The document provides guidance on using advanced Boolean search techniques and social media platforms to source candidates. It outlines a 5-step process for building comprehensive Boolean searches and provides examples of searches across platforms like LinkedIn, GitHub, Twitter and Facebook to uncover candidates in specific locations, technologies or industries that may not be found through normal searches.

1. SOCIAL SOURCING
More Candidates, More Vacancies, More Placements

2. ADVANCED BOOLEAN
Find candidates other Recruiters can’t

3. BOOLEAN BEST PRACTICE
What process
do you go
through
when
building your
search?

4. • Create a search that will
review every available
candidate
• Store in a manageable and
easily retrievable place
• Consider all possibilities
BOOLEAN BEST PRACTICE

5. Cover all variations
• Synonyms
• Abbreviations
• Stemming
• Combine / split words
• Spelling Mistakes
5 STEP PROCESS

6. • Research!
– Wikipedia
– LinkedIn Candidates
– X-Ray – “Responsive * Design”
SYNONYMS

7. • Manager
• Senior Developer
• JEE
ABBREVIATIONS / ACRONYMS

8. Manager OR Managing OR Managed OR Management
STEMMING

9. COMBINE / SPLIT WORDS

10. SPELLING MISTAKES
• Judgement call
• CVs – how much does it matter to your roles?
• Typos on LinkedIn are all over the place – definitely include

11. PRACTICAL EXERCISE
• Using the 5 step process to pick up all candidates, take
another look at one of the searches you sent
• 15 minutes to see what improvements can be made to find
more candidates
• Some of you will get significantly better results than others
• Email me a copy to stephen1@sourcebreaker.com

12. SOCIAL SOURCING

13. • Find more candidates and find the best, quicker
• Find almost anyone’s email address
• Make better use of Social Media to find candidates
• Zero in on candidates more open to head hunt calls
• Quickly discover hiring managers who’ve changed jobs
• Unearth candidates that your competitors aren’t
WHAT YOU’LL LEARN

15. THE ESSENTIALS
Example
Example

16. GOOGLE MAPS = PHONE NUMBERS

17. GOOGLE X-RAY
Find candidates other recruiters can’t

18. • Advanced Search Engine searches to yield specific results
Why’s it useful?
• Target passive candidates likely to be open to a move
• Approach hiring managers who’ve started new jobs
• Zero in on managers who’ve managed specific sized teams
• Unearth candidates who’ve dealt with large budgets
• Discover direct phone numbers and email addresses
WHAT IS X-RAY SEARCH?

19. BE EFFICIENT
• If your connection is fast enough,
change the number of Results per
Page to 100.
• Turn off Google Instant Predictions

20. • AND
• OR
• “Inverted Commas”
• (Brackets)
• -Exclude
STANDARD BOOLEAN
• Google assumes AND
• No need for brackets
• “Control stemming” eg “Consultant”
• Asterisk acts as NEAR (within 5 words)
“Director * IT”
Returns
“Director of Group IT”

21. ADVANCED OPERATORS
site: Search specific sites only eg. site:us.linkedin.com or a particular location site:co.uk
inurl: Return results where the URL must contain certain words. Eg. inurl:profiles
-inurl: Excludes terms from results eg. -inurl:jobs
intitle: Search specific pages of a site only intitle:careers OR intitle:vacancies
-intitle: Don’t search the specific page eg. -intitle:jobs
intext: Forces Google to return the word you include
filetype: Search a specific filetype eg. doc, pdf, xls
1..10 Searches all numbers between 1 and 10
“Head * Analytics OR
Data”
Returns: Head of Customer Analytics OR Head of Data –OR statements within “ “
Space AND
Use the Advanced Operators to control your searches so that you
minimize irrelevant results.

22. BUILDING AN X-RAY SEARCH
Find the site you want to search Improve Further
• Type site: before the domain
site:stackoverflow.com
• Find User page
inurl:users
• Unique identifier
“profile views”
• Include users in initial section
site:stackoverflow.com/users
• Add Criteria
Python London
• Refine further
“Website * com”

24. GITHUB - WHY AND HOW?
• No job titles
• Search by technologies
• Include location
• Very simple X-rays
WHY HOW
• 3.4 million techies
• All working & sharing code
• Easy to find email address
• Find active candidates
• See level of expertise

25. GITHUB PROFILE PAGE

26. • Salesforce
• Apex
• UK
GITHUB SOURCING
site:github.com
"joined on"
Apex
Salesforce
UK
***************************************************
api.github.com/users/xxx/events/public
Search

27. • C++
• UK
GITHUB SOURCING
site:github.com
"joined on"
C++
UK
***************************************************
api.github.com/users/xxx/events/public
Search

29. Why not just use the built in search function?
• LinkedIn are limiting searches from free accounts
• Find candidates more open to headhunt calls
• Relevant candidate email addresses
• Immediately available candidates
• Create searches that LinkedIn’s search doesn’t understand
WHY X-RAY LINKEDIN?

30. site:linkedin.com
“SAS Analyst”
SAS
Analyst
SAS
Analyst
UK
site:uk.linkedin.com
(inurl:com/in OR
inurl:com/pub)
-inurl:/dir
-recruiter -recruitment
“SAS Analyst”
Exclude
Recruiters
BASIC LINKEDIN SEARCH
I
site:uk.linkedin.com
(inurl:com/in OR inurl:com/pub)
-inurl:/dir
“SAS Analyst”
Search
Search
Search

31. • SAP Consultant
• UK
• No recruiters
• Currently at
Capgemini OR
Accenture
CURRENT EMPLOYER
site:uk.linkedin.com
(inurl:com/in OR inurl:com/pub) -inurl:/dir
-recruitment -recruiter
“SAP Consultant"
OR
“SAP * Consultant“
“Current * Capgemini OR Accenture”
Search

32. • Gmail, Hotmail, Yahoo
• Dynamics Professional
• UK based
• Not Recruiters
EASY EMAILS
site:uk.linkedin.com
(inurl:com/in OR inurl:com/pub) -inurl:/dir
-recruitment -recruiter
Dynamics
Developer OR Programmer OR Architect
Gmail.com OR Hotmail.com OR Yahoo.com
Search

33. • No Recruiters
• SAP Consultant
• c2 years in role
• London
HEADHUNT CANDIDATES
site:uk.linkedin.com
(inurl:com/in OR inurl:com/pub) -inurl:/dir
-recruitment -recruiter
“SAP Consultant” OR “SAP * Consultant”
"2012 * present * 1..2"
-Chief -Director
"London United“
Search

34. • Dynamics AX 2012
• Developer
• UK
• No recruiters
TECH WITH YEAR
BASED NAMES
site:uk.linkedin.com
(inurl:com/in OR inurl:com/pub) -inurl:/dir
-recruitment -recruiter
“Dynamics AX * 2012"
Developer OR Programmer OR Engineer
Search

35. • Front End Developer
• JavaScript, HTML,
CSS, Angular
• UK
• No recruiters
• Left work in the last 2
months
IMMEDIATELY AVAILABLE
site:uk.linkedin.com
(inurl:com/in OR inurl:com/pub) -inurl:/dir
-recruitment -recruiter
Developer OR Programmer OR Engineer
JavaScript HTML CSS Angular
"November OR December 2014 * 1..12"
-Present
Search

37. WHY TWITTER?
600
million
users
135,000
new per
day
Source: Statistics Brain

38. https://followerwonk.com/bio
• Search Twitter Profiles
• Specify location
• WebSphere
• London
FOLLOWERWONK

39. • WebSphere
• London
• Mentioned in Bio
• Not Recruiters
WEBSPHERE X-RAY
“WebSphere”
site:twitter.com
London
-inurl:lists|status|statuses|media|blog|business
-jobs -careers -recruitment -recruiter -job
-vacancy -vacancies
Search

40. twitter.com/search-advanced
• Search Tweet Content
• Specify location
• Define dates
ADVANCED SEARCH

41. TWITTER LISTS
• Type what you’re looking for in the search bar (top right)
• Click timelines

43. STACK OVERFLOW
Why? Normal Pricing
• 2.7 million users
• Easy to find contact details
• Stream of live candidates
• Save £650 per month

44. STACK OVERFLOW PROFILE PAGE

45. • .Net
• London
STACK OVERFLOW
site:stackoverflow.com
.Net
London
inurl:users intitle:user
“Profile Views"
Search

46. CAREERS PROFILE PAGE

47. • Careers site
• Hadoop
• UK
• No Jobs
• No companies
STACK OVERFLOW
CAREERS
site:careers.stackoverflow.com/uk
Hadoop
-inurl:jobs -inurl:company
London OR UK OR “United Kingdom”
-“United States”
Search

49. Users across
the world
20
million
177
Sign up and
message
people directly
Direct
Message
WHY MEETUP?
Countries
holding Meetups
every month
Source: www.meetup.com/about

50. MEETUP PROFILE PAGE

51. • Data Scientist
• UK
• No recruiters
MEETUP PROFILES
site:meetup.com/members
“Data Scientist”
UK OR “United Kingdom”
-Recruitment -Recruiter
-inurl:events
Search

52. • Developer
• PHP
• South London
• No recruiters
PROFILES BY
POSTCODE
site:meetup.com/members
Developer
PHP
SW4 OR CR0 OR SW9
-Recruitment -Recruiter
Search

53. GOOGLE IMAGE SEARCH

54. GOOGLE IMAGE SEARCH

55. GOOGLE IMAGE SEARCH

56. MEETUP EVENT PAGE

57. MEETUP EVENT PAGE
• Salesforce Meetups
• In London
• With address

59. Registered Users.
After Facebook, it’s
the biggest Social
Network
1 billion
1.2
billion
New users every
month.
More candidates by
the day.
800,000
WHY GOOGLE+ ?
Monthly Page Visits.
Google+ has an
active community
and accessible
talent pool.

60. GOOGLE+ PROFILE PAGE

61. • Data Scientist
• Profiles
• London
• No Recruiters
GOOGLE+ PROFILES
“Data Scientist"
site:plus.google.com
"lives * london"
inurl:about
-jobs -careers -recruitment -recruiter -
job -vacancy -vacancies
*********************************************
“lived * London”

62. GOOGLE+ COMMUNITIES
• Use Google+ Search to find relevant communities
• Look who the communities have ‘In their circles’
• Unearth relevant candidates who don’t highlight skills on
Profile

64. Social networking
site that gives you a
page to talk about
yourself
Personal
Page
>5m
users
Engage quickly and
easily with more
chance of a
response
Direct
Message
ABOUT.ME - WHAT IS IT AND WHY?
And growing fast.
Owned by AOL and
intended to rival
Facebook

65. ABOUT.ME PROFILE PAGE

66. • Oracle
• Developer
• UK
• No Recruiters
ABOUT.ME PROFILES
site:about.me
Oracle Developer
UK OR “United Kingdom”
-recruitment -recruiter

68. Go to place for
German candidates
German
LinkedIn
15m
users
New users every
quarter
250,000
XING – WHAT AND WHY?
Free account
available.
Easy to X-Ray
instead of paying
premium

69. • SAP Consultant
• Munich
• No recruiters
XING PROFILES
site:xing.com
inurl:profile
SAP
Consultant OR Berater
Munich
-jobs -careers -recruitment
-recruiter -job -vacancy -vacancies

70. APPLICANT TRACKING SYSTEMS

71. • Data Scientist
• Jobs
• London
BRASS RING
site:brassring.com
Data Scientist
London
****************************************
site:taleo.net
(inurl:careersection OR inurl:requisition)
“SAP Consultant” OR “SAP * Consultant”
*********************************************
site:smartrecruiters.com
Intitle:SAP

72. SOURCING THE WIDER WEB

73. • Find Exec Talent
• IT Directors
• Email address
FIND EXEC TALENT
intitle:”our people”
“IT OR Technology * Director OR Chief”
OR “Director OR Chief * IT OR Technology"
co.uk OR .com
020 OR 0207 OR 0208
*********************************************
intitle:”our team”
intitle:”the team”
intitle:”meet the”

74. • Lead Sourcing
• Analytics careers
• UK based
LEAD SOURCING
inurl:careers inurl:analytics
co.uk OR London OR UK
November OR Nov
2014
******************************************************
inurl:careers
Analytics
co.uk OR London OR UK
November OR Nov
2014

75. • Data Scientist
• In the News
• UK based
CANDIDATES IN THE
NEWS
inurl:news OR inurl:article
"Data Scientist at"
London
2014 OR 2015

76. • PHP Developer
• Email
• Mobile number
DEVELOPER SITES
inurl:co.uk
-inurl:php -inurl:amazon
-jobs -recruitment -vacancy
PHP
Developer OR Programmer
email mobile
07000..07999

77. • Excel documents
• Java Developer
FILETYPE SEARCHES
filetype:xls
“Java Developer”
Search

78. Find candidates other recruiters can’t

79. • 864 million daily active users on average for September 2014
• 703 million mobile daily active users on average for September 2014
• 1.35 billion monthly active users as of September 30, 2014
• 1.12 billion mobile monthly active users as of September 30, 2014
• Easily accessible email addresses
WHY FACEBOOK?

80. FACEBOOK EMAILS

81. FACEBOOK GRAPH SEARCH
• Females
• Currently are Accountants
• Speak French and speak German
• Live in London, United Kingdom

82. NEW CANDIDATES
• Terry William
• Edward De Mott
– on LI, no CF email
• Amanda Hollidge

83. FACEBOOK PROFILE PAGE

84. FACEBOOK CANDIDATES

85. FACEBOOK SEARCH
• Easy to use tool
• Replaces Graph
• Free!

86. SALESFORCE DEVELOPERS
Programmers who like salesforce.com certi
fication and salesforce developers and live
in united kingdom
Salesforce Developer Group -
https://www.facebook.com/groups/17276889
2835374/

87. • Salesforce Candidates
• London
FACEBOOK X-RAY
site:facebook.com
inurl:salesforce
OR
intitle:salesforce
London
Search Link

88. FACEBOOK PAGES
• Who’s engaged with the
page?

89. FRIENDS OF FRIENDS
Leverage your
network to find:
• Warm candidates
• Warm managers

90. SEARCH STRING BUILDER

91. BOOLEAN SEARCH BUILDER