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Transnational strategy

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Transnational strategy

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Transnational strategy

  1. 1. By: Aman Nara Jincy Joseph Jyoti Gaur Rajwinder Kaur IBS GURGAON
  2. 2.  Define  Issues  Challenges  Difference
  3. 3. A transnational strategy is when an organization or company decides to operate beyond their national borders, in essence becoming international or multi-national.
  4. 4.  Over extension of resources  Political turmoil  Threat to home market position  Duplication of effort  Financial risk
  5. 5.  cultural challenges (need to incorporate differences of opinion, beliefs, values, tastes and preferences)  political challenges (the possible censorship of a regime, political interference, etc.)  economic challenges (capital investment in another country, changes in economic policy that may affect the company, etc.)  infrastructural challenges (capital investment, challenges of transportation, basic infrastructure, limited resources including skilled workforce, etc.)
  6. 6.  Multinational  International  Transnational  Global
  7. 7.  International companies are importers and exporters, they have no investment outside of their home country.  Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market.
  8. 8.  Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency.  Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market.
  9. 9. THANK YOU

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