Tried and true tips and tricks of Instagram content creation - What are the best performing filters - How to shot the most Instagram-friendly pictures - How to write captions that drive engagement

1. 300Mmonthly activities
75million
DAILY USERS
90%
OF INSTAGRAM USERS
are under 35
32%
CONSIDER INSTAGRAM THE
MOST IMPORTANT SOCIAL NETWORK
nearly a third
of the us population use
instagram OF US TEENS
51% male 49% female
Lo-fi, Valencia and Rise
are the top three filters used by
brands
01
INSTAGRAM
BEST PRACTICES
Average engagement rate
of Instagram pictures is 1.03%
while video is 0.79%
02
Nearly half of the text
on Instagram contains emojis,
which includes comments,
captions and emoji hashtags
03
Use questions in captions
to drive engagement
04
Interact with your followers -
comment, follow back, and like
05
Host photo contests using your
company hashtags, preferably
with Instagram influencers to
drive participation
06
For CPG/fast food or consumer
tech brands, glam up your content
by creating pictures of the same
aesthetic standard as fashion and
beauty brands. For instance,
Wendy’s changed its Instagram
visual from quirky images of french
fries to lifestyle content with the
help of Instagram photographers
07
For hospitality and travel brands,
make sure to add geo-location tags
so that people can discover your
businesses through influencer-
generated content
08
For entertainment brands,
red-carpet events, backstage
pictures and teaser scenes work
well on Instagram
09