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Dodging Bullets
- 1. Dodging Bullets : Using PowerPoint to get your message across
- 2. PowerPoint has become a universal language we use... in business and education
- 3. You need to give presentations that reach your audience...
- 4. The current text and bullet point approach is boring and ineffective.
- 5. You want your presentation to be as “ sticky ” as possible.
- 6. “ Sticky ” is another way to say that your idea or message is understood and memorable .
- 8. Simplify
- 9. Why? Long Term Memory Working memory: Research shows we can process a MAXIMUM of 7 things ‘actively’ in our working memory at any time CAPACITY PROBLEM
- 10. Why? Long Term Memory Avoid overload...
- 11. To simplify , find the core of each slide
- 12. Keep your core simple… compact
- 13. Give each slide its own core by… … placing a sentence at the top and supporting it with an image
- 15. Move the text to the speaker notes
- 17. Sound waves travel like the ripples in a pond after a stone is thrown in
- 18. Visual Make them
- 19. Vision surpasses all other senses 65% 10%
- 20. Cognitive scientists say we process information through two channels visual auditory
- 21. The mind pays attention to only a few pieces of information in each channel visual auditory Narration Text
- 22. If you’re reading this you’re not listening to me
- 23. The mind pays attention to only a few pieces of information in each channel visual auditory Narration Text Image Narration
- 24. We can use the power of the metaphor to appeal to logic and emotion
- 25. Story Tell a
- 26. Write a script to focus your ideas
- 27. The first five slides Act 1: Set Up the Story Setting Educators give presentations for different purposes. Role You have a presentation to give. Point A (problem) You want to make your presentation as sticky as possible Point B (goal) Sticky presentations are memorable and understood. CALL TO ACTION Follow three steps to make your presentation more sticky.
- 28. Support your ideas 1 2 3,4,5 6 Act 2: Develop the Action 5 minute column 15-minute column 45-minute column Make your slides simple Make them visual Tell a story
- 29. Use the storyboard template to help distil and structure your story
- 30. Sketch out your story to decide how best to illustrate it
- 31. Recap Act 3: Frame the Resolution Crisis Solution Climax Resolution
- 32. A sticky presentation is memorable and understood
- 33. To make your presentation sticky , remember three things:
- 34. Thank you
Notes de l'éditeur
- The SETTING – where we are today.
- The ROLE of the audience – the main character in your presentation -in this setting
- POINT A – where we are now.. Use next two slides to illustrate how true – old BAT MXS slides.
- POINT B – Where we want to get to... For our presentations to reach the audience – to be understood and memorable – to be sticky.
- POINT B – continued. You actually want your audience to remember the information in your presentation. This is particularly important if you’re developing slides to educate—your learners should actually learn from your slides. It is just as valid for creating pitches – to clients or staff - then you want to inspire your audience to take some action.
- THE CALL TO ACTION – what you need to do to make your ideas stick from your presentation. These are the 3 things you (the audience) need to do (ie: 3 key points to remember).
- Simplify your presentation as well as your slides
- The human brain is an amazing organ with an infinite capability to store information and to sense and take in new information – but only a small amount at a time. Our processing capacity – using our working memory is limited. Research shows we can process a MAXIMUM of 7 things ‘actively’ in our working memory at any instance in time...
- By chunking information, simplifying it, structuring it in a way that the brain can take it in, you are able to get much more information across.
- The core tells the main idea of your slide.
- Compact means that it succinct. The more we reduce the amount of information, the stickier our slides will be.
- Make sure that your sentence is a statement with a subject and a verb – concise and compelling.
- A typical slide consists of title and a hierarchal list of bulleted points. Unfortunately, what often happens with slide like this is that the audience reads the slide instead of listening to you. You are the show! Let the audience read the statement at the top so that they know what the core is, then let them focus their attention on you.
- How do we do this? Step one – move text to the Speaker notes, leaving one clear sentence that explains the core message of the slide. (In the final version, this makes an excellent handout as well).
- Then remove EVERYTHING that is not necessary to get your point across: logos is possible, unhelpful backgrounds, pictures and any other extra information. Be rigorous!
- So your end result…
- With the last slide you saw what an impact a good visual can make. Here’s why and how to use them efficiently.
- … vision surpasses all other senses. Medina (brain scientist) states that we are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%. This is referred to as the picture superiority effect. So it makes sense that when we deliver a presentation using the traditional PowerPoint, with the hierarchal text structure is not nearly as effective as a slide with a core statement at the top and a photo to support it. Think about how difficult it is to read and listen at the same time.
- Two main parts of the brain are used when we process information...
- Think how difficult it is to read and listen at the same time...
- This means two things: Overloading the part of our brain that processes auditory information means that there will be an overload – the brain will be selective about what it takes in – and you have no control over whether they take in your key message – or another piece of information. If we don’t use images, we are not making use of the visual channel to add meaning...
- … Metaphors – both visual and verbal – are powerful ways to explain and communicate, especially complex information or ideas. Helping other reach that “A-Ha” moment.
- There are many ways to approach this. The one described here is one you’ll find in the book Beyond Bullet Points by Cliff Atkinson - it’s an approach to plan, structure, distil, summarise information in a framework that ‘tells a story’ that you hope will inspire someone to take a certain action.
- Act 1: The first five slides. This is where you identify who the presentation is for, what the problem is, and how to solve it. Act 2: The meat of the presentation. This is where you support the solution. The audience will want to know what steps they can take to solve the problem. This is where you tell them. Act 3: Frame the resolution.
- The setting is not a specific place, but an abstract setting such as a profession. The role is the role of your audience. They will make a decision to do something or take some action by the end of the presentation. Point A is the problem. This is when you tell your audience why they are there for the presentation. Point B is the goal - You bring balance back by telling the audience. The Solution or Call to Action is what you want your audience to do NEXT SLIDES = MXS EXAMPLE – FIRST 5 SLIDES of THE WELCOME SESSION.
- Act 2 is where you support the solution that you provided in Act 1. There are three columns here: the first column is where you build the three key points of your story – the WHY or HOW that you want your audience to remember. The next columns allow you to build the reasoning and evidence around each of the key points. NOTE – these can be interactive activities, demos etc as appropriate. Note– the red line/numbers shows the order that the first slides will be presented, and the pattern continues though the PPT
- The template is a constraint – but that is GOOD. It means you have to be very clear about what you want to tell people. Each box contains a sentence. This sentence will form the ‘headline’ on your slide. The next level down is used to add reasoning or evidence to the point in the level above – forming a linked hierarchy of information. Perfect for telling your story in a way that the brain can organise, store and recall.
- Putting the sentences back into powerpoint, then printing out in ‘slide shorter’ mode allows you to plan the image (or even better - sequence of images) that will allow you to get your message across.
- I have never made it to this act. To me, it seems redundant to restate everything you’ve been talking about.