brief for your final major project

1. Final Major Project:
Practical
Unit 4: Creative media production management project (gc1, gc2, gc3,
gc4)
Unit 5: Working to a brief (gc2, gc3, gc4, gc5)

2. Assignment 1: Working to a brief
Througha seriesof lecturesandworkshopsyouwill learn abouthow videoproducers workto a brief.
You will thenneedto write anessay explaininghow videoproducer,usingexamplestojustifythe
pointsyouare makingandconsistentlyusingthe correctterminologyof videoproduction.
What you needto include (at a minimum);
You have beenaskedtoexplainthe followingareas(withillustrative examples):
 The structure of briefs:contractual,negotiated,formal,informal,commissionedversustender,
co-operative briefs,competition
 Reading a brief: understand the nature and demands of the clientsbrief
 Negotiating briefs with a client: consultingwiththe client,how muchdiscretionyouhave to
interpretthe brief,legalconstraints,amendingthe final idea,budgetandconditions,yourfees
and costs.
 Opportunities: identifyopportunitiesfordevelopingyourskillsandshowreel,beingable to
multi-skill,contributingtoateamon a brief
Rememberto use examplestohelpyouexplaineverything.
Evidence:
By the deadline youwillneedtoproduce:
A writtenreport,eitherasa PDF or .DOC
Deadline:
21.11.16
Submissiondetails:
You will needto submityourreporttomoodle underthe assignment“Workingtoabrief
GradingCriteria:
Unit 5 – P1, M1, D1

3. Task 1) FMP Pitch
Outline
Nowyouhave a clearideaof how youwill communicate the clientsmessage totheiraudienceyouneed
to getit signedoff bythe client.If they’re happywithyourvisionforthe projectandyourplansthenyou
will be able tomove forwardto filming,but if notitsback to the drawingboard.
To persuade the clientyouwill needtoprepare andpitchthemyourfinal proposal,working
independentlyandtonear-professional standards.Yourfinal proposal shouldreflectyourplanningand
shouldclearlymeetthe clientsobjectivesinanengagingandinterestingway,communicatingtheir
message withcreativityandflair.
Tasks
 Planyour pitch – what do youneedtocommunicate tothe client,andinwhat order?
 Write a final proposal whichoutlinesthe keyinformationtheywillneed(see the documentFMP
proposal)
 Prepare a powerpointorKeynote presentation
 Gather yourpre-productionplanningtogetherinapresentableway.
 Pitchyour ideatothe client
 Get theirfeedbackonthe clientfeedbackform
 Get themto signoff yourfinal proposal.
Evidence
 Recordingof yourpitch
 Powerpoint/Keynote file&anynotesyoupreparedforyour pitch
 Final proposal,signedoff byclient
 Clientfeedback
How to submityour work
You can choose to submityourpitchand proposal byeither(a) handinginahard copy inyour pre-
productionfolder,or(b) turningina zippedfoldertothe EdmodotaskFMP Pitch& Proposal.
Deadline
17.10.16

4. How you’re marked
Unit 4 GC2 – pitcha proposal fora mediaproduct
Unit 2 GC3 – Be able topitcha mediaproductionproposal usingtechnology

5. Task 2) Pre-production planning
Outline
You shouldnowhave a clearideaof what yourvideosmessage is,andwhatyourclientsaimsand
objectivesforthe projectare.Youmustnow beginto prepare thoroughand comprehensive pre-
production documents for yourvideoto near-professional standards,showingcreativityand flairand
workingindependentlyatall times.
To do thisyouwill needtooriginate,developandresearchideasforyourvideo(usingavarietyof
researchmethodsskilfully)beforebeginningyourlogistical andcreative planning.
Tasks
 Conductprimary& secondaryresearchusinga varietyof appropriate techniques(suchas
questionnaires,interviewsetc..)skilfully,summingthisupina researchreport.
 Analyse yournotesfromyourinitial meetingtoidentifypotential ideasforfilming
 Brainstormdifferentideasforyourfilm, thinkingaboutpotentialcontributors,filminglocations,
shots,interviewsetc...
 Undertake creative planning,comingupwithscripts,storyboards,moodboards,shotlistsetc...
 Undertake logistical planning,planningfortime,equipmentneeds,gainingfilmingpermission
and consenttouse peoplesimages&audio
 Revise yourinitial proposal asyourideasdevelop.
 Reflectonhowyourplanningisgoinginyour weeklyproductiondiary
Evidence
 Annotatednotesof meetings/communicationswithclient
 Brainstormsof initial ideas
 Researchportfolio(includingprimaryandsecondaryresearch)
 Summative researchreport
 Productionmilestones
 Productionschedule
 Storyboards/moodboards
 Script
 Locationrecce & riskassessments(forall potential locations)
 Run order
 Call sheet
 Equipmentbookingforms

6.  Studiobookingforms
 Consentforms
 Budgets
 Filmingpermissions
 Initial proposal,andanyreviseddrafts
 Weeklyproductiondiary,clearlyexplainingwhatyouhave done eachweek,whyyou’vedone it,
how it went,whatyou’ddodifferentlynexttime.Youshoulduse thisasa chance to explainhow
& whyyour ideashave developedovertime.
How to submityour work
You can choose to submityourpre-productionplanningbyeither(a) handinginahard copyof yourpre-
productionworkina folder,or(b) turningina zippedfolderof all yourpre-productionwork(including
your productiondiary) tothe Moodle taskFMP Pre-ProductionPlanning.
Deadline
28.11.16
How you’re marked
Unit 4: GC1 – originate,developandresearchanideafora mediaproduction
Unit 5: GC2 – developaplannedresponse toabrief

7. Task 3) Pre-Production Evaluation
Outline
You shouldnow reflectonhow you conducted and managed the pre-productionphase of your video.
How effectivelydidyoumanage the productionprocess?How didyoumonitoryourprogress?Howdid
youreviewyourwork,andwhydidyou needtorevise it?How didyou manage personnel,time,
resourcesandrisk? What problemsdidyouencounter,andwhy?
Beingable tocritically evaluate yourself isa keyskill togaininga deeperunderstandingof the pre-
productionprocess.Youshoulduse the reflective cycle belowtohelpyouexplainandevaluate each
stage of the pre-productionprocess.
Tasks
Thinkaboutthe differentelementsof planningandconductingpre-production;
- Identifyingandbookingresources (suchasequipment,studiosetc...)
- Identifyingandsecuringcrewpersonnel
- Identifyingandsecuringpotential locations
- Identifyingpotentialcontributors andcontactingthem
- Healthand safety(riskassessments&recces)
- Legal documentation(filmingpermissionandconsentforms)
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

8. - Creative planning
- Projectmanagementskills(time management,riskmanagement,managingateam, monitoring
progress,adaptingtocrisisand contingencyplanningetc...)
Evidence
- In depthandcritical Pre-Productionevaluation
- Productiondiary
How to submityour work
Submityourworkto the Moodle AssignmentFMPPre-ProductionEvaluation.
Deadline
12.12.16
How you’re marked
Unit 4: GC3 – manage a productionprocessof a creative mediaproduction
Unit 5 GC3 – applya response toa brief

9. Task 4) Production
Outline
Workingindependentlyyoumustnow produce and directyour video,managingthe productionprocess
effectivelyandworkingtohighprofessional standards.Youmustuse a varietyof filmingtechniques and
technology(camera,tripod,microphone,gripequipment,lightingetc...) to directa videoto near
professional standards whichshows creativity and flair.
Once you have wrappedfilmingyoushouldreflectonhow effectivelyyouconductedthe production
phase of the projectbywritinganin depth,critical evaluation.Beingable to criticallyevaluate yourself
isa keyskill togainingadeeperunderstandingof the productionprocess.Youshoulduse the reflective
cycle below tohelpyouexplainandevaluate eachstage of the pre-productionprocess.
Thinkaboutthe differentskillsandknowledgeyouhave hadtouse duringyour videosproduction
including;
 Projectmanagementskills(time management,riskmanagement,managingateam, monitoring
progress,adaptingtocrisisand contingencyplanningetc...)
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

10.  Technical skills(yourknowledgeof how tosetupand use a camera indifferentlocations,your
knowledge of lightingandgripequipment,yourabilityrecordandmonitorsoundeffectivelyon
locationetc...)
Tasks
 Filmyourvideo
 Write a detailedcritical evaluationof how youmanagedthe productionphase of yourproject.
Evidence
 Productiondiary
 Revisedplanswithannotations
 Evaluationof Productionprocess.
How to submityour work
Submityourevaluation&productiondiarytothe Moodle taskFMP ProductionEvaluation
Deadline
13.02.17
How you’re marked
Unit 4 GC3 – be able to manage the productionprocess
Unit 5 GC3 – applya response toa brief

11. Unit 5 GC4 – reviewworkoncompletionof abrief

12. Task 5) Editing
Outline
You have yourrushes,the filmingisdone (if youplannedeffectively) andnow youneedtoedititall
together.
Before youbegineditingyouwill needto planhow you will edityour video,eitherthroughclarifying
the editingstyle,tone,rhythmetc...withthe client,orbycreatingan editingproposal.
You will needtouse postproductiontechnology(FCP7) to edit your videoto near professional
standards, show creativity and flair and working independently.Once youhave finishedyourfinal cut
youwill needtoexportthe videoinanappropriate format,create asimple menuinDVDstudioProand
burn 2 seperate copiesof yourvideotoDVD.
You will thenneedtoevaluate yourexperiencesof post-productionbywritinganindepthreflective
evaluation.Beingable to criticallyevaluate yourself isa keyskill togaininga deeperunderstandingof
the productionprocess.Youshoulduse the reflective cycle below tohelpyouexplainandevaluate each
stage of the pre-productionprocess.
Whenwritingyoureditingevaluationyouwill wanttoexplainyourexperiencesof all of the stepslisted
beneathinthe sectionheaded“tasks”.Youwill needtogetlotsof screenshotsof youreditinginFCP7to
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

13. highlightyourevaluation(includinghowyoulabelclips,how yousetthe startand endpoint,marking
themas goodetc....).
Tasks
- Clarifythe style of editingwhichwouldbe appropriatewiththe client(throughemails,meetings
etc...)
- Mark upscripts andstoryboardswitheditingideas(suchas transitions,editingrhythm, musicor
audioideas)
- Create an editingproposal (see the documenteditingproposal)
- Label yourMiniDV tapesinan intelligentway,andidentifywhere youwillstore themsafely
- Log and capture your clips
- Label clipsandbinsintelligently
- Mark upgood clipsinthe projectbin
- Make a note of anyunusable clipsinthe clipsnotes
- Trim start andend pointsof clips
- Cut togethersequencesof videoonthe timeline
- Applytransitionsandvideoeffects(where appropriate)
- Create titles
- Addsoundtrackand audio
- Exportyour videoinanappropriate format
- Write a detailedevaluationof yourexperiencesof editingyourFMP.
Evidence
 Final videoexportedinanappropriate fileformat
 Productiondiary
 EditingEvaluation
How to submityour work
You will needtosubmityourevaluation&productiondiarytothe Moodle assignmentEditing
Evaluation.Youwill needtohandin1 copy of yourFMP on a working,playable DVDtoyourexecutive
producerby the deadline.Youwill needtohandthe othercopy to yourclient.
Deadline
03.03.17

14. How you’re marked
Unit 4 GC3 – manage a productionprocesstocreate a mediaproduct
Unit 5 GC3 – applya response toa brief
Unit 5 GC4 – reviewworkoncompletionof abrief

15. Understandingthe grading criteria (how you’re marked)
Pass level learners describe (identifying whatitis)
They use some technical or theoretical language,butthiswill be infrequentandperhapsmis-used.
They use equipmentbutneedassistance,lacking confidence orhigherskills
Meritlevel learners explain(giving reasonsforwhatitis, why its like thatand how it works) with
examplesthat clearlyprove their theories.
They use technical & theoretical language correctly for most of the time,withthe occasional mistake
or mis-use.
They use equipmentcompetently only needingoccasional assistance,
Distinctionlevel learners explain& evaluate everything,(giving reasonsforwhatitis, why it’s like that,
howit works,comparing and contrasting)withexamplesthatclearly and conciselyprove their
theories.
They use technical & theoretical language correctly & confidentlyall the time.
They use equipmenttoa near professional technical standard,working