Indiamap Consulting is a digital marketing agency based at Bangalore which use a unified digital marketing methodology for its clients.

2. Rapid Fire Round
Questions for Brand Managers
• What is our branding strategy?
• What message brand wants to communicate?
• Do our promotional strategies follow our
marketing objectives?
• Are we finding new ways to spread brand
awareness?
• Can online marketing be an effective way to grow
our brand?

3. Brands
What a brand does and should do?
• A brand should deliver message
• Confirms credibility
• Connects to your target audience
• Motivates the buyer
• Builds trust

4. Brands
How to promote your brand?
• Brand sells through its USP
• Identify the differentiator
• Strategic Planning
Ways to promote
• Traditional Media
• Digital Media

5. Traditional Vs. Digital
Medium
Advantages
• T.M reaches large audience
• It can be target specific
• Old and accepted method
Disadvantages
• Huge costs
• No real time evaluation
• Can’t be updated
• Global Marketing is difficult

6. Digital Marketing-Advantages
Advantages
• Digital Marketing is cost Effective
• Interactive
• Real time evaluation
• Target Specific
• Measurable
• High ROI
Disadvantages
• Still in a growing stage
• Ecommerce-Security Issues

7. Is it worth talking??
LinkedIn crosses 15
Facebook crosses million users in Twitter crossed 13
50 million users in India, India being II Million user mark
India largest user base in India
after U.S
Digital marketing off course is worth
talking and investing.

8. Is it all about Facebook?
Digital marketing uses various channels
• Website
• SEO
• PPC
• Email Marketing
• Social Media
• Blogs
• Viral Marketing
• Affiliate Marketing
• Online reputation Management

9. Digital Marketing Model
Digital Marketing can be applied to
various business models
• E-commerce based Model- Selling products
online(B2B, B2C)
• Lead based website- Generating leads through
online presence
• Affiliate Marketing- Selling/promoting other’s
products for share.

10. Give me more facts
78% of Internet users 78% of business people use More than 3/4 of the total
conduct product research their mobile device to population is expected to
online. check email. be online during 2012
Facts : 2011-12

11. Some more
The average tablet 57% of businesses
user spends 13.9 have acquired a
hours per week with customer through
the device their company blog.
The number of
67% of B2B marketers who
companies and 41% say Facebook is
of B2C companies “critical” or
have acquired a “important” to their
customer through business has
Facebook. increased 83% in just
2 years.
Facts : 2011-12

12. Some more
45% of the world's 2 billion internet users stay in Asia
YouTube users watch more than 3B hours of video per month

13. Why us?
There’s a reason to everything
• We understand marketing and technology
part of it
• We showcase expertise on online marketing
strategies and planning
• We follow integrated digital marketing
approach
• Unique methodology

14. Integrated Digital Marketing
Programme
This program allows us to
• Understand your brand completely
• Devise digital marketing strategy to grow your
brand
• Play with various components of online
marketing like Social Media, SEO, SEM, Email-
Marketing, Viral Marketing, Blogs etc.
• Using each component of online marketing in
different proportions
• Balancing those proportions appropriately

15. Methodology
• Step 1
Add value to your brand through digital media
• Step 2
Understand and analyze your brand
• Step 3
Study dynamic market trends and
explore new ways out to promote

16. • Step 4
Devise an online branding strategy for client
• Step 5
Continuous progress track is maintained
and taking valuable feedback for each stage

17. Integrated Digital Marketing
Programme
Benefits
• Generating qualified leads for our clients
• Creating Brand Awareness
• Creating opportunities for businesses to
increase market share
• Building trust with customers

18. Time Required
It’s time to grow your brands online
• Integrated Digital Marketing programme is all about putting
together various online marketing components to your
brand’s growth
• Dedicated 3 months + 12 months = 15 months initial
programme
• Initial setup includes strategy, design, technology,
development and implementation
• Ongoing programme has dedicated team working every
day on growing your brand
• Team supported with advanced technology platform
and tools

19. Outcome
• Brand awareness
• Brand Visibility
• Better brand communication
• Business Growth
• Better Leads
• Online interaction with customers
• Better Understanding of customer needs
• Increased Brand loyalty

20. About us
Get to know more about
Indiamap Consulting
• Founded in early 2000s when internet and mobile began
their rapid growth
• Focussed on the India story – Indian companies
expanding in India or internationally and international
companies coming into India
• Specialised expertise that blends technology, marketing,
communications and design
• Strong infrastructure and technology foundation built
over a decade
• Well developed digital marketing methodology
• Trained team

21. Thank you
Visit us at
www.indiamapconsulting.com
View our blog at
www.indiamapconsulting.blogspot.in