11. Arial Bold 24pt Arial Regular 20pt Advocacy research 4,000 interviews online 4 European markets 5 categories
12. Arial Bold 24pt Arial Regular 20pt Spirits Auto PC Mobile All Categories TV 46.4% 48.1% 31.0% 32.1% Europe 24.7% 37.3% More than 1/3rd of European consumers are influenced by another consumer’s recommendation Source: Weber Shandwick European Advocacy Research
13. Arial Bold 24pt Arial Regular 20pt More often than not, the recommendation leads to a sale Spirits Auto PC Mobile All Categories TV 71.8% 42.7% 53.1% 55.6% Europe 50.1% 55.1% Source: Weber Shandwick European Advocacy Research
14. Arial Bold 24pt Arial Regular 20pt Talked about (%) Favourability (NPS%) Remarkable brands do better
15. Arial Bold 24pt Arial Regular 20pt Advocates participate more Source: Weber Shandwick UK research October 2008
19. Arial Bold 24pt Arial Regular 20pt Recession increases reliance on Word Of Mouth Q. ARE YOU MORE LIKELY TO REFER TO A FRIEND WHEN MAKING A PURCHASE? Source: Weber Shandwick UK research October 2008