3. How do you create Brand/Competitive Advantage in this social media environment?
4. Branding in WEB2.0 Branding in the social media generation has changed dramatically. It has expanded to include Corporate Brand Employer Brand Personal Brand
22. Powerful Employer Brands Google sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300 résumés a day . The Purple Promise is our willingness to make every Fed Ex experience outstanding with equal commitment to delivering on that promise inside and outside of the organization. http:// fedex.hodesiq.com/careers/job_search.aspx?User_ID = We are defined by our people - passionate and dedicated professionals who work closely with clients and look out for one another. http://www.bearingpoint.com/Careers