Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

product development new product economic recession defend market share expand market product life cycle strategies attacking market leaders speech presentation garr reynolds

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Sameer Mathur

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Sub 2 2_1

To what extent must the company must adopt its products and marketing program to each foreign country

What factors should a company review before deciding to go abroad

How can company's accurately measure and forecast demand?

What constitutes good marketing research?

What are some influential macro-environmental developments?

What makes up a marketing intelligence system?

What are the useful internal records for such a system?

How can marketers assess their ROI of marketing expenditures?

Choosing attractive markets

Requirements for effective segmentation

Dividing market into segments

Consumer adoption process

Managing product-development

Product development-stages

Organizational arrangements for new product

Challenges in product development

What is the scope of marketing?

What are the tasks necessary for successful marketing management?