Flickr

1. Copyright 2015 © University of Southampton
Copyright 2016 © University of Southampton
MA Design: Global Media Management
Design 1 Digital Presentation
Flickr: treat photos in a serious way
XU HUI JUN (Hazel) 27605981

2. 1. “Flickr is an online photograph and video
management and sharing application. It allows users
to upload their photographs, share them, make notes
about them, and subscribe to other users and view
their content. “(Cooper, 2015)
2. Marketing and branding, technological affordances
and user experience are the three main aspects to
evaluate Flickr in this presentation.
Introduction

3. Turning point: the upgrade of website
version in 2013
1.Change the design of page layout
2.Each user would get 1TB storage space
for free
Other marketing strategies
1. Put the sharing function in the center of
webpage
2. Publish high-quality photos on Twitter
and Facebook everyday
3. Add a section called “20 under 20” to
attract younger users
Marketing
and
Branding
professional
social

4. Full resolution images
were presented instead of
tedious text presentation
and links.
Brand value: top priority of
a photo-sharing site is photo
itself .
Flickr. (2016) Available from: https://www.flickr.com/explore.

5. 1. Each user would get
1TB storage space for
free. (Compare with other
sites such as Amazon
Cloud, iCloud, Google
photos)
Flickr. (2016) Available from: https://www.flickr.com/.
2. Put the sharing
function in the center
of webpage.( 2012 iOS,
2013 Android )

6. Technological
Affordances
1. Image recognition and auto-tagging
2. “Auto-Uploadr”
3. Tag the photos and share them to other
social media platforms
From author’s computer (2016)
4. Browse the entire collection of
photos on users’ mobile devices
5. Advanced searching method
6. Users can get different albums and
join the recommendation groups
Video of how to
use it
Flickr. (2016) Available from: https://www.flickr.com/about

7. Group Feature:
find the people
who have
common interests
with users.
Flickr, (2016), Available from: https://www.flickr.com/groups/

8. User
experience
1.The different
evaluation of Image
recognition and
auto-tagging
The Guardian. (2015) Flickr faces complaints over ‘offensive’ auto-tagging for photos. Available from:
http://www.theguardian.com/technology/2015/may/20/flickr-complaints-offensive-auto-tagging-photos
Achieve some
success in this
field .

9. User
Experience
2. Some reviews below the
video of Youtube refer to
the comparison of Flickr
and other sites.
3. People who engage in
the design work or study
can absorb useful factors
and inspirations from
others’ works and apply it
to their own creating
5. Small businesses
have also used Flickr
to show their products
without spending so
much money.
4. “Professional
photographers have embraced
Flickr as a way to show off
their work without having to
spend money on digital
prints.”(Cooper, 2015)
Youtube. (2013). Available from:
https://www.youtube.com/watch?v=gn0uLrsHyEI

10. References
Bao, H.Y. (2013) Flickr group recommendation model by integrating tags in group and users' contacts. Moshi Shibie yu Rengong
Zhineng/Pattern Recognition and Artificial Intelligence. 26(2). P. 176-181
Cooper, P. G. (2015) Flickr. [Online] Available from:
http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=100039077&site=eds-live . [Accessed: 8th
January 2016].
Flickr. (2016) About Flickr. [Online] Available from: https://www.flickr.com/about .
[Accessed: 5th
January 2016]
Flickr. (2016) Explore. [Online] Available from: https://www.flickr.com/explore. [Accessed: 5th January 2016]
Flickr. (2016) Official Website.[Online] Available from: https://www.flickr.com/. [Accessed: 5th
January 2016]
Flickr.(2016) Flickr groups are a great way to share photos, post comments, and hold discussions around a common theme.
Get started with these Flickr Groups. [Online] Available from: https://www.flickr.com/groups/ .[Accessed: 5th
January 2016]
GIZMODO. (2012) How Yahoo Killed Flickr and Lost the Internet. [Online] Available from:
http://gizmodo.com/5910223/how-yahoo-killed-flickr-and-lost-the-internet. [Accessed: 7th
January 2016]
Google Official Blog. (2015) Picture this: A fresh approach to Photos. [Online] Available from:
https://googleblog.blogspot.co.uk/2015/05/picture-this-fresh-approach-to-photos.html. [Accessed: 7th
January 2016]

11. References
Miller, T. A. (2015) Flickr, Now a Place Where All of Your Photos and Videos Can Live. [Online] Available from:
http://yahoo.tumblr.com/post/118370370424/flickr-now-a-place-where-all-of-your-photos-and . [Accessed: 6th
January
2016]
Spiering, M. (2013) A better, brighter Flickr. [Online] Available from: http://blog.flickr.net/en/2013/05/20/a-better-
brighter-flickr/. [Accessed: 7th
January 2016]
The Guardian. (2015). Flickr faces complaints over ‘offensive’ auto-tagging for photos. [Online] Available
from:
http://www.theguardian.com/technology/2015/may/20/flickr-complaints-offensive-auto-tagging-photos .
[Accessed: 6th
January 2016]
Zha, Z. et al. (2013) Interactive social group recommendation for Flickr photos. Neurocomputing. 105(4). P.
30-37
Youtube. (2013).Why You Should Use Flickr.[Online] Available from: https://www.youtube.com/watch?
v=gn0uLrsHyEI . [Accessed: 5th
January 2016]
Youtube. (2015) Flickr. The home for all your photos. [Online] Available from:
https://www.youtube.com/watch?v=8n4nb9XJGfY .[Accessed: 5th
January 2016]