Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Simply Zesty Conall Presentation
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3. In a world of overwhelming noise… How do you manage it?
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5. ‘ The line it is drawn The curse it is cast The slow one now Will later be fast As the present now Will later be past The order is Rapidly fadin'. And the first one now Will later be last For the times they are a-changin'. Bob Dylan
In a world of overwhelming noise Where once there were a few channels ..today 1’ooos Where information is everywhere But this knowledge has created cynicism of the world about us Individuals are relying less on traditional channels and more on ‘others’ This has immense implications for how business communicates with it’s audiences
And the most powerful communication between individuals is advocacy. That’s right the advocates. The people who are willing to stand on top of a soapbox – real or virtual – to take a stand, tell you their opinion…and something more. To make a recommendation. Advocates are everywhere today. We instinctively know who they are.
They are the believers….they are passionate…
They wear the colors…in more ways than one…
They speak out…because they are personally involved.
They stand on a virtual soapbox…because they are not afraid to make their opinions known. (Which they do, often.)
They influence what we buy….They consider it their job to recommend brands and products to their peers. They listen to different voices and pass them along with their recommendations.
They can change the game because they have the platform—and the credibility—to persuade and engage.
They can change the game because they have the platform—and the credibility—to persuade and engage.
the value of any one customer does not reside only in what that person buys…how your customer feels about you and your brand and what they’re prepared to tell others about you can influence your revenues and profits just as much
Our European Advocacy Study survey engaged 4,000 consumers living in the U.K., Germany, Spain and Italy about brand advocacy. We learned that value of brand advocacy is remarkably constant across product categories -- from cars to mobile phones, spirits to personal computers. The survey findings also revealed that nearly 40% of European brand users are acquired via advocacy, and importantly, half of advocacy activities result in brand trial.
Advocacy is authentic. It’s not built top-down but bottom-up. Not later or last minute. But from the beginning – because that’s where it can best grow and develop, add value to your communications, create meaningful bonds of trust, expand your network in the right way, and more. So part of the advocacy imperative—an important part—is making sure advocacy can be made a central part of your communications program from inception. Said another way, at the heart from the start.
Putting advocacy to work from the start for your brand, company or issue requires a different approach to communications planning. It also requires us to think differently too… To think not only about audiences but about who the key advocates are among them. To think not only about mobilizing advocacy. But taking measures to protect against badvocacy. To think about not just creating key messages but truly engaging ideas that can ignite advocacy across the range of communications. We call this process Advocacy Ignition. It’s comprehensive. It starts by defining a single winnable outcome and leads to an engagement campaign that drives measurable results. Chief among those we hope will be growth over time.
Full details about Advocacy Ignition and its tools and resources are available in the full Advocacy Ignition presentation, also available on the Hub. Please also see the Hub for useful fact sheets.
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