Iolanda Pensa, Lessons "Heritage Management", Università di Bergamo, 2017.

1. Concepts and As-is analysis
Critical analysis
Proposal
1.The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5.Target Groups
6. Implications of Heritage
7.Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10.Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Iolanda Pensa, Heritage Management, Università di Bergamo, 2017.
iolanda.pensa@supsi.ch - http://iopensa.it
Oral Exam

2. Questions for the oral exam
1.What factors account for the complexity that exists with the term “heritage”?
1.What significance do you attach to heritage that is present in the region in which you currently live?
1.What is the evidence to support heritage tourism as one of the oldest forms of tourism?
1. How much support do you give to the idea that we are creating new “Grand Tours” where heritage is concerned?
2. Describe the type of heritage attractions that can be found in the area in which you currently live.
2.To what extend do you see scale playing a role here?
2.Why are components of heritage supply often connected with mainly urban places?
2. Do you think that heritage attractions can exist in the absence of support services and facilities?
2. Is there a danger of over segmenting the heritage tourism supply?
3.What factors, as of late, explain the growth in interest in heritage tourism?
3. Do heritage visitors have certain key characteristics that make them distinctive?
3.To what extend is latent demand the most important type of demand where heritage tourism is concerned?
3. Using heritage places in your locality, what factors best explain their non-use in terms of visitation?
4.Why have we conserved our past(s)?
4. How useful is it to classify perspectives of conservation as passive and active?
4.Why are conservation bodies and legislation predominantly found in developed world nations? Are there any exceptions?
4.What are the major challenges facing heritage conservation in your locality?
4.With reference to heritage in your own locality, what are the major physical and socio-cultural impact that heritage managers have to face?
5. How does ownership of heritage influence how it is managed?
5.What are the pros and the cons of asking visitors to pay to see heritage?
5.Along what lines have visitors management frameworks developed?
5. How is heritage marketing linked to managing heritage?
6. Is education more important than entertainment regarding heritage interpretation?
6.What are the key factors influencing formal and informal education at heritage sites?
6. In what ways are heritage attractions accommodating the special needs visitor?
6. Evaluate the pros and cons of personal and non personal interpretative media?
7.What are the four types of authenticity described by Cohen? To what extent is it possible to shift from one type to another?
7.To what extent is authenticity within heritage shaped by culture, context and place?
7.Are heritage places guilty of sanitizing and idealizing the past?
8.Why is heritage a political concept?
8. How have power arrangements influenced and shaped heritage tourism?
8. Can the ‘contestation’ element ever be removed from heritage tourism?
8. How has war and conflict impacted upon and affected heritage and heritage tourism?
8.What are the benefits of heritage tourism planning being developed to the community level?
9. Can a consensus be reached over what is meant by heritage tourism?
9.Which of the two is more important - heritage tourism supply or the demand for heritage tourism?
9.What role(s) can technology play in heritage interpretation?
9. Does heritage tourism have a long-term future?

3. Discussions based on notions
1.What factors account for the complexity that exists with the term “heritage”?
1.What is the evidence to support heritage tourism as one of the oldest forms of tourism?
3. Do heritage visitors have certain key characteristics that make them distinctive?
3.To what extend is latent demand the most important type of demand where heritage tourism is
concerned?
4. How useful is it to classify perspectives of conservation as passive and active?
4.Why are conservation bodies and legislation predominantly found in developed world nations? Are
there any exceptions?
5.Along what lines have visitors management frameworks developed?
5. How is heritage marketing linked to managing heritage?
6.What are the key factors influencing formal and informal education at heritage sites?
6. Evaluate the pros and cons of personal and non personal interpretative media?
7.What are the four types of authenticity described by Cohen? To what extent is it possible to shift
from one type to another?
9. Can a consensus be reached over what is meant by heritage tourism?

4. Critical discussions
1. How much support do you give to the idea that we are creating new “Grand Tours” where heritage
is concerned?
2.Why are components of heritage supply often connected with mainly urban places?
2. Do you think that heritage attractions can exist in the absence of support services and facilities?
2. Is there a danger of over segmenting the heritage tourism supply?
3.What factors, as of late, explain the growth in interest in heritage tourism?
4.Why have we conserved our past(s)?
5. How does ownership of heritage influence how it is managed?
5.What are the pros and the cons of asking visitors to pay to see heritage?
6. Is education more important than entertainment regarding heritage interpretation?
6. In what ways are heritage attractions accommodating the special needs visitor?
7.To what extent is authenticity within heritage shaped by culture, context and place?
7.Are heritage places guilty of sanitizing and idealizing the past?
8.Why is heritage a political concept?
8. How have power arrangements influenced and shaped heritage tourism?
8. Can the ‘contestation’ element ever be removed from heritage tourism?
8. How has war and conflict impacted upon and affected heritage and heritage tourism?
8.What are the benefits of heritage tourism planning being developed to the community level?
9.What role(s) can technology play in heritage interpretation?
9.Which of the two is more important - heritage tourism supply or the demand for heritage tourism?
9. Does heritage tourism have a long-term future?

5. Experience
1.What significance do you attach to heritage that is present in the region in which you currently live?
2. Describe the type of heritage attractions that can be found in the area in which you currently live.
2.To what extend do you see scale playing a role here?
3. Using heritage places in your locality, what factors best explain their non-use in terms of visitation?
4.What are the major challenges facing heritage conservation in your locality?
4.With reference to heritage in your own locality, what are the major physical and socio-cultural
impact that heritage managers have to face?