Creativity, critical thinking, problem solving skills public program course brochure
1. 100% HRDF CLAIMABLE
Check http://www.itrainingexpert.com for latest dates
OVERVIEW
This is an intensive course to enable you to break out of your comfort zones & think creatively so that
you generate more choices in at work for innovation and new breakthroughs. Prepare the face
challenges and the pressure throughout the training room in preparation for the competitive business
environment. Once you can face the pressure in the training room you are ready to tackle any
obstacles, challenges & stress in the real world.
The tools that you will be taught in this training program can help you to become more creative, think
laterally and generate more desirable solutions. This training focuses on 3 main models - CREATIVITY,
LATERAL THINKING & PROBLEM SOLVING.
They are designed to help you devise creative & imaginative solutions to problems & help you to spot
opportunities that you might otherwise miss. Many of the techniques we introduce here have been
used by great thinkers to drive their creativity, innovativeness & problem solving abilities.
LEARNING OUTCOMES
This program provides you with the opportunity to practice techniques taught:
Now you can acquire skills & techniques to produce creative & innovative ideas
How you can eliminate all 10 barriers & blocks to creativity
Stepping out of your normal set pattern`s of thinking
Learn to be more proactive, effective and results oriented
Get out of comfort zone, take initiative and be more flexible when handling situations at the
workplace
Practice the “challenge” technique to make improvements or to change things for greater
productivity and better results
Harvest the results of your creative thinking in order to increase the output
Understand systematic techniques for critical thinking and identify root causes & rational making
decisions techniques
Generate more revenue through applying your creativity to make the output practical, easy to
implement, profitable and valuable.
SUITABLE FOR
Production Planner, Technical Production Personnel, Engineers, Sales coordinators, and anyone who needs
to creatively find ways to solve their day-to-day work problems fast, accurate and effective.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
2. COURSE OUTLINE
DAY 1
CREATIVE PROBLEM SOLVING PROCESS (CPS)
Recognition: What is it? (storing & retrieving)
Concepts: Putting things into groups (recognizing & linking - springboard for new ideas)
Possibilities: What could it be? (put forward a possibility when we cannot see clearly)
Judgment: Does this match? (operation of human thinking - matching & fitting)
Analysis: What are the parts? (break down complicated situations into smaller sections)
Comparison & Choice: What is different & what is the same
Analyzing The Environment & Recognizing & Identifying A Problem Or Opportunity
Generating Alternatives, Implementing The Solutions & Controlling The Results
Incorporating CPS Techniques & Design A Way Forward
TECHNIQUES FOR IDENTIFYING PROBLEMS
Why-Why Diagram
This technique helps problem solvers explore many more possible causes & relate them to the overall
problem rather than focusing on a single narrow cause. The why-why diagrams leads to a more thorough
analysis.
Picture Stimulation
Drawing pictures seem to aid the creative process as it activates your creative right brain. This technique
aims to provide ideas for brainstorming a problem from the viewing of one or more pictures. Excellent for
getting to new ideas that wouldn’t be spawned by your normal idea generation processes.
What Patterns Exist?
Look at the available information. Do you see any patterns or relationships, causal or otherwise? Draw a
diagram showing the interconnections among the facts you have uncovered.
INDIVIDUAL TECHNIQUES FOR GENERATING ALTERNATIVES
Brainstorming Techniques - Different Points of Views
Generating many radical & useful ideas. Brainstorming is a useful & popular tool that you can use to develop
highly creative solutions to a problem.
Attribute Listing
List all the attributes or qualities of a problem or object (or service or process or product). Then
systematically analyze each attribute or group of attributes & attempt to change it in as many ways as
possible.
SCAMPER
SCAMPER is a checklist that helps you to think of changes you can make to an existing product to create a
new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
Morphological Analysis
It involves a matrix on a two-dimensional axis, the vertical axis might list particular characteristics,
adjectives, adverbs, prepositions etc. On the horizontal axis would appear another set of objectives,
characteristics, factors, adjectives, adverbs, verbs & so on.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
3. The purpose of the analysis is to force one set of characteristics & words against another to create new
ideas, not unlike what occurs with SCAMPER. The advantage of morphological analysis is that numerous
ideas can be generated in a short period.
Rich Picture
Rich pictures (situation summaries) are used to depict complicated situations. They are an attempt to
encapsulate the real situation through a no- holds-barred, cartoon representation of all the ideas covered
already layout, connections, relationships, influences, cause-and-effect,
Individual Exercise: Select Your Technique - Analysis, Evaluation & Presentation
EVALUATING CHOICES, CHOOSING AMONG ALTERNATIVES (DECISION MAKING) & IMPLEMENTING THE
SOLUTIONS
Analyze & create solutions to difficult situations
Underlying factors for making sound decisions
2 techniques to consider when making decision
Action plan, contingency plan & follow up
6 Techniques: Cost-Benefit analysis, Grid Analysis, Decision Tree, DOT Voting
HOW-HOW Diagram, Be A Warrior In Selling Your Ideas
DAY 2
WHY CREATIVITY & INNOVATION? LIGHT AT THE END OF THE TUNNEL!
What is creative thinking
Why creative thinking?
Why innovation?
What is innovation?
HOW TO BE MORE CREATIVE
Essential ingredients of innovation & creativity
Discover the 12 barriers to creativity - learning how to overcome them
Using right brain activities such as pictures, music, movement
Visualization, pictures & music to tap into the creative right brain
Experiential Activity: Visualization & Creative Music Session
CREATIVITY PROCESS, APPLICATION & ACTIVITIES
Idea Generating Questions to Spur the Imagination
The key to spurring the imagination is to learn to think both fluidly - generating a quantity of ideas flexibly -
generating unconventional ideas.
Steps Towards Stimulating A Creative Environment
Creating an environment in which creativity can flourish
Giving people the freedom to create things
Steps to Develop Creative Thinking Skills
Starting from Step 1: “Is there a Better Way?” to Step 8: “Helicopter Skills”
Ready To Use Creative Platforms: Challenge Assumption, Questioning, Provocation, Reversal/ Opposite
Thinking, Absence Thinking, Fantasy/Visioning, Visualization
Interesting & stimulating activities to stimulate your creativity. Awaken the immense creativity in you.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
4. After you have removed the barriers to creativity & understand the various creativity tools, you are ready to
apply your own creativity. Here, you will work on the challenges in your own organization. Bring your work
problems or marketing/ business /office projects with you, you are going to produce actual creative ideas
you can use back in your office.
THE CREATIVE GAME
A learning game that is fun & specially designed to bring out the following qualities & expertise in you:
Creativity, brainstorming & problem solving skills
Lateral thinking - thinking outside the box
Innovation & innovativeness
Conducting market research & being a market leader
Determining what the customer wants
Debriefing & Time Out: Lessons Learnt that Can be Applied Back at Work
WHY LATERAL THINKING?
Vertical vs lateral thinking
Techniques that can be used
Looking at problems from various angles
Applications at the workplace
Put Into Practice: Master These 3 Key Techniques Well
METHODOLOGY
Interactive input
Activity based case study
Case Studies
Role Plays
Debriefing Sessions
COURSE LEADER
PHILIP TAN
Qualifications:
Bachelor of Laws (Hons), University of Wolverhampton, UK
Diploma in International Advertising (Dip.IAA, New York)
Cert.Ed (TESOL), Pantai Valley Teachers’ College, Kuala Lumpur
Master in Business Administration , University of Hull, UK
Higher Group Diploma in Public Relations, Sales Management, Marketing and Advertising
Philip comes with 30 years of both public and corporate work experience. He is a management and soft
skills guru, international public speaker, corporate trainer and motivator. He speaks on Ethics, Corporate
Governance, CSR and core leadership and management areas.
Philip has both academia and industry experience from a diverse range of career paths that include holding
senior positions in tertiary education, dotcom, advertising, marketing and hospitality training. In his dynamic
career route, he has held portfolios of dean, vice president and chief executive officer of an international
professional organisation championing corporate governance. He was also a Senior Examiner for the
Chartered Institute of Marketing, UK (CIM). Philip continues to share his experience in academia by
supervising post-graduates candidates of the University of East London (UEL) in their masters dissertations.
Philip has trained hundreds of representatives from governmental ministry and large
organisations that include:
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
5. Ministry of Gas and Energy, Tanzania TEXCHEM
Premium Nutrients Bhd Education Ventures Sdn Bhd
Jebsen and Jessen Prudential Insurance
SIEMENS LENO Marketing
IOI Berhad Johor Port Bhd
Regency Specialist Hospital Malaysia Airports Berhad,
Corus Hotel Group Oman Tel
Cadbury SABIC, Saudi Arabia
Ministry of Education, GDeX
Malaysia
Antah Schindler Bank Negara Malaysia
Shangri-La Hotel Group Machine Knives Sdn Bhd
Megasteel Sdn Bhd KL Convention Centre
National Gross Happiness Commission, Kingdom of Hawley and Hazel
Bhutan (The Darlie Company)
Kulicke & Soffa Technology, Dell Global Business Centre
Fuji Xerox Asia Pacific Pte Ltd, Sime Darby Lockton Insurance Brokers Sdn Bhd
Amanah Raya Berhad Sunway Lagoon Sdn Bhd
MISUMI MALAYSIA Sdn Bhd Rotork Actuation Sdn Bhd
Mesiniaga Berhad Cagamas,
SIRIM QAS International Berhad SIRIM Berhad
CCM PT.OYL SENTRA MANUFACTURING, Indonesia
Among his participants, Philip is known for his applicable and job-related content that is delivered in a vibrant
pace. He is able to combine soft skills concepts with real life requirements for those on the job. When he is
not on the public speaking or corporate training circuit, Philip consults on business performance, strategic
management and corporate law.
FEEDBACK FROM PAST PARTICIPANTS
“What I have learned from this course is, “communication” is more important between the
workers. To avoid rework, save time and money. The trainer is excellent, good knowledge,
friendly and funny.” -Raja Noorizanizam B. Raja Sulaiman, Engineering Dept.-Grand Banks Yachts
Sdn Bhd.
Mendapat pengetahuan untuk menyelesaikan masalah dengan bijak. Penyampaian begitu
menarik. (Obtained knowledge to solve problem wisely. Presentation is good). -Mohd Hafizu B.
Abd Halim, Mechanical Dept., Grand Banks Yachts Sdn Bhd.
“I learnt so much about how to solve the problems at work and make quick and accurate
decisions.” -Razman Abd Samad, Engineering Dept-Grand Banks Yachts.
“Program Creativity and Problem Solving in sangat baik sebab boleh guna pakai untuk tugasan
harian dalam team saya. Penceramah, En Philip Tan bagus, cukup skill dan matlumat.”–Abdul
Razak B. Masran, Mechanical Dept. –Grand Banks Yachts Sdn Bhd.
“Always be Closing & FAB. Mr Philip is fabulous”– Hamidon Amen, Asst Mngr, Amanah Raya Bhd.
“The trainer is good in delivering the information”– Shuhaini Bt Mohd Said, Amanah Raya Bhd.
“Philip is very good and experienced. I highly recommend everyone to attend his training.” – Siti
Nor Azura, Amanah Raya Bhd.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
6. INVESTMENT
INDIVIDUAL: RM 1790.00 per delegate
GROUP SPECIAL: RM 1690.00 per delegate for a minimum of 3 participants register together.
(Fee inclusive of refreshment and Lunch, Course Manual & Materials, Welcome pack,
Certificate of Achievement, post course evaluation)
REGISTRATION
Download Registration from www.iTrainingExpert.com /Registration
Registration Online: www.iTrainingExpert.com /Registration
This Training Programme is SBL Claimable *Subject to PSMB conditions.
We Are An Approved Training Provider (Serial No: 2059) Under SBL Scheme With
Pembangunan Sumber Manusia Berhad (PSMB/HRDF)
All registrations MUST be accompanied with PAYMENT 14 days after the issuance of
invoice to the event.
Completed registration form with CHEQUES should be made in favor of "THE
ENGLISH EXPERT PUBLISHING AND TRAINING" and bank in to Maybank Account No:
5128 5700 6541. Email or fax the pay-in slip to us at info@itrainingexpert.com or fax:
+603- 8070 4164.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
7. REGISTRATION FORM
TRAINING REGISTRATION FORM (PUBLIC PROGRAM)
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1. Quotation and Invoice will be issued for your payment. Please make cheque payable to: THE ENGLISH EXPERT
PUBLISHING AND TRAINING. Bank into Maybank Account 5128 5700 6541. Email or fax the payment slip
back to us for confirmation.
2. We reserve the right to change the date or venue, and to cancel the training program should circumstances
beyond our control arise. We shall inform participants of the changes.
3. The course offered is SBL claimable under HRDF.
4. By submitting the registration form, you have fully read and understand the policy stated.
PLEASE FAX THIS FORM TO +603-8070 4164 or email to info@itrainingexpert.com
For enquiry, please contact us at +603 8075 9056
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
8. CANCELLATION OF REGISTRATION POLICY
Should you wish to cancel your registration, a request should be sent to info@itrainingexpert.com stating
your name, organization, contact details (postal and email address, telephone and fax numbers), and your
registration reference number.
All cancellations will incur a 10 per cent administration fee
Cancellations made less than seven working days before the training event will not be eligible for a
refund.
For cancellation in writing (letter/email) in more than 14 days prior to the training we will prepare
a full refund.
If you cannot attend an event, you can nominate a substitute at any time without payment of an
administration fee.
PROGRAM POLICY
Please note that consultant and topics are confirmed at the time of publishing. However, should
circumstances beyond the control of the organizer may occur, we reserve the right to alter or modify the
advertised speakers/ topics/ dates if necessary.
PAYMENT DETAILS
Payment is required within 14 days upon receipt of the invoice. All payment must be before to the training
date. Confirmation letter will be issued to participants once payments have been received. All payments
must be banked into the organiser’s bank account and email or fax payment slip as proof of payment.
For late payment, we will start charging a 10% interest for payment not received 7 days after the
completion of the program.
ORGANIZER’S RIGHT TO CANCEL OR RESCHEDULE
We reserve the right to cancel or reschedule any program or course. In the event that, the organizer cancels
a program or course, a full refund of the amount paid for the program or course will be issued or applied as
a credit toward a rescheduled program or course.
We cannot and do not assume responsibility for any other costs (i.e. non-refundable airline tickets or hotel
reservations) or damages (including consequential, exemplary, incidental, or tort damages) or for any lost
profits resulting from the rescheduling or cancelling a program or course.
Email to info@itrainingexpert.com with any questions or concerns.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com