5. About Mark
Works at UC Davis
Dual citizen
Farm background
Worked at both
CIMMYT and IRRI
6. Expectations
5 minutes: By Table group, discuss and identify
expectations or hopes for the workshop.
You will be asked to share 3 (even though you
may have many more)
7. What we will do
How long do we have?
Start? Breaks? Finish?
Reflections
9. Objectives (p 3)
1. Be able to recall TIGRS and be
able to build trust
2. Recall AID - ways to make your
message compelling
3. Recall ways to make your
workshops more engaging
4. Design and implement a more
effective (mini) workshop
10. Class structure
Introduction
1. Why Communicate and How
2. Building trust
3. Making your message compelling
4. Designing a workshop
Activity: Mini-workshops and engaging
activities
11. Class structure
Introduction
1. Why Communicate and How
2. Building trust
3. Making your message compelling
4. Designing a workshop
Activity: Mini-workshops and engaging
activities
17. So how can we better meet the
information needs?
18. 1. Why are we bothering with
workshops?
As groups, think about:
1. Methods of communicating with farmers?
2. When are different methods particularly
good?
3. Where do workshops fit? Why do them?
19. Achieving excellence
In groups draw
1. What Makes a good workshop
2. What makes a "bad" workshop"
Briefly present (2 minutes each)
(We will refer to these later)
20. Key points
1. Who: Know your audience and
their interests
2. What: Have clear Objectives and
Outputs
3. How: Engage your audience!
Prepare
(ASK ME)
21. Bell et al., 2013Bell et al., 2013
Who are they?
What do they need and
want?
What is practical and
relevant to meet the
needs?
What do people need
to know to make the
change?
How can the message
be best packaged and
delivered?
How can each step
be improved?
(Photo Heidi Carrubba 2011)
22. Class structure
Introduction
1. Why Communicate and How
2. Building trust
3. Making your message compelling
4. Designing a workshop
Activity: Mini-workshops and engaging
activities
23. 1. Why bother discussing trust?
2. Fill in the missing words on the
table (p. 4)
(Factors that repeatedly emerge as
required for successfully
communicating with farmers.)
2. Building trust
25. T - How develop trust?
1. As individuals make a
list,
2. Share with neighbors,
3. Group discussion.
26. Factors to build trust...
1. Be reliable and dependable
2. Open and sincere
3. Show respect
4. Build rapport
5. Be honest
6. Show integrity
7. Establish credibility and competency
8. Work for win-win
9. Build on established trusted partners
27. Reflection on building trust...
1. Make a note of 1-5 things you will do at your
next workshop to make sure you are building
trust
29. Class structure
Introduction
1. Why Communicate and How
2. Building trust
3. Making your message compelling
4. Designing a workshop
Activity: Mini-workshops and engaging
activities
30. 3. MAKING YOUR MESSAGE
COMPELLING
Fill in missing words in the sentence
Word choices
• Access
• Banana
• Need
• Trust
• Use
31. 9
Content is not enough. The challenge
is providing the information people
trust and need in form(s) they can
access and use.
50. Doable.
Provide information
people can easily test.
Interesting.
Make your information
interesting to the
audience.
Aware.
Make your information
easily available.
51. What are some key words related to
making something easy to test?
52. Objectives (p 3)
1. Be able to recall TIGRS and be
able to build trust
2. Recall AID - ways to make your
message compelling
53. Class structure
Introduction
1. Why Communicate and How
2. Building trust
3. Making your message compelling
4. Designing a workshop
Activity: Mini-workshops and engaging
activities
54. 1. How would you start to design a
workshop? In groups, discuss
and come up with 3-5 key
things......
4. Designing a workshop
55. 1. Who is the ____________?
2. What is the ________ or _________ to
be addressed?
3. What does your audience need to
________ or be able to ________ to
address the major issues?
Audience
Problem Need
Know Do
Audience
ProblemNeed
KnowDo3 key
concepts
56. Activity:
1. Audience and need
Solution(s) - what can meet the
need?
2. What would it be for this
workshop?
Audience?
"Solution/need"?
4. Designing a workshop
57. Writing good learning objectives:
What will they walk away with?
A learning objective should be "measurable"
(Stem) After the workshop,
(Action) you will be able to
(Outcome) do what....
58. A learning objective should be "measurable"
Some examples: Good or not so good?
Learn about how to train better?
60. Writing good learning objectives:
Practice for this workshop?
After the workshop, you will be able to
(action verb) _________ (outcome) _____________
61. Practice - Learning objective
For your workshop.....
Share examples - What is the output? How do I
know I am successful? How can I make it stronger?
62. 1. A couple of sentences reflecting on
today's class. Take home message -
Major points or observations (maybe
anything you would do differently)?
2. If any suggestions(?): What could have
been done differently (better) today to
improve learning?
Reflection
Notes de l'éditeur
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Materials needed for workshop – To conduct this workshop, a training space is required that has either a computer to show this presentation or an overhead projector and copies of these slides. In addition, a whiteboard or flipchart is required for participants to display their work. Each participant should have a pen and note paper. Each group needs poster paper and marker pens.
Time - This workshop requires at least 4 hours.
Methodology - The presenter introduces the workshop by telling the participants that audience analysis is important for any communication –giving a presentation or when writing a paper. Whilst this slide is displayed, the trainer introduces the icebreaker for people to introduce themselves. Clicking the image on the bottom right of the slide goes to the icebreaker.
Organization of groups – much of the workshop involves participants working together in groups of about five people. Before the workshop starts, divide the workshop into groups of this size. It is usually a good idea to divide the workshop into groups with people who do not already know each other well. This ensures that the participants have practice in quickly getting to know a different group of people.
Divide the workshop into groups after the ice breaker and have the groups move to sit together and re-introduce themselves to each group member.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.
Purpose –In order to obtain impact from scientific endeavors in the field or to attract funding from donors for new research, scientists and extension workers must work with a variety of audiences. Often this involves attending and participating in meetings or organizing and running a meeting. To obtain the best results from meetings, there is a procedure that should be followed both in organizing and conducting meetings. It is important that scientists and extension agents have these skills.
Methodology - The presenter gives a rationale for the workshop and introduces the outcomes whilst this slide is displayed. The outcomes appear one at a time as the instructor clicks the mouse. As each appears, the instructor should explain the outcome to the participants. The instructor should then ask for questions. The presenter asks the participants’ whether their expectations will be met by this workshop.