Positively impact at least 12 target villages around Charminar and Crown Breweries with a total population of approx. 30,000. Develop around watershed replenishment structures which will include projects ranging from on-farm ponds to check dams. Promote Water, soil resource conservation and management to promote climate smart sustainable agriculture.

1. ABInBev-ICRISAT Watershed Project:
Improving Agricultural Productivity
and Livelihoods Through Holistic and
Sustainable Resource Management
Girish Chander/Sreenath Dixit/Ashwin Kak/Inesh Singh & Team
ICRISAT/ABInBev
06 December 2019

2. ABInBev Sustainability Goals

3. ABInBev-ICRISAT Partnership (till date)
 Total structures developed : ~450
 Total water recharge capacity : ~90,000 KL
 Total water recharged : Approx. 200,000 KL per year
Structures developed include:
Check dams (15), LBS (300), Rock-filled dams (78),
Percolation tanks (29), Run-off disposal (21), Well
recharge (12)
Additional work:
Waste land development (45,000 plants),
Composting pits (11)

4. ABInBev-ICRISAT Partnership (till date)
RO Water dispenser for quality drinking water
 To address the issue of safe drinking water, reverse
osmosis (RO) plants were established in Shivampet and
Sulthanpur villages.
 April 2018 – March 2019: more than 21500 cans of
water provided
 A new transformer established during Nov 2019 for
Sulthanpur plant to address low/fluctuating voltage
issue – plant running efficiently through village Garm
Panchayat now

5. ABInBev-ICRISAT Partnership (till date)
 Spent malt scaling-up activity strengthened during 07
Dec 2011 to March 2019 and resulted in increase in
family net income between Rs 1000-Rs 10000 pm
 Spent-malt scaling-up in following villages- Fasalwadi,
Kothapally, Bhanoor, Kyasaram, Gollapally and Malkapur
 Impact – >9500 tons of spent malt distributed positively
impacting around 300 households
Provision of spent malt to households

6. ABInBev-ICRISAT Partnership (till date)
 Demos on replenishment of deficient S, B and Zn under
the balanced nutrient management: Crop yield increase
of 10-50% in chickpea, cotton, paddy, sugarcane
 Produce quality improvement: Total soluble sugars
increased by 13% in sugarcane
 Benefit to cost ratios: 3 to 11
 Soil test-based balanced nutrition proved to be
economically remunerative
Published in Communications in Soil
Science and Plant Analysis 2014. 45:2515–
2528
Crop productivity enhancement

7. CSR Learning Sites - Case of PowerGrid-ICRISAT
In Andhra Pradesh and Karnataka - Improving Rural Livelihoods through
Farmer-centric Integrated Watershed Management - March 2014 to Feb 2020
ICRISAT Happenings; 08 Nov 2019
• Kurnool site: 10 villages; 4100 HHs; 20000 population; 6500 ha area
(3000 ha cultivated);
• Vijayapura site: 1 village; 8800 ha; 10000 population
• Water storage capacity: 150000 m3 in Vijayapura; 200000 m3 in
Kurnool
• Increased water availability for irrigation with increased cropping
intensity by 30-40%
• Drought-proofing through easy access to water and plugging yield
losses by 30-60%
• Soil health mapping & need-based fertilizer management
• Climate smart high-yielding crops & varieties
• Yield improvement of 10-50% with improved soil, crop management
• Shift to high value agriculture
• Mainstreaming of women farmer – kitchen garden, strengthening
livestock based livelihoods (Rs 4000-Rs 6000 increase in income)
• Wastewater recycling and re-use

8. CSR Learning Sites – Other Ongoing Exemplars
 RECL supported watersheds in Wanaparthy (Telangana) and
Anantapur (Andhra Pradesh)
 Power Grid in Kalahandi (Odisha)
 Ultratech in Anantapur (Andhra Pradesh)
 Mahindra & Mahindra in Telangana
 JSW Foundation in Bellary (Karnataka)
 JSW Foundation in Maharashtra
 Tata Education and Development Trust in Kalahandi
(Odisha)

9. CSR Sites - Serving as Learning Sites for Scaling-Out
Karnataka Bhoochetana
• Increase in yields by 20%-60%
• Benefit cost ratio for farmers 3-14:1
• Net benefit in 7 yr: ~ Rs 3500 crores
Odisha Bhoochetana: GoO-ICRISAT Initiative
• Soil health mapping & pilots of productivity enhancement in 30 districts showing
productivity benefit of 20-40%
• CB of ~2500 department of agriculture officials and ~20000 farmers for outscaling
Rythu Kosam (Andhra Pradesh): GoAP-ICRISAT Initiative
• Soil health mapping and scaling-up need-based micronutrients addition in >1.5
million ha
• Promotion of small farm ponds (~600000) across the state
Doubling Farmers Incomes (DFI) in Bundelkhand
• Taking leads from Coco-cola project in Jhansi, developing 7 sites for DFI

10.  Positively impact at least 12 target villages around Charminar and Crown
Breweries with a total population of approx. 30,000.
 Develop around watershed replenishment structures which will include
projects ranging from on-farm ponds to check dams.
 Promote Water, soil resource conservation and management to promote
climate smart sustainable agriculture.
ABInBev-ICRISAT Partnership (Future) – Key Objectives

11. Village Total area (ha) Population
Fasalvadi 1312 5360
Shivampet 1045 4220
Venkatakistapur 298 1160
Chakryal 658 2200
Korpole 1520 4159
Sulthanpur 960 2980
Vendikol 360 1420
Chowtakoor 992 6890
Upparigudem 272 1259
Bommareddygudem 244 1090
Total 7661 30738
Village Total area (ha) Population
Terpole 1100 2913
Gopularam 190 896
Mallepalle 540 1957
Total 1830 5766
CHARMINAR
CROWN
ABInBev-ICRISAT Partnership (Future) – Project sites for 2020 and 2021

12.  Baseline and climate analysis
 Rainwater harvesting (in-situ, ex-situ) and management
 New water harvesting structures
 Repair of old structures/desilting
 Water lifting devices and micro-irrigation
 Drainage line treatment
 Phased out development to effectively engage communities
 Mapping nutrient deficiencies – starting point for soil analysis
based integrated nutrient management
 Recycling on-farm biomass & Soil-C building
ABInBev-ICRISAT Partnership (Future) – Strategy

13.  System-context productivity through intensification and
diversification and strengthening of livelihoods
 Regular monitoring and coordination with ABInBev plant
team on quarterly basis
 Focus on capacity building of farmers and stakeholders
 To build the institutional mechanisms in partnership with
Panchayat and villagers for sustainable management
ABInBev-ICRISAT Partnership (Future) – Strategy

14.  Baseline for precise information & priority setting
 Water conservation/management - Water structures to be developed:. Total recharge capacity:
Approx. 30,000 KL
 New water harvesting structures (on-farm/community)
 Repair/desilt old water harvesting structures (on-farm/community)
 Lifting devices/micro-irrigation (sharing basis)
 Drainage line treatment (upper/middle/lower) & other
 Soil health mapping and management, crop intensification/diversification, and livelihoods
 Awareness and capacity building
 Monitoring, evaluation & learning (crop cutting/data collection); Documentation (half-yearly &
yearly reports and success stories) and impact assessment & short video
ABInBev-ICRISAT Partnership (Future) – Work plan

15. Thank You