Software on Wheels is an event conducted by iPOTT, which is of a very high standard. Software companies can showcase their software on this unbiased platform, without being physically present at the venue. The event model, exiting crowd pulling mechanism and innovative location, makes this event a winning opportunity for software companies. The intention of the event is Exposure. We do not lead generate or sell. Yet the pattern of the event invariably generates enquiries. "EXPOSE", the Software on Wheels is scheduled for January 28th and 29th at Chennai, http://sow.ipott.com http://www.ipott.com

1. Software on Wheels
Top 10 reasons why you should be part of
Software on Wheels

2. Software on Wheels is an
event conducted by IPOTT,
which is of a very high
standard. Software
companies can showcase
their software’s on this
unbiased platform, without
being physically present at
the venue.
The unique event model,
exiting crowd pulling
mechanism and the
innovative locations, make
this event a killing
opportunity for software
companies.

3. Why Software on Wheels….
…following slides gives you top 10 reasons to be a part of Software on wheels.

4. Intention of
Software on Wheels
is Exposure. We do
not lead generate or
sell. Yet the pattern
of the event
invariably generates
enquiries.

5. 1. Software on Wheels is of a different standard and is handled very very
professionally. Efforts are made to create a WOW effect in each area, be it
gifts, design, presentation etc., the quality shows everywhere.

6. 2. We have
understood what
drives the
crowd. We have
seen stalls of
branded products
blank, dull and
empty. We
introduced
innovative
questions, games to
pull the crowd and
distribute gifts for
every alternate
person.

7. 3. The appropriate location.. selected after elaborate research. The location
allows easy access, accommodates large crowd, also has its own regular
crowd. The cost incurred to pull a crowd is very less. Which means cost per
exposure is very less.

8. 4. The age group we
target matches to that
of a B2B or B2C market
for software. Our crowd
pull is concentrated
around the age group
27-40. We also invite
business community to
walk in during business
hours. 5-7pm

9. 5. Our Target income group will surely be matching what every company will
look for. This group will fall into influencers of decision and also decision
makers. Income group Between $60K to $100K. This group is a group with
min 2 systems / laptops at home.

10. 6. The format of the
SOW is designed to
cater to both the B2B &
B2C. Buying decisions
for software is done on
need and availability
basis. The event
enables sharing
information, and makes
availability &
accessibility of
software. Data
collection is also made
simple.

11. 7. Our promoters at the event understand the importance and value of
data. They are trained to take special interest in looking at the filled data
sheets to remove gaps.

12. 8. We are the only
one extending such a
innovative service to
reach the consumer
market. Thinking out
of the box is the need
of the hour. A reason
why ‘Liril soap” got
launched in coffee
day. The buyer
market is ready for
the innovation, it’s
the seller market who
should buck up.

13. 9. Software is a very serious component. Software selling is much more
serious business. We have tried bringing in all excitements into the
same. The SOW is also positioned knowledge sharing event added with fun.

14. 10. We continuously
evolve as per market
needs, every event will
be better than the
previous
one. Technology is
being used
elaborately.