Electronic commerce, commonly written as e-commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet.

1. ECOMMERCE
FOR BUSINESS
GROWTH
H O W T O S U S T A I N I N T O D A Y ’ S C O M P E T I T I V E M A R K E T .

2. INTRODUCTION
TO E-COMMERCE
D E F I N I T I O N , E V O L U T I O N A N D M O R E

3. WHAT IS E-COMMERCE
• Also referred to as Electronic Commerce
• Electronic commerce, commonly written as e-commerce,
is the trading or facilitation of trading in products or
services using computer networks, such as the Internet.
Modern electronic commerce typically uses the World Wide Web for at least one part of the
transaction's life cycle, although it may also use other technologies such as e-mail.

4. TYPES OF E-COMMERCE
B2C

5. B2C – BUSINESS TO CONSUMER
Selling to the general public through shopping cart software, without needing
any human interaction.
This is what most people think of when they hear "e-commerce."
Example:

6. TYPES OF E-COMMERCE
B2C C2C

7. C2C – CONSUMER TO CONSUMER
Transaction of products or services between customers.
This takes place within online classified ads, forums or marketplaces where
individuals can buy and sell goods.
Examples:

8. TYPES OF E-COMMERCE
B2C C2C C2B

9. C2B – CONSUMER TO BUSINESS
Consumers (individuals) create value and businesses consume
that value.
Example:
• When a consumer writes reviews or gives a useful idea for new product
development and if the business adopts the input.
• Excepted concepts are crowd sourcing and co-creation and also, consumers
selling to businesses.

10. TYPES OF E-COMMERCE
B2C C2C C2B B2B

11. B2B –BUSINESS TO BUSINESS
Companies doing business with each other.
• Manufacturers selling to distributors and wholesalers selling to retailers.
• Business selling services to another business.
Example:

12. EVOLUTION OF E-COMMERCE
• From electronic billboards to a personalized shopping experience

13. EVOLUTION OF
ECOMMERCE IN INDIA
When Indians began buying and selling with clicks
• Ecommerce drew India’s attention when eBay acquired bazee.com in 2004.
• The game changer was CASH ON DELIVERY.
• In 2010, Snapdeal’s Marketplace model came into existence.
• Since 2012, Ecommerce in India grew the fastest in Asia-Pacific region.
• By 2014, there were 243 million users and 185 million active mobile internet users.

14. India’s net access rates are far below world average.
• Individuals using the internet:
World 43.4% | India 18%
• Households with internet access at home
World 46.4% | India 15.3%
• Active mobile-broadband subscriptions(per 100 inhabitants)
World 47.2 | India 5.52
• Fixed broadband subsciptions (per 100 inhabitants)
World 10.8 | India 1.24
CHALLENGES FOR GROWTH.

15. • India has the third-largest Internet user base in the world, with more than 300
million users, of which more than 50% are mobile-only Internet users.
• Mobile Internet users in India to double by 2017.
THEBRIGHTERSIDE…

16. THEBRIGHTERSIDE…
The Indian digital commerce
market is expected to reach
$128 billion in 2017
from current $42 billion

17. 23.5% in 2013
29% in 2018
DIGITAL
BUYERS
IN INDIA
(2011 – 2018)
THEBRIGHTERSIDE…

18. WHY IS THE DEMAND FOR
ECOMMERCE RISING?
• Technology has made it easy to shop online.
• Unlimited choices offered by online marketplace.
• Road traffic is taking the fun out of brick and mortar shopping.

19. THE DIGITAL INDIA INITIATIVE
Digital India is an initiative by the Government of India
to ensure that Government services are made available
to citizens electronically by improving online
infrastructure and by increasing Internet connectivity.
It was launched on July 1, 2015 by Prime Minister
Narendra Modi. The initiative includes plans to
connect rural areas with high-speed internet networks.
Digital India has three core components. These
include:
• The creation of digital infrastructure
• Delivering services digitally
• Digital literacy
(Source: Wikipedia.com)

20. GOING DIGITAL
• What is digital?
• Do you want to take your business digital?

21. TECHNOLOGY DRIVING
B USINESS CH ANGE
W H Y A D A P T I N G T O T H E C H A N G E I S E S S E N T I A L

22. Nokia
TECHNOLOGY DRIVING BUSINESS CHANGE
Blackberry /

23. CD
TECHNOLOGY DRIVING BUSINESS CHANGE
DVD CloudUSB Drive

24. LP
TECHNOLOGY DRIVING BUSINESS CHANGE
Audio Tapes CD MP3 Cloud

25. Yellow Taxi
TECHNOLOGY DRIVING BUSINESS CHANGE
//
Source : Uber instagram pagePhoto by Ron Kurti- Flickr

26. Books
TECHNOLOGY DRIVING BUSINESS CHANGE

27. Travel agent TripAdvisor MakeMyTrip
TECHNOLOGY DRIVING BUSINESS CHANGE

28. Bazaar / Supermarket
TECHNOLOGY DRIVING BUSINESS CHANGE

29. TECHNOLOGY DRIVING BUSINESS CHANGE
Friends

30. DIGITAL MISCONCEPTIONS
• My business is a monopoly, there are barriers to entry, I have no
competition
• My customers are not online
• My employees are not tech savvy
• I am not tech savvy

31. DIGITAL QUESTIONS
• What should I do?
• How much should I spend?
• Who can help me?
• Is my business ready?

32. E - C O M M E R C E M O D E L S
A N D S O L U T I O N S
F R O M L E A D G E N E R A T I O N T O O N L I N E S A L E S

33. MODELS OF E-COMMERCE
• Sales
• Lead Generation
• Product Information Availability
• Customer acquisition
• Customer service

34. DIFFERENT TYPES OF
BUSINESSES…
Different businesses have different
needs
• FMCG
• Pharma
• White Goods
• Industrial Goods
• Services
Businesses in different parts of the supply
chain
• Manufacturer
• Importer
• Distributor
• Retailer
• Buyer

35. …HAVE DIFFERENT NEEDS OF E-COMMERCE
• General Marketplaces – Flipkart, Amazon, eBay, Jabong, etc.
• Websites / eCatalogues - http://www.samsung.com
• Online Stores – Zodiac, Indigo, https://www.samsungindiaestore.com,
etc.
• Service Aggregators – Makemytrip, Uber, Grofers, easyfix.in, etc.
• eCatalogues and Listing – TradeIndia, IndiaMart

36. MARKETPLACES
• Products provided by multiple sellers
• Registration of products required – may charge a listing fee
• Inventory needs to be provided to the marketplace
• May require stock to be placed with a 3PL for management and shipment –
distributor fee
• Strict SLA on shipment compliance
• Participations in promotions is required to promote sales
• Need to ensure high visibility in internal searches and promotions, competitiveness,
ratings
• Cash on delivery has risks of non-acceptance, damage risk
• Returns policy

37. MARKETPLACES
• No technical infrastructure required
• Payments are handled by marketplace
• Logistics are provided by marketplace
generally
• Traffic and visibility through promotion
of the marketplace
• Standardized offering suitable for B2C
/ C2C e-Commerce
• Marketplace brand is prominent
• Pricing is skewed sometimes
• High commissions, logistics cost and
promotions
• Disconnect between offline and online
sales channel
• Multiple sellers and register the same
product leading to conflicts in pricing
and specifications
ADVANTAGES DISADVANTAGES

38. WEBSITES / E-CATALOGUES
• Listing of products and specifications
• Works for products where online buying would be limited, e.g. industrial products,
products requiring customization, installation services
• May provide list of resellers, retailers
• Can be built using web templates similar to building a website
• Suited for B2B e-Commerce and B2C where online buying is not prevalent

39. WEBSITES / E-CATALOGUES
• SEO and Digital Marketing tools can be
used to drive traffic
• Buyer is not confused by competing
brands
• Feedback can be managed
• Can be built according to specific
needs
• Options can be given for customized
offering, e.g. Ford car website
• Some technical work required along
with website hosting
• Transactions have to be managed
offline
• Ensure leads are captured and
followed up in time
• Gaining visibility on web is difficult
• Regular updates may be difficult
ADVANTAGES DISADVANTAGES

40. ONLINE STORE
• Create your own online store using commonly available tools or a custom built one
• Popular options are Magento, Shopify and others
• Magento offers a customizable store which can be on-prem or cloud hosted
• Shopify is a cloud based service using which one can sign up and open an online
store in minutes
• Payment gateway would be integrated with the store
• Can be suited for B2C and B2B e-Commerce
• B2B e-Commerce offerings are growing in the market

41. ONLINE STORE
• SEO and Digital Marketing tools can be
used to drive traffic
• Buyer is not confused by competing
brands
• Feedback can be managed
• Can be built according to specific
needs (Magento – customization)
• Buyer can complete transaction online
• Some technical work required –
greater in Magento type stores and
little to none in cloud based ones
• Gaining visibility on web is difficult
• Regular updates may be difficult
• Ensure high degree of security and
minimal downtime
ADVANTAGES DISADVANTAGES

42. SERVICE AGGREGATORS
• May allow third party services, e.g. Makemytrip, Uber or only their selected service
providers, Easyfix
• Service aggregators which allow third party services would charge a commission on
sales
• Service quality guidelines are generally strict to maintain quality of the brand
• Payments are collected by the aggregators and passed on the service provider less
commission
• Work in a model similar to marketplaces and hence similar advantages and
disadvantages

43. E-CATALOGUE AND LISTING
• Sites providing listing and web hosting services for corporate website, product
catalogues
• Unstructured data is permitted with some degree of customization
• Search allowed to potential buyer across multiple sellers
• Lead generation is the primary aim
• Leads may be shared with competitors
• Registration is generally free with paid models for higher visibility and lead sharing
options

44. E-CATALOGUE AND LISTING
• Technical infrastructure is managed by
service provider
• Customizable to a certain extent
• Generate enquiries and leads
• Unstructured data is permitted leading
to poor quality of data in the overall
system
• Multiple sellers and register the same
product leading to conflicts in pricing
and specifications
• Competition products may confuse
buyers
• Free listing leads to discontinued
products / sellers continuing to show
ADVANTAGES DISADVANTAGES

45. CONCLUSIONL O O K B E F O R E Y O U L E A P

46. BEFORE YOU JUMP
• Select your model according to your business and customer needs
• Work out the logistics including returns
• Manufacturers are sometimes not geared to handle small quantity orders
• Inventory and SKU management
• How to drive traffic?
• Take some time out for your tax advisor – Excise, VAT, CST, Service Tax, Octroi / Entry Tax /
LBT
• Payment gateways and security considerations
• Customer data and privacy protection
• Offline infrastructure
• Technical infrastructure or cloud

47. DISRUPT
In the words of ex-CEO of CISCO, Chambers:
"Either we disrupt or we get disrupted"

48. CISCO RETIRING CEO – WEBINAR WITH BUSINESS LEADERS
• "40% of businesses in this room, unfortunately, will
not exist in a meaningful way in 10 years," he told the
25,000 attendees, adding that 70% of companies will
"attempt" to go digital, but only 30% of those that try
it "will be successful."
• "If I'm not making you sweat, I should be," he said.
• "It will become a digital world that will change our
life, our health, our education, our business models at
the pace of a technology company change,"
Chambers said. He warned companies that they could
not "miss a market transition or a business model" or
"underestimate your competitor of the future - not
your competitor of the past."
• "Either we disrupt or we get disrupted," he said.
http://www.businessinsider.in/Retiring-
Cisco-CEO-delivers-dire-prediction-40-
of-companies-will-be-dead-in-10-
years/articleshow/47594202.cms

49. THANK
YOU