There are five main methods for entering international markets: direct export, indirect export, licensing, joint ventures, and direct investment. Direct export involves selling directly to foreign customers through export departments, overseas branches, or representatives. Indirect export uses domestic agents or export management companies. Licensing involves management contracts, contract manufacturing, or franchising. Joint ventures allow for shared control but may fail due to differing aims. Direct investment provides full control but carries risks like devalued currency, expropriation, or worsening foreign markets.

1. WAYS TO ENTER
INTERNATIONAL MARKETS

2. THERE ARE FIVE METHODS..

3. • Direct Export
• Indirect Export
• Licensing
• Joint Ventures
• Direct Investment

4. Direct Investment..
1
• Domestic Based Export Department
• Overseas sales Branch
• Traveling Export sales Representatives
• Foreign Based Distributors

5. INDIRECT EXPORT
2
• Domestic Based Export Agents
• Co-operative Organisations
• Export management companies

6. Licensing….
3
• Management Contracts…
• Contract Manufacturing
• Franchising…

7. JOINT VENTURES
4

8. JOINT VENTURES
4
But due to differences in aims and
opinions they may fail…

9. DIRECT INVESTMENT
5
• Cheaper labour
• Creates Jobs : Good for image
• Adaptive to local Environment
• Full control over investment

10. DIRECT INVESTMENT
5
• Devalued Currency
• Expropriation
• Blocked Currency
• Worsening Markets

11. RECAP
• Direct Export
• Indirect Export
• Licensing
• Joint Ventures
• Direct Investment

12. Thank You
Chandra Has
Dondapati