Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella

1. “The Science of Social Media”
HMR Marketing Solutions October 5, 2012

2. Where Would You Like To Be in 6 Months?

3. *
* Erin’s case study here:
http://www.businessesgrow.com/2012/10/04/case-study-using-social-influence-to-build-a-personal-brand/

4. Great Time to Be a Marketer

7. Perception vs. Reality: …
“The Intern” Phenomenon
“… a social media
expert is anyone with
a keyboard and a
twitter account …”

10. Technology can amplify a good
marketing idea* …
VS.
* But can’t save a boring one …

12. Case Study: Tesco (South Korea)

13. Social Media: Two Approaches*
*Feel Good /“Intuitive”, vs. Data-Based

14. The Science of Social Media

16. How good is your gut?
(Quiz: Play along …)

17. Facebook: Best Post Type*?
A: *Photos perform best

18. Facebook: How long*?
A: *very short, or very long

19. Facebook: When to post for “likes*”?
A: *Weekends are best

20. Facebook: When to post for
“shares*”?
A: *Best response in pm

21. Facebook: How often to post*?
A: Every other day … but not
one size fits all …

22. Facebook: Grade Level*?
A: * 6 - 8th grade level

23. Facebook : Positive, Negative, or
Neutral Posts?
A: *Have an Opinion!

24. On Facebook, Use “I or Me*”?
A: *on Facebook, it can be all about you

25. Who, Why, When, How Often?

26. Why Blog?

27. Source:
2011 MARKETING SHERPA
BENCHMARK SURVEY

28. How Many Blog Posts to Drive Traffic?
A library of
blog posts
(> 52 posts)
SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT
A: *library of 50+ posts

29. How Often Should You Post*?
More
frequent blog
posts
(2-3x/wk)
SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT
*A: post 2-3x per week

30. When Should You Post?
Weekends: more blog comments …

31. When Should You Post?
Weekdays… more RT’s!

33. Tweets: What’s the ideal length?
*A: 120 – 130 characters

34. How Often Should You Tweet?
A: Tweet a lot! (up to 21x/day)

35. What’s the Ideal Frequency of Tweets*?
*A: 1x per hour (buffer them)

36. Should You Ask For A RT*?
*A: Always tell people what you want them to do … ”Please RT”

37. To get a RT, Should You include a Link?*
*A: include a link

38. Role of @ Replies inRetweets?
*A: @ replies are important, but don’t drive RT’s

39. For Clicks, where should the link go?
A: Links approx. 25% way thru

40. “ME, ME, ME => Fewer Followers

41. Sentiment: Upbeat/Positive

42. Do Website Pop Ups Work?*!
*A: yes, they do! (from Which Test Won)

43. Email: When to Re-contact a
New List Subscriber?
A: 1st3 days after subscribing

44. BIG DATA:
Websites, emails, and more …

45. 20 Things Every Graduating Marketing
Student Needs to Know*
1. Learn Skills, 2. Big Picture,
not Tools “Context”
*http://blog.hubspot.com/blog/tabid/6307/bid/32877/20-Things-Every-Graduating-Marketing-Student-Needs-to-Know.aspx

46. Your Career: What Next?

47. Your Career: Turn SM Tools =>
Opportunities

48. Your Career:Be Appropriate

49. Connect with me!
Rhonda Hurwitz …
@rhondahurwitzon

50. Rhonda Hurwitz: Background