Personal Information
Profession
Professor
Secteur d’activité
Education
Site Web
www.IIMInternship.com
À propos
The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com
MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA.
Please visit www.BuddingMarkets.com
Mots-clés
product development
new product
economic recession
defend market share
expand market
product life cycle
strategies
attacking market leaders
speech
presentation
garr
reynolds
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