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Ikhlaq	Sidhu,	content	author
Ikhlaq Sidhu
Founding Faculty Director
Sutardja Center for Entrepreneurship & Technology
Department of Industrial Engineering & Operations Research
IEOR Emerging Area Professor Award
Enabling	Innovation	
Through	Leadership
For	AI,	Business	Models	and	
the	4th Industrial	Revolution
Ikhlaq	Sidhu,	content	author
Lots of Students
Our Model Brings Bay Area Executives and Entrepreneurs into the Classroom
1500 Undergraduates
100 Ph.D / Graduate Students
100 Executives
10 Global Partners
Michael Marks, KKR, former CEO, Flextronics
Shomt Ghose, Venture Partner, Onset Ventures
Udi Manber, VP Engineering, Google
Marc Andreesen, Founder, Netscape
Larry Baer, COO, San Francisco Giants
Amine Haoui, CEO, Sensys Networks
Stacey Lawson, Founder In Part, Executive Seibel
Jim Davidson, Managing Director, Silverlake Partners
Donna Dubinsky, Former CEO, Palm
Matt Caspari, co-founder, Aurora Biofuels
Richard Gorman, SVP, Siebel Systems
Mike Olson, founder and CEO, Cloudera
Brodie Keast, EVP, TiVo
David Ladd, Managing Director, Mayfield
Jeff Miller, CEO, Documentum
Eva Miranda, SVP, Sony Corporation
Ravi Mohan, Managing Director, Shasta Ventures
Ted Hoff, Inventor,of the Microprocessor
Nat Goldhaber, Managing Director, Claremont Creek Ventures
Peter Thiel, co-founder and CEO, PayPal
Victoria Hale, founder and CEO, Medicines 360
Steve Newcomb, founder , Powerset (part of Microsoft’s BING)
Pehong Cheng, CEO, Broadvision
We focus on the Mindsets & Behaviors needed for Innovation and Entrepreneurship
(in context of technology change)
Ikhlaq	Sidhu,	content	author
Our	model	has	adapted:	
Business	training	is	not	
the	only	key	element
Our	effectiveness	formula	is:
• Depth	in	an	valued	area
• Entrepreneurial	“behaviors	
and	mindset”
Our	programs	and	projects	
provide	this.
Our model has
adapted: Business
training is not the only
key element
Skill	in	a	Core	Area
Innovation	Behaviors	and	Mindset
“Psychology	of	Innovation”
High Potential
Too Narrow
Street smart, but lacking
depth
Ikhlaq	Sidhu,	content	author
LOTS OF
ACTIVITY
CHALLENGE
LAB
GLOBAL
PROFESSORS
NZTV
SELF-DRIVING
COLLIDER
DATA-X CHATBOT COLLIDER SCET IN TAIWAN
JOHN BATTELLE
FOUNDER WIRED
MAGAZINE
NEWS
COVERAGE
Ikhlaq	Sidhu,	content	author
Our	Labs offer	classes	and	projects	in	emerging	industry	areas
8/19/2017 Reflecting on “Why” for UC Berkeley’s Sutardja Center for Entrepreneurship & Technolo
 
Our Recipe and How It Works:
Mindset and Behavior:
A key educational training is the area of mindsets and behaviors.  This area is not obvious.  When we began, we be
that it was valuable to start with technical students and simply add an understanding of business knowledge to th
curriculum.  Since then, we have corrected that belief.  We no longer believe business training is the key additive
ingredient.  Mechanical business skills can be acquired anytime and as needed.  The actual missing ingredient is a
behaviors and mindsets that allow a person to utilize their core capabilities.
Industry	4.0?
Ikhlaq	Sidhu,	content	author
What is happening
at the Sutardja Center (SCET)?
• We are changing education
• Students change the world
• Our lab area enable new industries and new
ways to collaborate
Ikhlaq	Sidhu,	content	author
Anticipating the Next Industrial
Revolution
Industrial Revolution 1.0 Industrial Revolution 2.0
• Winner was whoever
made something most
cheaply
• Leveraged scale
• Winner will be
whoever makes best
sense of the data
• Leveraging scale Shomit Ghose
First	Industrial	Revolution Next	Industrial	Revolution
Ikhlaq	Sidhu,	content	author
Harrah’s	Casino:	Knowing	your	customer
Service	provider	of	
Gambling	and	Casinos
Entry	Card
Pain	points
Intervention
Reference:	Supercrunchers
Ikhlaq	Sidhu,	content	author
1. Knowing	your	customer,	better	targeting	and	relationship.	
E.g.	Target,	Disney,	Netflix
2. Improving	physical product	or	servicer	with	complimentary	information:	
E.g.	UPS,	FedEx
3. Data-driven	reliability or	security		
E.g.	GE,	BMW,	Siemens
4. Information	Brokers,	Arbitrage,	and	Trading Opportunities:	
E.g.	Investment	funds.
5. Improving	the	customer	journey/experience..		
E.g.	Harrah’s
6. Functional	Applications:	HR/Hiring,	Operations	etc..	
Eg Walmart,	Baseball,	Sports
7. Efficiency	or	better	performance	per	dollar	cost.	
E.G.	General	IT,	SAP,	etc
8. Risk	Management,	regulation,	and	compliance
Eg.	Compliance	360
Top	8	Business	Models	Using	Data
Ikhlaq	Sidhu,	content	author
Top	Business	Models	for	Using	Data
1. Knowing	your	customer,	leading	to	
better	targeting	and	relationship.		E.g.	
Target,	Disney
2. Information	based	better	services.		
E.g.	UPS,	FedEx
3. Data	driven	reliability.	E.g.	GE	and	
Siemens
4. Information	Brokers,	Arbitrage,	and	
Trading	Opportunities:	Investment	
funds.
5. Improving	the	customer	
journey/experience..		E.g.	Harrahs
6. Functional	Applications:	HR/Hiring,	
Operations	etc..
7. Efficiency	or	Better	Performance	per	
dollar	cost
8. Risk	Management,	regulation,	and	
compliance
Usage	Models
• Efficiency	
(save	money)
• Wallet	Share
(top	customers	
spend	more	time	
and	money	with	
you)
• Brand	alignment
(It	reinforces	how	
people	think	
positively	about	
the	company)
Value	to	Business	Customers
More	
Value
Ikhlaq	Sidhu,	content	author
Some companies have been able to adapt
and transform while others were not Technical Drivers:
Data
Algorithms
Robotics
Network	Connectivity
Structural Drivers:
Business	Model	Adaptation
Shorter	Cycles
Adapted
Disrupted
Ikhlaq	Sidhu,	content	author
Some companies have been able to adapt
and transform while others were not Technical Drivers:
Data
Algorithms
Robotics
Network	Connectivity
Structural Drivers:
Business	Model	Adaptation
Shorter	Cycles
Adapted
Disrupted
• Did	“they”	get	it.		Culture,	external	awareness,	learning	
behaviors.
• Did	“they”	get	it.			Alignment:		Top	vs	Middle
• Timing:	over-compensate	vs	denial
• Have	alignment,	but	cannot	execute	(tactical)
• Have	alignment,	but	have	challenges	with	Acquisitions
Ikhlaq	Sidhu,	content	author
Ikhlaq	Sidhu,	content	author
How	Do	You	Select	an	Emerging	Technology	Strategy?
What	Does	the	brand	of	your	
production	mean	today
• Cost
• Yield	->	Cost
• Reliability
• Quality
• Flexibility
• Speed…
What	are	the	bigger	strategic	issues:
• How	will	your	competition	try	to	
beat	you
• What	are	your	biggest	Business	
Opportunities	(think	SWOT)
• What	core	competences	today	are	
scalable	and	hard	to	copy
(use	these	to	filter	new	AI	and	other	emerging	technology	areas)
Ikhlaq	Sidhu,	content	author
Identify the
Stage of
Your
Product
Business Investment Readiness
System	Test,
Launch,	Ops
Technical Readiness
System/Subsystem
Demonstration
Development	Progress
Feasibility
Research
Insight Story	/
Value
Validation Business
Model
Sales
Process
Complete
Ecosystem
Operational
Metrics
X
Y
Z
Ikhlaq	Sidhu,	content	author
What is the path for
transformation or
business model
change?
Adding,	Letting	Go,	and	
Change	Management
Dimension B
Dimension A
X
Z
Company	or	
Project:	Today
Company	or	
Project:	Next
Ikhlaq	Sidhu,	content	author
1. What	do	you	need	to	acquire or
learn?
2. What	do	you	need	to	let go?
3. First principle:	you	can’t	be	
happy	where	you	are.
4. It’s	like	getting	a	new	degree	part	
time,	while	you	still	work	at	the	
last	job.
Dimension B
Dimension A
Z
Company	or	
Project:	Today
Company	or	
Project:	Next
Ikhlaq	Sidhu,	content	author
Contact:
Ikhlaq	Sidhu
Founding	Faculty	Director,	Center	for	Entrepreneurship	&	Technology
IEOR	Emerging	Area	Professor,	UC	Berkeley
sidhu @berkeley.edu,	scet.berkeley.edu

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