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OUR INTRODUCTION
WHO WE ARE
WHO WE ARE

We are a young multidisciplinary design company
with experience across categories, passionately
working to make design thinking in India an integral
part of business and society.

DESIGN to us is a tool for business transformation,
potential unlock, cultural change, positioning brands,
creating experience. Done with insight. imagination
and a bit of intuition.
WHO WE ARE

Located in Bengaluru
we have 100+ diverse
professionals
GRAPHIC DESIGNERS
INTERIOR DESIGNERS
ARCHITECTS
PRODUCT DESIGNERS
BRAND SPECIALISTS
BUSINESS THINKERS.


Supported by a team of
VISUALISERS
ANIMATORS
ENGINEERS
PRODUCTION AND
PROTOTYPING.
WHAT WE DO
BRAND DESIGN



we design
corporate identities
CORE DEFINITION
POSITIONING
IDENTITY ELEMENTS
SYMBOL
TYPEFACE
VISUAL LANGUAGE
BUSINESS COMMUNICATION
SYMBOLS                                                 RITUALS
                                         Sone ki chidiya                                         Willing to make
                                                                                                 mistakes / experiment

                                Revisiting Restoring
                                                                                                              Empower the
                                                                                                              young
                               Constant Change

                                                                                                                Opportunities
                               Maverickness                                                                     for ideas
                                                              CORE
                                                              Rewrite Rules                                    Look at India
                               Young people                   Retali Values                                    holistically

                                  Revisiting past                                                       Value/
                                  glory’s, looking                                                      Value Lifestyle/
                                  ahead positively                                                      Lifestyle
WHAT WE DO                                Positive attitude
                                                                                         INDIA 1 / INDIA 2
BRAND DESIGN
                                                         Confidence

                                                                        Indian outlook


we design
organisation culture
VISION AND MISSION
CULTURE AND VALUE DEFINITION
COMPANY BRAND
ARCHITECTURE
WHAT WE DO
BRAND DESIGN



we design
business jumpstarts
IDEA TO PROTOTYPE
MIND TO MARKET
LEARN AND REPLICATE
WHAT WE DO
BRAND DESIGN



we design
brands
ACROSS CATEGORIES
BRAND STRATEGY
POSITIONING
BRAND IDENTITY
ELEMENTS
USAGE GUIDELINES
WHAT WE DO
BRAND DESIGN



we design
packaging
BRAND LABELS
GRAPHICS
FORMATS
WHAT WE DO
BRAND DESIGN



we design
branding for events
MILESTONES
CELEBRATIONS
EVENTS
INITIATIVES
WHAT WE DO
EXPERIENCE DESIGN



we design
office spaces
WORKSPACE DEFINITION
SEATING AND FURNITURE
INTERNAL COMMUNICATION
MOOD AND MATERIAL.
WHAT WE DO
EXPERIENCE DESIGN



we design
retail spaces
STORE FACADE
STORE INTERIORS
DISPLAY UNITS
VISUAL MERCHANDISING
MERCHANDISE MIx
WHAT WE DO
EXPERIENCE DESIGN



we design
education spaces
CONCEPT
ELEVATION
INTERIORS
MASTER PLAN
SCHOOLS AND
HIGHER EDUCATION
WHAT WE DO
EXPERIENCE DESIGN



we design
hospitality spaces
HIGHWAY RESTAURANTS
TAKE AWAY
DINE-IN
SPECIALIzED
WHAT WE DO
EXPERIENCE DESIGN



we design
health and wellness
spaces
HOSPITALS
SPA
HEALTH RETAIL
WHAT WE DO
EXPERIENCE DESIGN



we design
exhibition spaces
WHAT WE DO
EXPERIENCE DESIGN



We have also
designed products
OUR DIFFERENCE

Diverse talent.
Project diversity.
Strong foundation in design.
Cumulative experience of
over 60 years. We have
quietly transformed several
businesses, given wings to
entrepreneur dreams and
solved complex corporate
challenges.

We like to make a difference
at the business end and we
are outcome oriented.
INSIGHTS
                                   Business insight
                                   Consumer insight
                                   Strategic direction


WHAT IS OUR
GUIDING PROCESS
                  IDEAS
                  Conceptualise.
                  Visual map
                  Idea starters
                  Mind maps



                                   IMPLEMENTATION
                                   Design development
                                   Application
                                   Execution
                                   Production
                                   Prototyping
GRAPHIC
                                                      GRAPHIC
                                       DESIGN
                                                      LAB
                                       TEAM




HOW WE ARE
STRUCTURED

             PROjECT
             INCUBATION   PROjECT                    PRODUCTION
             TEAM         MANAGEMENT                 TEAM




                                       EXPERIENCE
                                       DESIGN TEAM
                                                     ENGINEERING
                                                     LAB
THANK YOU

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Idiom overview

  • 3. WHO WE ARE We are a young multidisciplinary design company with experience across categories, passionately working to make design thinking in India an integral part of business and society. DESIGN to us is a tool for business transformation, potential unlock, cultural change, positioning brands, creating experience. Done with insight. imagination and a bit of intuition.
  • 4. WHO WE ARE Located in Bengaluru we have 100+ diverse professionals GRAPHIC DESIGNERS INTERIOR DESIGNERS ARCHITECTS PRODUCT DESIGNERS BRAND SPECIALISTS BUSINESS THINKERS. Supported by a team of VISUALISERS ANIMATORS ENGINEERS PRODUCTION AND PROTOTYPING.
  • 5. WHAT WE DO BRAND DESIGN we design corporate identities CORE DEFINITION POSITIONING IDENTITY ELEMENTS SYMBOL TYPEFACE VISUAL LANGUAGE BUSINESS COMMUNICATION
  • 6. SYMBOLS RITUALS Sone ki chidiya Willing to make mistakes / experiment Revisiting Restoring Empower the young Constant Change Opportunities Maverickness for ideas CORE Rewrite Rules Look at India Young people Retali Values holistically Revisiting past Value/ glory’s, looking Value Lifestyle/ ahead positively Lifestyle WHAT WE DO Positive attitude INDIA 1 / INDIA 2 BRAND DESIGN Confidence Indian outlook we design organisation culture VISION AND MISSION CULTURE AND VALUE DEFINITION COMPANY BRAND ARCHITECTURE
  • 7. WHAT WE DO BRAND DESIGN we design business jumpstarts IDEA TO PROTOTYPE MIND TO MARKET LEARN AND REPLICATE
  • 8. WHAT WE DO BRAND DESIGN we design brands ACROSS CATEGORIES BRAND STRATEGY POSITIONING BRAND IDENTITY ELEMENTS USAGE GUIDELINES
  • 9. WHAT WE DO BRAND DESIGN we design packaging BRAND LABELS GRAPHICS FORMATS
  • 10. WHAT WE DO BRAND DESIGN we design branding for events MILESTONES CELEBRATIONS EVENTS INITIATIVES
  • 11.
  • 12.
  • 13.
  • 14. WHAT WE DO EXPERIENCE DESIGN we design office spaces WORKSPACE DEFINITION SEATING AND FURNITURE INTERNAL COMMUNICATION MOOD AND MATERIAL.
  • 15.
  • 16.
  • 17. WHAT WE DO EXPERIENCE DESIGN we design retail spaces STORE FACADE STORE INTERIORS DISPLAY UNITS VISUAL MERCHANDISING MERCHANDISE MIx
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. WHAT WE DO EXPERIENCE DESIGN we design education spaces CONCEPT ELEVATION INTERIORS MASTER PLAN SCHOOLS AND HIGHER EDUCATION
  • 24. WHAT WE DO EXPERIENCE DESIGN we design hospitality spaces HIGHWAY RESTAURANTS TAKE AWAY DINE-IN SPECIALIzED
  • 25. WHAT WE DO EXPERIENCE DESIGN we design health and wellness spaces HOSPITALS SPA HEALTH RETAIL
  • 26. WHAT WE DO EXPERIENCE DESIGN we design exhibition spaces
  • 27.
  • 28.
  • 29.
  • 30. WHAT WE DO EXPERIENCE DESIGN We have also designed products
  • 31. OUR DIFFERENCE Diverse talent. Project diversity. Strong foundation in design. Cumulative experience of over 60 years. We have quietly transformed several businesses, given wings to entrepreneur dreams and solved complex corporate challenges. We like to make a difference at the business end and we are outcome oriented.
  • 32. INSIGHTS Business insight Consumer insight Strategic direction WHAT IS OUR GUIDING PROCESS IDEAS Conceptualise. Visual map Idea starters Mind maps IMPLEMENTATION Design development Application Execution Production Prototyping
  • 33. GRAPHIC GRAPHIC DESIGN LAB TEAM HOW WE ARE STRUCTURED PROjECT INCUBATION PROjECT PRODUCTION TEAM MANAGEMENT TEAM EXPERIENCE DESIGN TEAM ENGINEERING LAB