Spain, at 21% in 2030. Obesity rates are projected to
increase at a faster pace in Korea and Switzerland where rates have been historically low.
Obesity rates are expected to increase further

8. Dopamin vs Seratonin
www.humanworks.design @canayatalay#consciousleadership

9. In the upcoming 20 years, we can
Solve world hunger
Stop and reverse global warming
Slow down or cure major diseases
Provide clean water to everyone with low costs
Solve energy problem
Switch to sustainable economies for everyone

10. www.humanworks.design @canayatalay#consciousleadership
Human + machine

11. Rudy De Waele
rudy@shift2020.com
The Age of Consciousness
- R
- We can replicate human beings
- From ego to eco (collaboration
- Inequality (gender, nationality, disappearing middle class
- From control to decentralisation
- T
- From consumerism to prosumerism
- Education system no longer relevant to what needs to be thought
- Privacy and security

12. www.humanworks.design @canayatalay#consciousleadership

13. Source: 2018 Edelman Trust Barometer. TMA_SIE_SHV. Please indicate how much you agree or disagree with the following statements. (Top 4 Box,
Agree), question asked of half of the sample. CEO_AGR. Thinking about CEOs, how strongly do you agree or disagree with the following statements?
(Top4 Box, Agree), question asked of half of the sample. General population, 28-market global total.
31
Percent who agree that …
Business Must Show
Commitment to Long-Term
56%
Companies that only
think about themselves
and their profits are
bound to fail
60%
CEOs are driven more
by greed than a desire
to make a positive
difference in the world
www.humanworks.design @canayatalay#consciousleadership

15. Conscious leadership
www.humanworks.design @canayatalay#consciousleadership

16. Socratic Design
www.humanworks.design @canayatalay#socraticdesign

17. 5. UN Sustainable
Development Goals
(2030)
6.Exponential
Technologies
3. #ChildrenFirst Persona
Analysis & Segmentation
1. Maker-Economy: distributed manufacturing
and 3D printing in all segments of industry
2. On-Demand / Sharing Economy: own less,
access more - a new kind of dis-ownership?
3. Circular Economy: people, planet, profit -
towards a sustainable capitalism ?
4. Experience Economy: immersive and embodied
experiences, lifetime memories not purchases
5. Gig Economy, remote working & telepresence
5 new ‘economies’ impacting ports & shipping
7. New Economies
1. Human Values
9. New KPIs
Measure Impact
8. Partnerships for
Exponential Business
2. Futurism
4. Value
Propositions for
the Company &
Ecosystem
10. Learning
Programs &
Culture
Design
Conscious business model design and innovation
www.humanworks.design

18. ‘Children First’ world design
1-Putting children’s wellbeing first in all
decisions and designs.
2-Giving a voice to children;
Designing with children for children
3-Continuous & communal learning
where children are role models to society
www.humanworks.design @canayatalay#childrenfirst

19. www.humanworks.design @canayatalay#childrenfirst

20. Subscribe to our newsletter:
www.humanworks.design
canay@humanworks.design
#childrenfirst
Thank you
@canayatalay
#conciousleadership