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Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
- 1. Public Relations and dealing with the media
- 2. Public relations is not...
- 3. That’s more like it...
- 6. PR v Paid for advertising PR Advertising Third-party endorsement to inform and persuade Paid-for media to inform and persuade
- 23. Director of Fun Musuem Appoints Director Of Fun. The National Railway Museum in the UK hired a 6-year-old as its “director of fun.” Six-year-old Sam Pointon wrote to the National Rail Musuem and applied to replace retiring director Andrew Scott. In his application Sam wrote: “I have an electric train track. I am good on my train track. I can control two trains at once.” Bosses were so taken with his enthusiasm they offered him the role.
- 24. A Night at the Museum In 2010 capitalising on the impact of the Hollywood movie franchise, London’s Natural History Museum created a unique dinosaur sleepover event for kids. The initiative ‘Dino Snores’ was such a success the museum now plans to allow 400 kids to sleep there every month.
- 26. Travelodge Nativity In December 2007, Travelodge announced that all married couples named Mary and Joseph would be offered a free room at one of their hotels. The hotel chain said that husbands and wives who showed an official marriage license would get a night’s stay on the house between Christmas Eve and January 5th 2008, but with more home comforts than the humble stable of the Nativity story.
- 27. The best job in the world... To bring tourist attention to their region Tourism Queensland took an advert to recruit an “island caretaker” willing to spend six months exploring the land and waters around the Great Barrier Reef for £70,000. The post, billed as “ the best job in the world ” would involve the successful applicant moving to a rent-free three-bedroom villa, complete with pool, on Hamilton Island.
- 28. Trafalgar Square - Turfed In May 2007 Trafalgar Square was transformed into a green space as part of Visit London’s campaign to promote green spaces and villages in the city. The grass covered the square for two days during which visitors were able to soak up the sunshine in deckchairs or enjoy a picnic More than 2,000 square metres of turf covered the piazza around the national monument.
- 29. J’aime La Tour
Notes de l'éditeur
- Its not all about shouting down phones at people or representing celebrities for the tabloids like Max Clifford
- Its more to do with thinking about and creating a robust strategy which delivers what businesses and organisations want to achieve, and that usually means hitting the phones, building relationships with the media, writing compelling press releases, setting up and attending interviews and events and increasingly going online and ensuring your voice is heard through websites and social media channels.
- PR delivers results, we can spread the messages people and organisations want to distribute and we have worked with all sorts of businesses and organisations from Lexus to GMPTE, Peel Holdings to Dyson, NHS and LBTB. All have different aims but all use PR to spread their messages.
- The difference is that PR is not generally paid for – we look for editorial opportunities and compelling stories to get onto the news pages.
- There’s not a huge amount of time but I will make this presentation available so if anyone wants a copy emailing across please contact Lisa and we can sort that out.
- First things first – take some time to assess what it is your trying to do.
- A few quick ideas to be thinking of when
- This is taught all over the world and with good reason the next slide sets this out...