art specialty lighting,innovation to zero,re-branding,solar energy,wind turbine, energy efficiency, game changer, LED lighting, Business Model Innovation, Design Growth Strategy, Service Design Map, Supply Chain Process, Innovation Design Future,
1. 現代+光亮
M O D E R N + B R I L L I A N T
AmericanSpecialtyLighting
Design-driven, tech-savvy, environmentally conscious businesses define the new marketplace of the twenty-first century.
(Metropolis Magazine, January 2002)
2. Innovating to Zero
E=0
1. Solar energy, with two variants one Thermal and another
Photovoltaic and Wind energy.
2. Nuclear power.
3. CO2 capture and Storage.
4. Energy conservation / Electricity efficiency.
3. Current Conditions
Energy Efficiency – LED consume 1/5-10 of electricity, which means you are
no longer selling light bulbs, but PCs. The LED will have over 50% of adoption rate
by 2020.
Global economy is the game changer – Natural resources are being depleted.
Climate Change is a fact. United States are No.9 on Energy efficiency measure,
way behind other developed country.
Innovation is Challenged – 80% of new products failed, 70% of new strategy
never get implemented, 50% of small business can’t hold on more than 5 years.
3,000 brands in Lighting Industry – Poor brand development, un-responsive to
demands of customers.
ASL team has the know-how cultural combining the sophistication of 20th
Century design heritage, elegant unique style with the emerging energy efficient
needs of the future.
Innovate hb-LED – ASL has key distribution agreement and competitive pricing
guaranteed.
4. Business Model Innovation Now
Customers’ Observation Open sourced, FreeLightBulbs.com LOHAs / Prosumers
LOHAS Community &
Organizations Co-created,
Customer Insights,
Customer participated
20th Century Design
creation
Cultural Creative Class Lighting Fixtures
Mass Customization.
WOW
Design/ Cultural
GREEN Brand Status Enthusiasts
Energy Conservation On Line Channels.
•Sales
Customer (POST) •Fulfillment
Behavior people, Off Line
Intelligence objectives, • Design/Development
strategy, •Sourcing
technology •Customer Service
1. Higher New Products Success Rate
Lower Product Development Cost [Evolutionary Innovation @ 60%]
2. Low volumes X unlimited items (Flash Sales Model)
5. Design for Growth Strategy Map
Developing
Products w/ Rapid
Service App Prototyping
20th Century
Design/Value Product
Lighting Fixture
Chain Service
Design Analysis Hybrid
Customers
ASL Alliances
Partners
Insights
Input/Outcome
Customer
Co-Creation
Leverage
Growth
Strategy
E-Commerce
Deliver
Social Social Lean
Network Impacts Production
B2C Platform
Collaboration Logistic
Security Chain
6. The Road Map
Dominant Hybrid Manufacturing Design| Supply Customer Brand
Brand for Products | Chain Development Building
LP Cycle Engineer
LED Lighting Installation
Technology e-sourcing
Hb-LED Lighting
Energy Saving
ISP
outsourcing
ASL
Carbon Reduction party for LED Lighting Transformation
Innovation &
Climate Change Components
Burning problems: Burning problems:
Ultimate
Trend:
• speed to market • speed / manufacturing time
• Creative talents • cost / tooling & distributions • move from term OEM
End Users • monetary investments • liability / performance
contract to OIM
• credibility=Trust;great service • Government
with great partners Regulations
7. LP Supply Chain Process Map
High Value Added Front & Back End Tasks
FRONT END TASKS BACK END TASKS
Innovation / Design Quality Control/Testing
Business Strategy
Engineering / LED Logistic
Marketing/Sales
Production Planning Finance/credits
Warrantees/Service
Design, Customer Insights, Experience, Finance
•Supply Chain Efficiency Process & Work-flow
Automation
•New Product Development Modularize Designs
•Industry Knowledge Marketing / Sales
•Procurement Mass Customization
Multi-tier Supplier
Chain
Raw Material & Integrator
Components Managing
Assembler Production
Sourcing
Component
Suppliers
8. 3 Years Performa
$5.6 Million
8 $1.6 Million
ROI: 29.06%
6
Millions
4
$3.2M
2
$1.2 M $0.4 M $0.8 M
0
(2)
(4)
(6) 2013 2014 2015
Revenue Total Expense Pretax Profit