This document discusses strategies for developing an annual report to share with the local community. It recommends using data from the Imagine America Foundation's Fact Book and Civic Engagement Survey to showcase the benefits of career colleges, including student demographics, attainment rates, and engagement in community service. The report should be distributed widely each year with updated information. Sample report outlines are provided, with options focusing on national data, campus-specific data, or comparative information.

1. Developing an
Institutional Annual Report
to the Community
Bob Martin – Imagine America Foundation
Michael J. Cooney – Career Education Review
Jenny Faubert – Imagine America Foundation
Dan Inman – Daymar College

2. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Fact Book 2013: A Profile of Career
Colleges and Universities
• Prepared by JBL Associates
• Trends in Higher Education
• Data
• Important Issues

3. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
SELECTED DATA
• Career College Characteristics, Enrollment
• Student Demographics
• Student Attainment
• Degree Completion
• Degrees Attained by African-American &
Hispanic Students
• Graduation & Student Success
• Skilled Workforce Access
• Growth in Health Care Careers
• Career Colleges Help build the Workforce
• Benefits to Society

4. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
SELECTED DATA
Applications & Strategies
Less is more – share the data a little at a time
Use for:
• Student news letters and web
communications
• Faculty briefing and training
• College website
• Advisory board communications
• Employer communications

5. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
SELECTED DATA
Applications & Strategies
Media & Legislative
Applications
Include the full report in
your media package

6. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Imagine America Foundation
New InitiativeNew Initiative
Career College
Civic Engagement
Survey
Civic engagement as defined by the
survey includes, community service,
volunteering activities and/or service-
learning experiences.

7. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
85%85% of responding schools are
participating in one or more areas
of civic engagement or service-
learning.
41%41% have student engaged in
curriculum-based service-learning
experiences

8. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
President/Director’s:
59%59% held community board
memberships.
47%47% were involved with
nonprofits and charities.

9. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Do Your Own Inventory of
Campus
Engagement

10. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Using the Fact Book & Civic Engagement Survey
Campus Reporting Strategies & Challenges
National Data
Campus Data
Comparative Data

11. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Campus Model
Report – Option 1
Featuring IAF Fact Book
& Civic Engagement Survey
Data

12. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Campus Model
Report – Option 2
Featuring Campus
& Comparative Data

13. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Keys to Success:Keys to Success:
• Distribute to all possible interested parties
• Annual Update with current data and new look.
• Persistence – Persistence – Persistence
• Handouts including the Power Point are available at
www.imagine-america.org/communityoutreach

14. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
QuestionsQuestions
CommentsComments
What are you going to take home?What are you going to take home?

15. DEVELOPING AN INSTITUTIONAL ANNUAL REPORT TO THE COMMUNITY
Michael Cooney
Career Education Review
Email:
mcooney@workforce-com.com
Bob Martin
Imagine America Foundation
Email: bobm@imagine-america.org
Jenny Faubert
Imagine America Foundation
Email: jennyf@imagine-america.org
Dan Inman
Daymar College
Email: dinman@daymargroup.com
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