A GLOBAL VIEW OF MOBILE ADVERTISING:
Middle East Regional Summary Q3 2011
InMobi Mobile Insights - Network Data
Release date: October 25th, 2011

ABOUT THE RESEARCH
Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165
markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a
broad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research:
1. Help educate the market. Statistics and information about the state of mobile
advertising are lacking in most regions of the world.
2. Track consumer opinions regarding mobile advertising. With any emerging
medium, the consumer perspective is critical to overall market success. We see
a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improve
information quality ongoing. As a global independent company, we value
partnerships that will strengthen our understanding of the market. Researchers,
thought-leaders, and analysts are encouraged to contact us and apply for full
partner access.
Beginning July 2011, InMobi is moving towards
Contact Information quarterly data views which will highlight broader
www.inmobi.com/research industry trends and provide an overview of the
research@inmobi.com
global mobile advertising market.
Twitter: @inmobi

NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 138.4 billion
impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in
September, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:
• Global Available Impressions in Quarter 3, 2011: 138.4 billion
• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
• Countries Represented: 131 countries with over 10 million impressions per month
• Base Measure: Available Impressions
• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
• Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011)
• Comparisons: Q3 2011 versus Q2 2011
Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,
the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web
(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over
5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the
data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.

MIDDLE EAST SUMMARY
Middle East Regional Profile: Q3 2011
Middle East mobile impressions
grew by 38.3% over the past
quarter on the InMobi network.
" InMobi now serves over 5.4 billion
impressions per quarter in the Middle East.
The volume of mobile impressions in the
Middle East signifies the reach mobile
devices can offer local, regional and global
brands.
Mobile ad growth is mostly driven
by smartphones.
" Smartphone impressions outnumber
advanced phone impressions by more than
2-to-1, and grew at a faster rate.
Available Impression Volume & Composition
Global
Q2 2011 Q3 2011 % Chg Development Over 3 quarters of ads were
Index
delivered via mobile web.
Total 3,910,416,210 5,407,976,018 38.3% n/a
Smartphone 2,547,997,831 3,796,059,456 49.0% 134 " While app impressions continue to grow,
Advanced 1,362,418,379 1,611,916,562 18.3% 60 mobile web impressions are driving growth
Mobile Web 2,820,348,353 4,067,687,298 44.2% 95
App 1,090,067,857 1,340,288,720 23.0% 118
Source: InMobi Mobile Insights – Network Research, Q3 2011

MIDDLE EAST
Middle East OS Share: Q3 2011
Available Impressions
Global
7%
Symbian OS OS Impressions % Share Pt. Chg Development
7%
Index
iPhone OS
Symbian OS 2,217,600,715 41.0% +2.5 233
10%
41%
Android
iPhone OS 1,114,162,926 20.6% -9.8 187
RIM OS
Android 769,935,929 14.2% +8.5 63
Nokia OS
14%
RIM OS 521,370,476 9.6% +3.3 101
Others
Nokia OS 402,098,848 7.4% -1.7 41
Others 382,807,124 7.1% -2.8 n/a
21%
iPhone OS impressions fell by almost 10 points, while Android impressions increased
by 8.5 points.
" Symbian OS remains the top platform with a 2.5 point increase since Q2.
" Android impressions are still low compared to the global index.
Source: InMobi Mobile Insights – Network Research, Q3 2011

MIDDLE EAST
Middle East Manufacturer Share: Q3 2011
Available Impressions Global
Manufacturer Impressions % Share Pt. Chg Development
2%
2%
Index
Nokia Nokia 2,602,177,411 48.1% +0.8 135
4%
Apple Apple 1,114,162,926 20.6% -9.8 187
10%
683,124,831 +6.3
Samsung Samsung 12.6% 71
RIM RIM 521,370,476 9.6% +3.3 101
48%
13%
SonyEricsson SonyEricsson 238,581,754 4.4% -1.2 78
HTC HTC 121,192,068 2.2% +0.8 38
Others Others 127,366,551 2.4% -0.2 n/a
21%
Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top
manufacturer in the region by ad impressions.
" Samsung and RIM posted modest increases.
Source: InMobi Mobile Insights – Network Research, Q3 2011

MIDDLE EAST
Middle East Handset and Connected Device Detail: Q3 2011
Global
Handset Impressions % Share Pt. Chg Development
Index
Apple iPhone 4 354,618,882 6.6% +0.8 159
Apple iPhone 3G 346,222,093 6.4% +2.2 849
Samsung GT-I9000 219,341,895 4.1% +1.3 342
Nokia E63 209,261,777 3.9% +0.5 350
Apple iPod Generation IV 191,712,376 3.5% +0.8 243
Nokia E71 171,666,580 3.2% +0.2 493
Nokia N73 161,706,306 3.0% -0.1 237
Apple iPad I 154,235,665 2.9% +0.4 207
RIM BlackBerry 8520 152,786,478 2.8% +0.4 95
Samsung GT-P1000 152,502,475 2.8% +2.8 273
Nokia E5-00 148,618,772 2.7% +0.8 992
Nokia 6300 131,662,097 2.4% -1.0 135
Nokia 5800d 128,348,555 2.4% +0.5 384
Nokia 6120c 119,506,862 2.2% -0.2 273
Nokia E72 118,490,436 2.2% +0.4 824
The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share of
impressions.
" iPhone 3G impressions in particular over-index in the Middle East.
Source: InMobi Mobile Insights – Network Research, Q3 2011

MIDDLE EAST
Middle East Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Available Impression Volume & Composition
Q2 2011 Q3 2011 Pt. Chg
Q2 2011 Q3 2011 % Chg
Nokia 47.3% 48.1% +0.8
Total 3,910,416,210 5,407,976,018 38.3%
Apple 30.4% 20.6% -9.8
Smartphone 2,547,997,831 3,796,059,456 49.0%
Samsung 6.4% 12.6% +6.3
Advanced 1,362,418,379 1,611,916,562 18.3%
RIM 6.3% 9.6% +3.3
Mobile Web 2,820,348,353 4,067,687,298 44.2%
SonyEricsson 5.6% 4.4% -1.2
App 1,090,067,857 1,340,288,720 23.0%
Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions
Impressions Q2 2011 Q3 2011 Pt. Chg
Q3 2011 Pt. Chg
Symbian OS 38.5% 41.0% +2.5
Saudi Arabia 44.4% +2.7
UAE 13.6% +0.9 iPhone OS 30.4% 20.6% -9.8
Iran 11.9% -2.8 Android 5.7% 14.2% +8.5
" InMobi’s Middle East network grew by 38.3% impressions into Q3, mostly driven by
Smartphones.
" Within the region, impressions in Saudi Arabia grew the most.
" Apple iOS share of impressions fell while Android share increased.
Source: InMobi Mobile Insights – Network Research, Q3 2011

MEASURES AND TERM DEFINITIONS
Measures:
Available Impressions: The total number of ads requests made to the InMobi network
% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device,
manufacturer, or OS under analysis.
Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified
region or country relative to that same inventory type, device, manufacturer, or OS share globally.
Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS
under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.
% Chg: The percentage change in absolute value between two different time periods.
Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time
periods.
Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm
OS, Nokia N & E Series Phones, or Samsung Bada.
Advanced: Any impression served to any OS or handset not included in the smart phone definition above.
Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-
layer network communications in a wireless-communication environment.
App (Application): Any impressions served to a mobile application resident on the consumer mobile device.
Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular
company providing service for mobile phone subscriber served the impression.
OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and
provides common services for execution of various application software receiving the impression.
Handsets and Connected Device: The make and model of the mobile device receiving the impression.
Manufacturer: The OEM manufacturer of the mobile device receiving the impression.
Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%
share.
InMobi Regional Definitions:
InMobi defines all regions per Wikipedia with the following modifications:
“Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia.
“South America” includes South & Central Americas as listed in Wikipedia.

NEXT STEPS
This data is part of a series of network reports that are released monthly.
Additional regions and markets will be released throughout the quarter.
Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country
data views. The next full release is planned for mid January. Infographics with monthly data will be
available in November and December. Monthly data updates including key information by market will
be released via our mailing lists and website.
While we move to a quarterly release schedule, we will still continue to release insightful data on key
markets across regions on a monthly basis. These releases will shed light on emerging trends and
unique developments specific to those key markets.
Open Source Research: Getting Involved
Objective industry analysts and thought-leaders are encouraged to comment, question, and
participate. We will be sure to consider and update the research based on feedback and questions
to improve the quality for all end users.
To join our monthly research mailing list, contact us at Research@InMobi.com
To download the full reports, visit us at www.InMobi.com/research