2. In a growing market..
Online
Adoption By
Consumers
Online
Commerce
Online
Advertising
Spend
Online
Businesses
Online
Professional
Online
Content
Consumption
Mobile
Adoption
Startups
& Investors
7/9/2013Confidential Information by iamwire 2
3. With lot of opportunity..
$ Online advertising is 15% of offline advertising
$ Online advertising to reach 2 Billion US$ by 2015
$ 10000+ Product & Service Company targeting online businesses
$ 2+ Million Digital Professional and Growing
$ 100+ Million Online users, and growing
7/9/2013Confidential Information by iamwire 3
4. Iamwire.com
An online media platform for online
businesses and professionals
7/9/2013Confidential Information by iamwire 4
5. Market Needs
Digital Industry is growing very fast, professionals have a consistent need
to keep pace with growth
Growing Online Industry in India need eco-system support for meeting
their growth needs, challenges, and explore opportunities
Business need a credible platform to explore product and service
companies suiting their evolving needs in digital arena
Product & Service Cos need an eco-system for presenting, connecting
and positioning their offerings to digital businesses
7/9/2013Confidential Information by iamwire 5
6. Our Solution
Online destination for reliable news, analysis, information and
Knowledge
Industry Events for Knowledge and Relationship Building
Supplier Database, Directory, showcase for business to explore
and connect with credible product and service companies
Business partner network for product and service companies to
explore, present to and connect with their potential clients
7/9/2013Confidential Information by iamwire 6
7. Target Audience
• Online enabled Professionals using web and Mobile in their day
today life
• Professionals engaged in Online Industry
• Businesses enabling themselves online
• Pure Play Online Businesses
• Startups, Investors & Financial Advisory
• Tech, Non-Tech, Product & Service Companies
7/9/2013Confidential Information by iamwire 7
8. Go to Market
Reliable,
Relevant and
Targeted
Content
Newsletter,
SEO, Social
Seeding
User social
Sharing,
Comments,
Discussions,
Forwards
Professional,
Expert
contributed
content
Event,
Advertising,
Direct
Marketing,
SEM, FBM
Repeat Users News Users Referred Users User Promoted
User
Database
Brand Promoted
7/9/2013Confidential Information by iamwire 8
9. Business Model
Generate
Quality
Content
User
Content
Consumpti
on
Actions
• Page Views
• Comments
• Discussions
• Engagement
Earnings
• Advertising
• BPN
• Event Tickets
Marketing &
Brand Building
Content
and User
Acquisition
Collective offerings of Iamwire.com ensure high returns and easy sales cycles
7/9/2013Confidential Information by iamwire 9
10. Our Competition
Direct
• Techcrunch.com
• BusinessInsider.com
• Gigaom.com
• Zdnet.com
• Nextbigwhat.com
• Vccircle.com
• Medianama.com
In Direct
• Print Media
• TV Media
• Trade Magazines
• Individual Blogs & Forums
7/9/2013Confidential Information by iamwire 10
11. Our Advantage
We understand India and Indian Professionals better then the
international players
We have Indian market as our 100% focus, as against a small focus
by international players
Indian competition is still very nascent and catching up, we are
late entrant in market but fast mover
Our Quality relationship, network, and existing brand visibility
7/9/2013Confidential Information by iamwire 11
12. Our USP
Proven and tested ability to understand needs of online
businesses and professionals
Established network of experts, leaders, and Industry
Professionals
Technology, data and analysis led leadership
Our value and relationship driven approach
7/9/2013Confidential Information by iamwire 12
15. Investment Info
• Wirefoot is at present self funded with Capital from
friends and family in form of initial capital and Loan
• We target to raise ~2.5 Cr (500K USD) for building
growth over 18-24 months
• Key investment buckets for this raise are Team,
Technology and Marketing
• Monthly Burn shall move from ~ 0.03 Cr to 0.08 Cr
7/9/2013Confidential Information by iamwire 15
16. Key Spend Areas
• Team – Growing content & research team directly
impacting growth of content, readership and key metrics
• Technology & Product – Enhancing “user – content”
relevancy, UX, Analytics, and Scalability of Platform
• Marketing - Sustained investment to gain exposure and
acquire more readers
7/9/2013Confidential Information by iamwire 16
17. Key Investment Considerations
Significant, Unmet need with limited competition and
high opportunity
Highly Scalable Business Model
Clear roadmap to profitability
Numerous successful global precedence
Unique Lower risk High Reward Strategy
7/9/2013Confidential Information by iamwire 17
18. Thank You
Abhinav Dinesh Garg
CEO, Wirefoot
+91 88 606 309 33
abhinav.dinesh@iamwire.com
7/9/2013Confidential Information by iamwire 18
