The Fastest Growing Business Training Certification The Certified Business Professional program CBP™ is an international industry credential that validates and develops the business professional through training, readying the professional for the international business world. The Certified Business Professional program’s curriculum is developed by world leaders in essential business training, the International Business Training Association, IBTA.

4. Over 80% of Employers view
Soft Skills
as Important
as a solid knowledge of a
new graduate’s field

6. Employers use the credential as a basis for advancement, and request or require certification upon
employment.
Certified workers have the freedom to move to another place or country within the International
Certification framework standards and automatically be granted that country’s credential.
Certification brings with it industry recognition, improved job opportunities, and improved pay.
Folks who want to self-study for a certification can do so. They don't have to go to universities to get trained.
Training that leads to certification is cheaper and of a shorter duration than comparable degree programs.
Certifications allow an individual to focus on a topic of interest without HAVING to take non-essential
courses. People who have experience in the field and love to teach generally teach instructor-led classes.
The certification process is job- and skills-oriented. You learn how to do a task, how to troubleshoot a
problem, and how to reason through a design. It is real-world oriented. It is not an ivory tower exercise in
killing time.
The training and certification industry is open to people of all ages and backgrounds. Anyone who wants to
change careers, wants to learn new skills, and is willing to learn and work hard can be successful in Biz. If you
are 10 years old or 80 years old, you can have a good career in BIZ through the certification options available.
Certification not only offers a means for communicating standards required and standards reached, it gives
students an advantage when they enter the workplace.
Why Certification

7. What are the benefits of CBP Certification?
Benefits for individuals:
• Confirms a working knowledge of business and technology skills
• Career differentiator, with peer networking and added credibility
• Broadening expectation of credentials
• Proof of professional achievement
• Enhanced Employability
• A business foundation to pursue additional corporate career paths
Benefits for organizations:
• Establishes best practices
• Access to a network of global industry and subject matter/domain experts
• Adds to credibility with the rigor and regimen of the certification examinations
• Simple and reliable program that can be integrated into recruitment and staffing processes
• Increase your skilled workforce at reduced costs training costs
• Enhance production and performance levels
• Greater customer satisfaction
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8. www.trackls.com

9. Track Learning Solutions (Track LS ), is a Regional
Leader in delivering Innovative and CERTIFIED professional
Programs and Solutions in Learning, E-Learning and
Training Contents Development.
TRACK believes that human capital is the most
valuable asset in the 21st century and this is why It aims to
deliver Soft-Skills Training programs which in turn have
direct impact on development of human resources within
organizations.
www.trackls.com
TRACK Profile

10. TRACK Solutions
• Contents Development Solutions
• Training Business Development Solutions
• Developing and providing Pre – Assessments
and Post Assessments certified international exams.
• Marketing and Training Support Solutions

11. www.ibta-arabia.com

12. The International Business Training Association IBTA specializes
in providing professional vocational accreditation through TRACK
Learning Solutions in MENA region for training institutes and
continuous education centers in universities that qualify trainees
who wish to obtain business certifications- through more than 18
programs in English and Arabic Languages beside the
customizedtailor-made certifications as well as developing the
international exams.
IBTA is a global organization dedicated to:
• Maintaining a common body of knowledge for business professionals
• Providing global leadership in soft-skills for business professionals
• Certifying business professionals to international standards
• Administering training and certification examinations
www.ibta-arabia.com
IBTA Profile

15. What is CBP™ ?
• An International Industry Credential in Soft-Skills , Official
Curriculum.
• World Leaders in Essential Business Skills
• 350 + Authorized Centers Globally
• The certification measures the Skills & Knowledge of a CBP
Candidate within a Specific Field.
• The Leading International Soft Skills Certification delivered in
ARABIC.
• The only Certificate Delivered through Prometric Prime in
Arabic Language.

16. Why is CBP™ ?
• Provides differentiator by certifying that the professional
can demonstrate specific skill sets that every job requires.
• Develops important life‐skills that go beyond the work
environment into many aspects of living.
• Global Standards: Best Practices , Industry Specific.
• Global Work force: CBP Certified Professionals
• Global Recognition: One of the fastest growing
certification around the globe.

17. Certification Track Details
A credential for who wish to demonstrate expertise in a defined
Subject
A credential for who wish to demonstrate executive expertise in all
five (5) CBP™ Professional areas of Leadership, Customer Service,
Sales, Business Etiquette and Business Communication.
A credential is for professional executives who wish to specialize in
specific business segment skills such as Project Management, Business
Management, Tourism & Hospitality, Marketing & Computer
Technology Specialist.

18. Foundation
Level
CBP™ Leadership
CBP™ Customer Service
CBP™ Sales
CBP™ Business Etiquette
CBP™ Business Communication
Master Level CBP™ Project Management
CBP™ Marketing
CBP™ Business Management
CBP™ Computer Technology (Industry Specific )
CBP™ Tourism & Hospitality (Industry Specific)
Business
Improvement
Series
CBP™ Conflict Management
CBP™ Dynamic Decision Making
CBP™ Leading Through Change
CBP™ Motivating Employees
CBP™ Secrets of Management Success

22. • The Certified Young Business Professional program is an
international industry-neutral high school class that validates and
develops young business professionals. A typical candidate is a high
school student in pursuit of excellence and is committed to exceeding
all standards for young business professionals
• The CYBP program establishes a foundation-level, industry neutral
curriculum for high school students, enabling employers and the
candidate to have a platform to develop the CYBP for targeted positions
within businesses
• The program was developed by industry-wide and cross-platform
job task analysis, and by consultation with key high school teachers
and educators to ensure the program’s effectiveness and applicability
for high school students entering the business world
What is CYBP™ ?

23. Why is CYBP™ ?
Global Business World Standard:
• Millions of new workers enter the workforce each year
• Many have technical or industry-specific skills, but lack the
basic essential business skills
• Employers’ challenge is to identify the most qualified
individual to employ requiring the least amount of training
• CYBP provides a quick and economical solution to advance
and measure the business skill sets of high school students

24. Why is CYBP™ ?
Benefits of CYBP:
• Greater student and parent satisfaction about future career
options
• Enhances student employability
• Simple and reliable program that can be integrated into high
school curriculum in one (1) school year; for example
• Establishes best practices for essential business skills
• Proof of business training achievement
• Certified individuals can demonstrate service skills

26. CYBP™ Modules
1. Marketing
2. Human Resources
3. Finance and Budget
4. Technology in Business
5. Introduction to Business
6. Starting a Business
7. Leadership
8. Sales
9. Customer Service
10. Business Communication
11. Business Etiquette
12. Management

27. Internationally Customized Training
Programs with International Exams
Developed by TRACK
Basic Administrative Skills – Core Course and soft skills - TANMIA / UAE
Diploma in Excellence of Customer Service - Ministry of Interior - UAE
The Emirates Program for Excellent Governmental Services - PMO

28. Prime Minister’s Office (UAE)
The Prime Minister’s Office (UAE) has announced the completion of customer service
excellence training for 5,000 government employees under the CBP certification. The 5,000
employees are spread over approximately 400 customer service centers across the UAE.
Read the entire story HERE

29. Ministry of Interior – MOI (UAE)
Lt. General HH Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of
Interior, witnessed the signing ceremony of an agreement between the Ministry of Interior
and Etisalat Academy (IBTA Authorized Training Provider in UAE). The agreement introduces
a diploma on client service excellence. It aims to improve the skills of front-desk employees
who provide services to the public and elevate them to international standards..
Read the entire story HERE

30. Experts’ Feedback

31. Corporate Feedback
“With over 80,000 employees globally, it is essential
for an organization of our magnitude to ensure that we have
a standardized yet internationally aligned approach to
providing solutions to our diverse customer base, regardless
of what region or continent we are operating in. It is for this
reason that we strive to associate the Ricoh Group, with
international bodies who are experts in setting international
standards,” said Norbert van Halderen – Director, Ricoh
Learning & Development

32. Students’ Feedback
Student Gwendolyn Evans said the skills she is learning
are applicable in both her business and personal life.
“Coming from a background of customer service, I feel that
the skills acquired through this course are valuable.
Understanding the difference in personality, behavioral, and
working styles will make life much easier as well as less
stressful. My intent is to use these skills in both business
and everyday life,” said Evans

33. Trainers’ Feedback
“I feel strongly that the material covered on
Customer Service is right on point, easy to read and
relevant,” said Diana Hoover, lead instructor of the ITC
Communications and Professional Development

34. HR Training Feedback
“We are excited with this joint venture. It is
wonderful to be in the forefront of providing training in
essential business skills. The courses in IBTA’s program are
short, relevant, well-structured and in demand. Each module
engages the student and allows them to come out with real-
world business principles. The program should be a core
component for every employee in all areas of industry,” said
Larry Granville, General Manager, CCT

35. Certified Students Feedback
• “Its feed My Needs, And It’s Very Good To gain Skills“ said by : Mubarak Al Nuaimi,
certified in PMO program- Dubai.
• “The test was very easy and it covered the whole subject , I have enjoyed the
subject, I start practicing it at my work - Thanks a lot“ said by : Abir Kanoo,
certified in CBP Customer Service - Arabic - KSA.
• “The test was indeed very interesting and easy. It has allowed to gain a whole
prospective on leadership and on how to become a leader“ said by :
Yehya Bahsoun, certified in CBP Leadership - KSA.
• “It was an amazing test , it helped me understand the material even more “
said by : Khaled Abu Zarifeh, certified in CBP Bus. Communication - Dubai.
• “The training was useful and we've learned lots of new things which we're
looking forward to do them.“ said by : Maitha Al Amira, certified in
Customer Service - Dubai.

36. Testimonials
“Certified Business Professional CBP training programs, Professional and Master levels,
considered as valuable learning experience, packed with gems of insight and wisdom,
furthermore; dynamic and exciting programs focuses on both the theoretical and the
practical”
"The CBP Program is a State of Mind and Art. It offers the most essential skills and concepts
required by graduate youth and business owners using the most modern, practical and
professional approaches and techniques that do not only meet customers' needs but also
exceed their expectations. CBP can be consider a distinguished and unique program in the
Arab World since it makes a difference in our trainees' performance, capacities and
attitudes."
"CBP programs are helping our customers in creating and developing applicable
concepts & skills, in the context of their self improvement to push their career forward."

37. How to Become Certified?
• Study CBP or CYBP Course at an Authorized
Training Providers (ATP).
• Register & Pass the Online CBP / CYBP Exam.
• CBP / CYBP Certificate will Be delivered to the
testing Center at which the candidate sat for
the exam within 45 to 60 days.
Candidates should:

38. How to be Certified Instructors?
Instructors should:
• Submit their CV to the CBP / CYBP Evaluation
Committee.
• Achieve the CBP / CYBP Professional
Credentials with an Exam Score of 90% and
Above.

39. To be Authorized Training Provider (ATP)?
Training Centers should:
• Fill in Application form and send it to TRACK.
• Sign the Authorization Agreement.
• Certify an Instructor with Three months of
Operations.

40. Marketing and Training Support
Online Portal

41. TRACK LS Contact Info
• Visit us at www.ibta-arabia.com
• Contact us at cbp@ibta-arabia.com
“We look forward to serving you!”
Many Thanks